THE GET-OPTIMAL VIEW #2 - GARY ELDEN OBE

September 23, 2022

Welcome back, friends and colleagues. Did you enjoy the first of our ‘The Get Optimal View’ - Joe Slavin on The Great Return? Of course, you did. Over the next eight weeks, we’re drawing your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic investors, and the greatest minds in DE&I.

Next, we’re overjoyed to welcome Gary Elden, Non-executive Chairperson for Get-Optimal, and holder of an OBE for Services to Diversity in Business. Alongside sharing his wisdom with us at Optimal, he’s the former CEO of S-Three and dedicated to turning outrage at discrimination into action. Over to you, Gary!

Building relationships is a human skill. 

Let Optimal’s AI do the rest.

We all know the world is changing. In the fast-paced world of white-knuckle politics, ailing monarchs and unstable futures, it’s no wonder Gen Z and Millennials are driving change. Grow up in uncertain times, and the fabric of diversity is woven into your very being - driving social and ethical equality forward is more than just a passion for these new job seekers - it’s a way of life. In our contemporary society, injustices that have so long gone unexposed are being pulled to the surface as the younger generation increasingly moulds the world for the better.

So how do we create a platform that doesn’t discriminate? When the new faces of work have a new sense of social responsibility, it’s imperative that we create a workplace, customer experience, and recruitment experience that matches. How do we limit bias, so everyone has an equal opportunity, in a way that will work for everyone?

The answer to these questions, and more, is Get-Optimal’s solution. Optimise your job ads and their AI has been trained to include the highest standard of content that will attract the widest net of candidates. 

This includes gender-coded language, protected diversity characteristics, ageism, stereotyping, engagement and readability and more. If you can remove as much of the bias as possible, you’ll widen the net as much as possible. And if AI can do this, why wouldn’t you help yourself?

So what CAN’T it do?

I’ve been in recruitment for 30 years. Back when I was writing job ads; they were the worst part of the job. Formatting them myself, I’d leave them till the last minute - dreading I wasn’t using the correct keywords, bullets, or search terms to bring in the best.

Consider a world where AI can do all this for you. What’s left to do? Just the best part of the job! Most people hate writing job ads. As a recruitment consultant, I loved pouring my energy into social connections with the candidates - placing, meeting and seeing people succeed was my ultimate goal. If you’re a good recruitment consultant, I know you’ll feel the same. 

What’s more, human interaction is the only thing artificial intelligence can’t do. Over a century ago, Emmert Wolf wrote that "a man is only as good as his tools". The average job description is 6.2 years old and contains 50% plagiarised copy. Why spend time routing out the old words and plagiarised content when you could be using this time to connect, and really get in touch with the new generation?

More time to connect, and an automatic way to ensure you reach the right candidates? Heaven. It just makes sense. Why WOULDN’T you use it?

About Get-Optimal

Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI choose the most readable parts of your job ads to display and it’ll save you the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is provided in a downloadable, editable form to drop into whichever job board or multi-poster you like!

We are also integrated with Bullhorn and Salesforce. We ensure your ad is Diversity & Inclusion compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.

Ready to join forces? Why not book your demo today and get started with Get-Optimal?