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March 17, 2023
WHAT ARE YOU DOING ABOUT YOUR LABOUR SHORTAGE?
Hiring? We bet you are. We bet you’ve got more than one vacancy that’s been languishing, open and lonely, with little to no interest from applicants. Have you spent countless hours wondering what you’re doing wrong? Or debating with....
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March 10, 2023
JOB ADS WRITTEN BY CHAT GPT ARE MORE BIASED
It’s the hot new topic on everyone’s lips - ChatGPT! We’ve already explored exactly what it is, but did you know that there’s evidence that job ads that Chat GPT writes are up to twice more biased? A recent study showed that the ChatGPT AI is particularly biased against...
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March 6, 2023
OLDER? RE-JOIN THE WORKFORCE
It’s the success story that illuminated lockdown. Your mate's dad, stuck inside with an alarming amount of time for self-reflection, assessed his life and made a significant career shift. Isn’t that inspiring? What a guy! He took...
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February 24, 2023
WHAT IS YOUR STAFFING PROVIDER DOING TO PRESENT YOU WITH A DIVERSE CANDIDATE PIPELINE?
To begin, as a client, have you ever read the contents of your job ad that your Staffing Agency is publishing?‍Here at Get-Optimal, we believe diversity hiring is the key to unlocking a dynamic, flexible, well-rounded team that meets and exceeds targets and functions and is the key to a harmonious work environment. Bringing together staff from diverse backgrounds might feel like...
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February 20, 2023
RECRUITMENT PLAGIARISM: THE TRUTH
Since the dawn of time, the recruitment industry has lived in a multi-verse. Due to an endemic of companies working with multiple recruiters, a culture has arisen where 15+ recruiters are given...
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February 10, 2023
ARE AWARENESS MONTHS PATRONISING?
Awareness months have become a staple in our calendar (and endless disingenuous posts on LinkedIn), with a dedicated month for almost every cause and community imaginable. From Mental Health Awareness Month to LGBT history month, awareness months spotlight their...
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February 6, 2023
WHY SUPPORT ALL WAYS OF WORKING?
There was one question we begrudgingly asked ourselves as the final ashes of the pandemic settled…do we have to return to the office? During the two years of COVID lockdown, the working landscape changed virtually overnight, with...
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January 30, 2023
AI & CHAT GPT
Whether friend or foe, AI has been at the centre of the zeitgeist for decades. Be it the more-human-than-human dystopian horror of the Tyrell company and its Replicants in Blade Runner - or simply the ease of the ability to open your smartphone by...
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January 23, 2023
GET THE OPTIMAL EFFECT
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January 16, 2023
THE GET-OPTIMAL VIEW
If you’re lucky enough to have just started back at work, welcome back! Over here at Optimal, we’ve been back...
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January 9, 2023
HAPPY NEW YEAR!
Welcome back to the world of work! How was your holiday break? At Optimal, our No.1 resolution is to help you attract and reach more qualified and diverse candidates and to guide you through this in 2023. Before we do that, let’s look back at what an incredible year 2022 was.
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December 8, 2022
THE GET-OPTIMAL VIEW #10 - KALPESH BAXI
Surprise! Bet you thought we were done!? The truth is, we can’t get enough of our ‘The Get Optimal View’ series. We just love to bring you the voices, insights and legends that make up our company.‍ With Blog 10, Kalpesh Baxi takes on the super-power of neurodiversity.‍Take it away, Kalpesh!...
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November 30, 2022
THE GET-OPTIMAL VIEW #9 - THE ROUND UP
If you’re at all like us, you’ve been waiting for the next exciting instalment of our ‘The Get-Optimal View’ series since the moment we began. Over the past eight weeks, we’ve been bringing the minds of the advisors and the people who make Optimal tick.
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November 23, 2022
THE GET-OPTIMAL VIEW #8 - PETE HEALEY
What a ride it’s been in our ‘The Get Optimal View’ series, bringing you the minds of the advisors and the people who make Optimal tick. We’ve got lots of blogs still in us…and that’s because we’ve got lots of mates! Or believers, or whatever...
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November 17, 2022
WHAT HAPPENED AT TECH SERVE ALLIANCE EXECUTIVE SUMMIT
At Optimal, we love networking, meeting great people and listening to the market. Nothing brings us more joy than getting to know you, the customer, and seeing your eyes light up when you realise just how easy it is to...
