July 29, 2022

“Employees who are thought leaders outside the company improve the company brand and the employee’s own personal brand.”
Reid Hoffman & Ben Casnocha

Blog five! The series is alive and thriving!! By now, we hope we’ve caught your attention. So we’ll assume you’ve read our blogs on Content, Automation, Engagement & Readability and D&I and Inclusivity (and if you need a quick catchup, we won’t tell a soul). We’ve been talking through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. With record vacancies across the UK, there’s never been a smarter commercial time for you to start to speak to all potential candidates (did you know you’re currently excluding 51% of the available workforce with the content and structure of job ads)? 

This week Optimal takes you through why an optimised Employer brand proposition needs to be evident in your job ads and how we go about adding it.

First, a bit about us. Get-Optimal was founded in 2019 by CEO Dan Fellows, who grew frustrated at the discussions around DE&I amounting to absolutely nothing. It was time, thought Dan, to get to work. To help businesses reduce bias in their job ads and promote diversity and inclusion, along with a world-class technology team, we trained a cutting-edge AI. A few algorithms later, Get-Optimal was born. We like to think the rest will be history.

Why do job ads need to show EVP?

Your EVP (employer brand proposition) is everywhere. Every single touchpoint, online or offline channel. The Job Ad is often the first time a potential candidate (or customer) comes into contact with your brand or business. First impressions are critical in this candidate-driven market where we have record-high candidate vacancies. A good employee value proposition helps your organisation attract qualified and diverse candidates' attention. If your EVP is evident in your job ad, your consistent message about the unique experience of working for your company is highlighted - attracting the best candidate for the job, meaning you’ll be a step ahead in engaging and retaining top talent.

How does Get-Optimal address this?

Work with Optimal, and we’ll ensure your EVP shines through. No more job ads that are masculine coded, containing 7.8 spelling, grammar and punctuation errors. We optimise the content of your Job Adverts so your candidates can gain a feel for the business through the words you place on the page. Make the right impression from day one, and you’ll boost attraction and retention. Improving hiring rates, productivity, company culture and quality of work produced. 

With Optimal you can be sure the money that the Brand and Marketing teams have spent on the company website, logo and tone of voice isn’t eroded by your job ads. Our AI will emphasise the diverse, inclusive and open culture that’s essential for attracting new talent - along with highlighting the spectrum of benefits on offer, and charming the next big thing for the business.

How will working with Get-Optimal help me?

Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Letting our AI choose the most readable parts of your job ads to display will save you the precious time you would have spent combing through old or plagerised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will your ideal applicant be put off applying due to what’s written in the vacancy or how it’s been structured. What’s more, simply Optimise once and post in multiple places - your new ad is provided in a downloadable, editable form to drop into whichever job board or multi-poster you like! We are also integrated with Bullhorn and Salesforce. We know it works -  because using our formula, Get-Optimal had a 21% increase in female applications in Q1 2022. Numbers don’t lie, right? We ensure your ad is Diversity & Inclusion compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.

Great! Get me started….

When you work with Optimal, you’re a partner, not a vender. Our inclusive approach means you’re always on our minds, and our team is always on hand to help you with any queries that might arise. What’s more, Get-Optimal takes just 15 minutes to set up and is now integrated with Salesforce and Bullhorn to allow ultimate usability, whether you’re a staffing agency or a direct employer.

Ready to join us? Why not book your demo today and get started with Get-Optimal.

Next week - we talk about SEO