September 9, 2022

London, September ‘22 – Get-Optimal today announced a 12-month partnership with Coca-Cola Europacific Partners, one of the leading consumer goods companies in the world, making, moving and selling some of the world’s most loved brands – helping 1.75 million customers across 29 countries grow.

The partnership joins together the UK- based global technology company and diversity and inclusion provider, whose core product is Job Ad optimisation, and an internationally respected beverage company committed to making progress toward racial equity, advancing gender equality, and increasing representation at every level of their organisation.

Both businesses understand that different perspectives and backgrounds bring new ideas and innovative approaches to business and that achieving DE&I starts with creating an optimised, bias-reduced, digital Job Ad in order to attract a large talent pool of qualified individuals.

Get-Optimal’s founder and CEO, Daniel Fellows, said: “We all have a responsibility to promote diversity in the workplace and this begins with a Job Ad. At Get-Optimal, we specialise in optimising effective, unbiased and inclusive Job Ads using AI and MI that encourage a diverse pool of candidates to apply – and we are thrilled to welcome Lisa, Catherine and the Coca-Cola Europacific Partners family for 2022/23. 

“This is a pivotal time for DE&I and we couldn’t be happier to join with a partner who matches our ambitious outlook and commitment to building a more diverse, equal, and inclusive workforce. The transformational journey starts today.”

Lisa Brignall, Head of Talent Acquisition - GB at Coca-Cola Europacific Partners said: “The past few years have seen Coca-Cola Europacific Partners accelerate and intentionally improve our DE&I efforts and this investment with Get-Optimal marks the next chapter for our company.  We could not be more thrilled to partner with a business on a mission to make a real and lasting DE&I impact and we’re committed to working together to help create more equitable hiring experiences.”

About Get-Optimal
THE new challenger that sits at the intersection of DE&I and technology, Get-Optimal was founded in 2019 by CEO Dan Fellows. We use cutting-edge AI to help businesses reduce bias in their job ads and promote diversity and inclusion whilst generating more qualified leads.

Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is provided in a downloadable, editable format that welcomes all.

Get-Optimal works with Staffing Providers and Direct Employers across the UK, US, Canada, Australia and New Zealand.

Please contact Get-Optimal CEO at or +44 7957 558 691 for more information.

Why is Inclusion, Diversity & Equity (ID&E) important for CCEP?
We want to lead the way in being an inclusive, diverse and equitable business so that we can truly represent the society we serve and positively impact people’s lives and communities – as an employer, a workplace and a company. This is an increasingly important expectation from our wide range of stakeholders and is the right thing to do.

Our philosophy is that Everyone’s Welcome at CCEP. We’re committed to building an inclusive culture where everyone – people of every culture, faith, ethnicity, heritage, ability, gender, sexual orientation and age – can be themselves, be valued and belong. 

About Coca-Cola Europacific Partners

We are Coca-Cola Europacific Partners (CCEP) – a dedicated team of 33,200 people, serving customers in 29 countries, who work together to make, move and sell some of the world’s most loved brands.

We are a global business and one of the leading consumer goods companies in the world. We help our 1.75 million customers grow, and we are constantly investing in exciting new products, innovative technologies and fresh ideas. This helps us to delight the 600 million people who enjoy our drinks every day.

In Great Britain (GB) we employ some 3,600 people across England, Scotland and Wales across our 8 manufacturing sites, offices and depots. We are committed to minimising the environmental impact of products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection. 

We are successful because we are passionate, hard-working and committed to our products, our customers and each other. CCEP is a place where people can grow, be happy and be well in a safe, open and inclusive workplace.

To learn more, please visit or chat with one of our CCEP ‘Insiders’ at Coca-Cola Europacific Partners | career-inspirations