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November 8, 2022
THE GET-OPTIMAL VIEW #7 - JANINE OWEN
Welcome back. This week, we dive back into our series uncovering the minds of the advisors, and the people who make Optimal tick.‍So far in our series we’ve explored The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis ...
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October 31, 2022
BUT WHAT IF I DON'T CARE ABOUT DIVERSITY?
At get Optimal, we’re change makers. We believe in a diverse and inclusive world, one where everyone that CAN do the job is considered, irrespective their path in life so far. But we’re aware that our expectations are...
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October 21, 2022
THE GET-OPTIMAL VIEW #6 - ASHLIE COLLINS
Welcome back, friends. At Optimal, we’re a fan of a human-centric, holistic approach. That’s why, after our leading blog series on WHAT we do at Get-Optimal.com, we’ve decided to give you the...
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October 13, 2022
THE GET-OPTIMAL VIEW #5 - WILLIAM TINCUP
Our engaging blog series sails on, and we’re not losing speed. So far, we’ve ruminated on The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis on the DEIB journey employees want and Dave Rees on how Optimal’s solution Destroys Dyslexia.‍If you missed them, hop back and give them a read!‍For our fifth blog, Willam Tincup takes us on a hallucinatory trip...
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October 7, 2022
THE GET-OPTIMAL VIEW #4 - DAVID REES
Welcome back! It’s blog four, and we are not slowing down in bringing you the minds behind Get-Optimal. The folks who make things tick. The advisors, our epic investors, and the greatest minds in DE&I. So let's recap. We’ve already had insights on...
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September 30, 2022
THE GET-OPTIMAL VIEW #3 - TORIN ELLIS
Hello! It’s safe to say by now our new blog series is well in swing. Just in case it’s your first time here - over the next eight weeks, we’re drawing your attention to the minds behind Get-Optimal. The folks who make the things tick. The advisors, our epic...
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September 23, 2022
THE GET-OPTIMAL VIEW #2 - GARY ELDEN OBE
Welcome back, friends and colleagues. Did you enjoy the first of our ‘The Get Optimal View’ - Joe Slavin on The Great Return? Of course, you did. Over the next eight weeks, we’re drawing your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic...
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September 9, 2022
GET OPTIMAL PARTNERS WITH COCA COLA EUROPACIFIC PARTNERS TO OPTIMISE THEIR JOB ADS AND REDUCE BIAS AT THE SOURCE
London, September ‘22 – Get-Optimal today announced a 12-month partnership with Coca-Cola Europacific Partners, one of the leading consumer goods companies in the world, making, moving and selling some of the world’s most loved brands – helping 1.75 million customers across 29 countries grow.
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September 7, 2022
GET OPTIMAL PARTNERS WITH THE CO-OPERATIVE BANK TO OPTIMISE THEIR JOB ADS FOR DE&I AND PERFORMANCE
London, September ‘22 – Get-Optimal today announced a 12-month partnership with The Co-operative Bank, the original ethical bank - with commitments to the planet, people, and the communities.
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September 2, 2022
THE GET-OPTIMAL VIEW #1 - JOE SLAVIN
Hello, fair reader! Thanks for dropping by. You know here at Get-Optimal, The leading diversity & inclusion Job Ad optimisation platform, we love a blog series. We’ve already explained how our product works, so now - we’d like to draw your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic investors, and the greatest minds in DE&I.
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September 1, 2022
WHAT IS A TAXONOMY AND WHY IS IT IMPORTANT FOR MY JOB AD (AND COMPANY) SUCCESS?
Taxonomies are essential to peak optimisation. Often, when a client joins us at Get-Optimal (to optimise their job ads for diversity, equity, inclusion and SEO) we end up with some familiar questions - “Why did you use this job title?”, “Why are you using this term?”, “What you’ve included here doesn’t seem right, I wouldn’t put that in”, “That’s what the CEO...
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August 16, 2022
GET THE OPTIMAL EFFECT - THE ROUND UP
Are you a frustrated HR tech or TA team, spending 30% of your day writing copy, or copying and pasting job ads? Or struggling to attract a diverse range of candidates due, and not sure why? Did you know that the average job description is 6.2 years old and contains...
