January 25, 2022

Drum roll, please. Get-Optimal has gone live with our software-as-a-service (SaaS) platform! Read on to discover more about the six key elements that help automate and optimise your Job Ads for diversity, inclusion, and SEO using Artificial Intelligence and Machine Learning.

We had a great customer review meeting this (can't name them alas) "Based on comparing Staffing customer X Q4 with Q3 and 2019 figures, Q4 saw a 15% increase in fill rates resulting in 2 new placements. Using the same periods for comparison, Q4 2021 saw a 30% increase in new talent (people that had never applied for their jobs previously). Based on Linkedin Recruiters figures, Q4 2021 saw a 7.29% increase in apply clicks compared to Q3".

These are fantastic stats for one quarter, which we can attribute the success to filled roles/ placements, which is an imminent return of investment in the first quarter.

Your Content

Our sparkling new software-as-a-service (SaaS) platform ensures your content communicates your message, requirements, and personality type for the role – while simultaneously working to educate your readers (aka candidates) and influence them to apply to your company/client over the competition.

Protected characteristics
The Optimal SaaS platform reduces bias across all protected characteristics through the use of inclusive language. By embracing inclusive language, we acknowledge diversity, convey respect to all people, are sensitive to differences, and promote equitable opportunities. Inclusive language helps our clients demonstrate that they are authentic employers.

Search Engine Optimisation (SEO)
The higher you rank on (SERP) search results pages online, the more traffic your site will generate organically, resulting in more of the 'right' candidates clicking on your Job Ad (higher on the page) before they click on a competitor Ad. The new Optimal software-as-a-service (SaaS) platform automatically optimises your Ad for SEO so that it reaches as many talented and experienced candidates as possible.

Our SaaS platform ensures that your Job Ads have a more engaging relationship with your candidates and your employer brand. Readability is important because it influences how clearly the reader can understand a text, ensuring you hire the most relevant candidate.

Employee Value Proposition (EVP)
Consistent messaging (free of spelling, grammar, and punctuation errors) means job seekers are more likely to consider your brand dependable or trustworthy. This is integral to your brand identity and building loyalty. The average Job Ad has 7.5 errors – let Optimal eradicate them.

So are YOU ready to make the change and truly transform your recruitment process in 2022  by throwing out your outdated (the average Job Ad is six years old) hiring methods?

Talk to us. As you can see from the six steps outlined above, it takes an intentional focus to update and improve your recruitment process – and the new Optimal software-as-a-service (SaaS) platform can help.

Working and collaborating with Get-Optimal is about taking control, not giving up control. Make the change, and make the change today.

Daniel Fellows