October 24, 2021
Daniel Fellows

You don't need us to tell you that the Job Ad is the most critical component of the recruitment process. A well-written, highly-optimised Job Ad, with bias reduced, will inform, educate, enlighten and inspire suitable candidates to press that 'apply now button.

If you're already working with or are talking to Get-Optimal – a UK based global technology company and diversity and inclusion provider whose core product is Job Ad optimisation – chances are you are aware of both the importance of the Job Ad and the fact that your business, like almost every other, doesn't have the required internal capability and experience to write a fully-optimised Job Ad to recruit suitable candidates.

And why should you? HR and TA folk aren't copywriters, content editors, DE&I specialists, and Job Ad optimisers. That's our job and our automated SaaS technologies role. You probably don't know what happens to your Job Ad once you've uploaded your original Ad. Well, wonder no more as today we'll be revealing the journey of your Job Ad – you're welcome.

First things first. You, the client, will log and upload your Ad or Ads to Then the magic begins. Your humble Ad is optimised by our proprietary artificial intelligence (using Machine Learning technology and NLP) system. Our dedicated and super talented editorial team will QA (quality assurance) a percentage of those roles. After all, the key to attracting the right talent is by creating engaging content. In the correct order, at the optimal length – job ads between 700 and 2,000 characters will receive up to 30 per cent more candidate responses – to ensure maximum engagement and readability.

Of course, while content is king, it's not only the consideration when creating a Job Ad, far from it. Get-Optimal will also optimise your Ad for SEO using the correct search terminology and keywords because, let's face it, in this day and age, job searches are mainly performed online.

We'll also make sure your Job Ad contains no spelling, punctuation, and grammar errors – you'd be surprised that 98% of Jobs we analyse are full of errors and bias. Insufficient attention to detail puts talented applicants off applying while also causing permanent damage to the employer's brand.

And, crucially, we will de-bias your Ad, so there is a reduction in the majority of known bias's including gender, race, disability, age… you get the gist. Why is this important? Well, for starters, we all have a responsibility to promote DE&I in the workplace, but it's more than that. There is ample evidence that diverse and inclusive companies are more likely to make better, bolder decisions and increase retention by 10 per cent, thereby reducing churn.

But we don't leave it there. Once AI and our in-house experts have overhauled your ad as necessary, we send the proposed ad to QA (quality assurance ) for a final review to triple-check that the Ad is structured, coherent, and devoid of any bias.

Only then, once the Ad has passed QA, will you be able to download your highly-optimised Job Ad – within one hour of having first uploaded it – and post the Ad(s) to your partner channels. No more speculating.

So why waste precious time trying to write Job Ads using a dated template – the average job description is 6.2 years old and contains 50 per cent plagiarised content – when Get-Optimal can do this for you and save you from a string of irrelevant applicants, or worse, none at all?

Think of it like this. If you need help shaping up, you hire a personal trainer. If you have a toothache, you make an appointment at the dentist. If you have no time to prepare and chase invoices, you hire an accountant. So if you're struggling to write a Job Ad that doesn't, albeit inadvertently, deter candidates from applying, you need to be booking a demo with us today.

Working and collaborating with Get-Optimal is about taking control, not giving up control. Make the change, and make the change today.

Daniel Fellows