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August 8, 2022
GET THE OPTIMAL EFFECT #6 - SEO: SEARCH ENGINE OPTIMISATION
Welcome back, readers. The most famous of the idioms rings true, all good things must end. So, we present the end of our six-week series, ‘Get the Optimal Effect’. So far, we’ve tackled Content, Automation, Engagement & Readability, D&I and Inclusivity and EVP: Employer brand proposition. This week, it’s....
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July 29, 2022
GET THE OPTIMAL EFFECT #5 - EVP : EMPLOYER BRAND PROPOSITION
Blog five! The series is alive and thriving!! By now, we hope we’ve caught your attention. So we’ll assume you’ve read our blogs on Content, Automation, Engagement & Readability and D&I and Inclusivity (and if you need a quick catchup, we won’t tell...
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July 26, 2022
GET THE OPTIMAL EFFECT #4 - D&I AND INCLUSIVITY
Blog four! We know you want more! Welcome back (or welcome too) the fourth in our Get the Optimal Effect series. If you missed our musings on Content, Automation or Engagement & Readability, go catch up! Over these six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we’re talking about...
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July 18, 2022
GET THE OPTIMAL EFFECT #3 - ENGAGEMENT & READABILITY
Hey hey hey, third time’s a charm! Welcome back (or welcome too) the third in our Get the Optimal Effect series. If you missed our musings on Content and Automation, go catch up! Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we need you to...
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July 8, 2022
GET THE OPTIMAL EFFECT #2 - AUTOMATION
Welcome back, friends! How much did you love our first blog? Next is the second in a series of Get-Optimal blogs called Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. So grab your snacks, set your notifications on Slack to silent for five mins - and find out why our Automation is...
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July 4, 2022
GET THE OPTIMAL EFFECT #1 - CONTENT
Hello, fellow recruitment movers and shakers! Welcome to the first in a series of blogs from Get-Optimal, that we’re calling Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading...
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June 27, 2022
THE BENEFITS OF FLEXIBLE WORKING
Last week RMT were on strike, kicking butt and taking names - and the entirety of the United Kingdom’s railways had come to a halt, pulling us back to when Covid had us all stuck inside. For those who tried it, travel was....
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June 17, 2022
HOW DO I BEGIN THE CONVERSATION ABOUT DIVERSITY?
This week superstar CEO Dan Fellows, alongside fellow panellists Jackie Handy (Managing Director, Runway Global Limited) and Emma Freivogel (Founder, Radical Recruit), joined forces to talk all things diversity at APSCo Media, Marketing & Sales Sector Webinar: How to Maximise Your Candidate Talent Pool and....
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June 10, 2022
WHAT WE'RE RETHINKING AFTER 'REWRITING THE FUTURE OF WORK WITH ADAM GRANT'
At Get-Optimal, we’re long-term fans of trailblazer Adam Grant. Thought-leader, an organisational psychologist, recognised as one of the world’s ten most influential management thinkers and Fortune’s 40 under 40, top professor at...
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June 6, 2022
HOW AND WHY SHOULD YOU MAKE YOUR WORKPLACE SUSTAINABLE?
Currently, 89% of all the Earth’s animals live in the sea. June 8th marks World Oceans Day, celebrating the ocean and our connection to the sea. But even though the oceans are large, they are being damaged by how we live our lifestyles....
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May 27, 2022
HOW TO CREATE DIVERSE JOB ADS FOR LGBTQI+ EMPLOYEES
As the rainbow flags roll out for the gays and the packaging goes pink, purple, green, blue or grey (?) once again, June 1st welcomes the start of Pride month - the UK’s biggest celebration of equality and diversity for all parts of the LGBTQI+ community...
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May 20, 2022
INAUGURAL UK BLACK BUSINESS ENTREPRENEURS CONFERENCE TO TAKE PLACE ON JULY 14 – AND YOU'RE INVITED.
The event is being run in partnership with the Black Business Association (BBA) and diversity organisation MSDUK.
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May 13, 2022
ARE YOUR JOB ADS DETERRING WOMEN FROM APPLYING?
Wondering why it’s mostly men that are applying for your organisation’s job openings? Look at the language in your Ads.
