September 7, 2022

London, September ‘22 – Get-Optimal today announced a 12-month partnership with The Co-operative Bank, the original ethical bank - with commitments to the planet, people, and the communities. 

The partnership joins together the UK- based global technology company and diversity and inclusion provider, whose core product is Job Ad optimisation, and the ethical bank, a company committed to making progress toward racial equity, advancing gender equality, and increasing representation at every level of their organisation.

Both brands understand that different perspectives and backgrounds and bring new ideas and innovative approaches to business. Together, we know that achieving DE&I starts with creating an optimised, bias-reduced, digital Job Ad in order to attract a large talent pool of qualified individuals.

Get-Optimal’s founder and CEO, Daniel Fellows, said: “We all have a responsibility to promote diversity in the workplace and this begins with a Job Ad. At Get-Optimal, we specialise in optimising effective, unbiased and inclusive Job Ads using AI and MI that encourage a diverse pool of candidates to apply – and we are thrilled to welcome Richard, Laura and The Co-operative Bank family for 2022/23. 

“This is a pivotal time for DE&I and we couldn’t be happier to join with a partner who matches our ambitious outlook and commitment to building a more diverse, equal, and inclusive workforce. The transformational journey starts today”

Richard Matthews Head of Talent, Resourcing and Employee Relations at The Co-operative Bank said: “The past few years have seen The Co-operative Bank accelerate and intentionally improve our DE&I efforts and this investment with Get-Optimal marks the next chapter for our company.  We could not be more thrilled to partner with a business on a mission to make a real and lasting DE&I impact and we’re committed to working together to help create more equitable hiring experiences.

About Get-Optimal

THE new challenger that sits at the intersection of DE&I and technology, Get-Optimal was founded in 2019 by CEO Dan Fellows. We use cutting-edge AI to help businesses reduce bias in their job ads and promote diversity and inclusion whilst generating more qualified leads. Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%.

No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is provided in a downloadable, editable format that welcomes all.

Get-Optimal works with Staffing Providers and Direct Employers across the UK, US, Canada, Australia and New Zealand.

Please contact Get-Optimal CEO at or +44 7957 558 691 for more information.

About The Co-operative Bank
Our story began in 1872 in Victorian Rochdale and the co-operative values on which our bank was built 150 years ago still stand today. They are more than the foundations of the bank, they are what connect us together – colleagues, customers, the businesses who bank with us, charities we support and the issues we stand for.

We are the bank for people with purpose, proudly celebrating 150 years of Ethical Banking. Ethical then, ethical now, ethical always.

If you're interested in a career with The Co-operative Bank visit: