October 26, 2021

A workplace culture is the shared values, belief systems, attitudes, and the set of assumptions that people in a workplace share. And a positive workplace culture attracts talent, drives engagement, impacts happiness and satisfaction, and affects performance.

If you need proof that positive work cultures are more productive, you only have to take a look at JobAdder – a global recruitment platform built for staffing agencies and in-house recruiters –  whose CEO, Martin Herbst, joined host Daniel Fellows for episode 12, season two of Inside your Brand by Get-Optimal.

Introducing himself, Martin said: “As you can tell from the accent, I am originally from the States but am living in Sydney right now. I originally started my career in banking but realised that wasn’t for me pretty quickly so followed my heart in what I wanted to do in terms of work – something that resonated and connected.

“Long story short, I got into media and then e-commerce with PayPal and eBay and had the amazing opportunity to move to Australia in 2013 with my family where I ran Gumtree. After Gumtree, I took a bit of a break, and then in 2020, I had an awesome opportunity to join JobAdder as their CEO. And here I am!”

“And what a year it has been,” laughed Dan. “I think we can say that for many reasons,” replied Martin. He elaborated: “Whether you are recruiting or being recruited, it’s surreal. Personally, I never met anyone who was interviewing me until well after I joined. When I started at Job Adder, absolutely everyone was working from home.”

Dan, the host of IYB and founder and CEO of Get-Optimal, shared how he had always been struck by the culture at Job Adder – “speak to an employee and you know they are an ‘Adder’ – and was keen to know how the cloud-based recruitment management platform achieved and maintained a fantastic culture?

“Thank you for saying that,” responded Martin “but I can’t take too much credit!  I walked into an amazing situation where the culture was thriving. That’s down to the wonderful founders who built JobAdder and yes, the culture and vibe of the place was a massive reason why I joined. It really shone through.”

Martin continued: “I guess the biggest thing was working with the team to instil that down to key elements we could really communicate… our purpose, vision and, crucially, our values. Our four values are empathy – we are here to protect and respect each other – customer first, innovation and results. It’s not always easy as we’re growing fast and hiring people in multiple locations globally, but it’s always top of mind.”

Host Dan was curious as to whether Martin and his team faced any specific culture changes, pointing out that hiring in Sydney must be different to hiring in LA?

The solution said Martin, “is to have hiring managers who really engage. We’re making sure we are the best in class and have an innovative recruitment process. We’re looking for people who exhibit our values but are bringing something different into our culture so as to enhance it.

The 20-minute episode ended with the pair touching on technology, a shared passion. “Technology is an extension of human capability,” stressed Martin. “It can match candidates to job boards in a much more intelligent way, make connections faster and help us as humans do our jobs better.”

Dan agreed: “Technology is an enabler but you have to have the right folks in place to utilise those platforms.

Catch episode 11 of season two of Inside your Brand over on Get-Optimal’s YouTube channel.