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May 6, 2022
HOW TO SUPPORT MENTAL HEALTH AT WORK
Five tips for employers and managers this Mental Health Awareness Week
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May 2, 2022
HOW TO MAKE JOB ADS INCLUSIVE FOR DEAF AND HARD OF HEARING APPLICANTS
Your job ads shouldn't deter qualified candidates from applying
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April 25, 2022
GET-OPTIMAL PARTNERS WITH BURO HAPPOLD TO REDUCE BIAS IN THEIR JOB ADS.
Get-Optimal is proud to announce a new partnership with Buro Happold, a g​​lobal practice of engineers, consultants and advisors.
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April 25, 2022
GET-OPTIMAL AND SOUCE GROUP INTERNATIONAL ANNOUNCE A NEW PARTNERSHIP TO REVOLUTIONISE THE TRADITIONAL JOB ADVERT.
Get-Optimal today announced a partnership with Source Group International to make the multi-brand recruitment group's Job Ads more inclusive and searchable.
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April 25, 2022
GET-OPTIMAL ANNOUNCES A NEW PARTNERSHIP WITH STROUD RESOURCING TO REVOLUTIONISE JOB ADS.
Get-Optimal, the global technology company and diversity and inclusion provider, has entered a partnership with Stroud Resourcing to reduce bias in the award-winning healthcare recruitment firm’s Job Ads.
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April 22, 2022
MEET MAKALA GREENS, BRITAIN'S FIRST BLACK AND FEMALE CHARTERED FINANCIAL PLANNER
The financial professional and author of The Money Edit spoke to Get-Optimal about what it feels like to be a black woman in finance as well as sharing her tips on how to make better financial choices.
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April 8, 2022
HOW TO CRAFT A WINNING JOB AD TO SUPPORT YOUR Q2 RECRUITMENT EFFORTS
Are you missing out on talent because of your Job Ads?
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April 8, 2022
FIVE TAX TIPS TIPS TO SURVIVE THE FREELANCE HUSTLE
As a result of the pandemic, lots of people have taken up side hustles to make extra streams of income. But this has tax implications that not everyone knows about.
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April 1, 2022
THE BEST PLACE TO START YOUR DE&I JOURNEY? AT THE BEGINNING.
Achieving true DE&I starts with a Job Ad.
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March 29, 2022
GET-OPTIMAL SELECTED FOR MICROSOFT FOR STARTUPS TO MAKE JOB ADS MORE INCLUSIVE AND SEARCHABLE.
A program designed to support startups from idea to exit.
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March 25, 2022
ARE YOU HAVING TROUBLE HIRING? IT'S TIME TO OVERHAUL YOUR RECRUITMENT PROCESS, AND THAT INCLUDES YOUR JOB ADS.
Struggling to convert job seekers (traffic) into applicants? Take a look at the Job Ad itself and stop blaming the lack of available candidates!
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March 18, 2022
WHY IT'S TIME TO REMOVE THE 'YEARS OF EXPERIENCE' REQUIREMENTS FROM YOUR JOB ADS
Finding the right candidate for the job starts with a Job Ad that’s created and written with inclusivity in mind.
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March 11, 2022
BREAKING THE BIAS IN JOB ADS
Are you building bias into your Job Ads without even knowing it? While writing an inclusive Job Ad may seem straightforward, unconscious bias through phrasing, structure and content can significantly limit the pool of talented applicants.
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March 2, 2022
YOUR ULTIMATE GUIDE TO FLEXIBLE WORKING
How are you talking about flexible working in your Job Adverts? If you don’t mention that flexible working is an option then you’re missing out on a huge cohort of candidates. Indeed.com – the leading search engine for jobs –reported that 72% of job searches include terms like flexible working. Only 19% of Job Ads optimised by Get-Optimal in 2021 included this terminology (which is also a very rich SEO term).
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February 25, 2022
RECRUITMENT FAILS: DON'T END UP ON BORED PANDA'S LIST OF DIRE JOB ADS.
Are these the worst Job Ads to have hit our computer screens in 2022?
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February 18, 2022
ARE YOU LOOKING TO HIRE NEW EMPLOYEES? PLEASE DITCH JARGON IN JOB ADS.
It’s time to say goodbye to bizarre job descriptions.
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February 17, 2022
GET-OPTIMAL AND NETWORK MARKETING ANNOUNCE PARTNERSHIP TO SHAPE THE FUTURE OF JOB ADS.
Get-Optimal and Network Marketing join forces to revolutionise the traditional Job Ad.
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February 11, 2022
SHOULD YOU BE TRANSPARENT ABOUT EMPLOYEE PAY?
It may be a candidate’s market, but plenty of employers are still not transparent about salaries despite the fact that a policy of pay transparency could enhance recruiting efforts.
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February 10, 2022
GET-OPTIMAL ANNOUNCES A PARTNERSHIP WITH CAPITA RESOURCING.
Get-Optimal is proud to announce a new partnership with Capita Resourcing, a leading consulting, transformation, and digital services business.
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February 4, 2022
WORDS HAVE POWER. WITH POWER COMES GREAT RESPONSIBILITY
The choice of language used in Job Ads could dissuade the best candidates from even applying
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January 28, 2022
UK WORKERS REVEAL WHAT THEY WANT IN A NEW JOB – AND IT'S NOT ALL ABOUT MONEY
The past couple of years have forever changed the way we view and approach work, but one thing remains true: businesses that want to attract and retain top talent need to understand their future workforce's priorities
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January 25, 2022
THE SIX KEY ELEMENTS OF THE NEW OPTIMAL SaaS PLATFORM
Drum roll, please. Get-Optimal has gone live with our software-as-a-service (SaaS) platform! Read on to discover more about the six key elements that help automate and optimise your Job Ads for diversity, inclusion, and SEO using Artificial Intelligence and Machine Learning.
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January 18, 2022
CAREER ADVICE FROM ALL WALKS OF LIFE TO INSPIRE YOU IN 2022
Here’s how to coach yourself to success
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December 15, 2021
FIVE PRIORITIES FOR RECRUITERS IN 2022
The start of a new year brings new hiring goals, a new recruitment marketing budget, and a fresh look at the ways we aspire to move our talent acquisition strategies forward. To help you shape your focus, we're sharing five recruitment priorities for 2022
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December 13, 2021
GET-OPTIMAL ANNOUNCES PARTNERSHIP WITH BROOKWOOD RECRUITMENT TO REDUCE BIAS IN THEIR JOB ADVERTS.
Get-Optimal, the global technology company and diversity and inclusion provider, has entered a partnership with Brookwood Recruitment to reduce bias in the specialist recruitment company’s Job Ads.
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December 9, 2021
MAKING RECRUITMENT GREAT
Looking to grow your business and hire? Writing engaging, optimised, and bias reduced Job Ads. Optimising Job Ads that sit at the start of the Talent Attraction process can be your first step to attracting quality and inclusive talent and to help solve staff retention.
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December 3, 2021
YOUR ULTIMATE GUIDE TO REMOTE WORKING
Whether you're new to remote work or want to learn how to build a remote team, here is your Optimal guide to working remotely
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November 25, 2021
YOU'RE INVITED TO THE OFFICIAL LAUNCH OF THE RACE EQUALITY CODE
The long-awaited official launch of the RACE Equality Code, which is free to attend, is set to feature a stellar speaker line up – and you're invited!
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November 25, 2021
GET-OPTIMAL.COM AND NICHE IT RECRUITMENT CONSULTANCY GAZELLE GLOBAL ANNOUCE PARTNERSHIP
Get-Optimal is delighted to announce a new partnership with Gazelle Global. Niche IT recruitment consultancy Gazelle Global has partnered with Get-Optimal to make their Job Ads more inclusive and searchable – so as to attract a more diverse talent pool and help build inclusive workplaces
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November 24, 2021
REVEALED: 60 PERCENT OF WORKING PARENTS WOULD SWITCH JOBS FOR BETTER PARENTAL LEAVE
One in seven working parents and expectant parents have already left a job due to poor maternity/paternity leave and it’s not just parental leave that matters to your future employees
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November 12, 2021
DE&I BEGINS WITH YOUR JOB ADS - THE START OF THE CANDIDATE ATTRACTION JOURNEY
Having an inclusive workplace starts with attracting a diverse pool of candidates. The unconscious biases embedded in Job Ads are no one’s fault unless we become aware of them and don’t make a change.
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November 10, 2021
WHAT IS IMPOSTER SYNDROME AND HOW CAN YOU OVERCOME IT?
You’ll likely have heard the phrase imposter syndrome but do you know what it really means? And more to the point, if you’re suffering from imposter syndrome, how can you overcome it?
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November 5, 2021
ONE IN FIVE HR LEADERS ARE NOT TRAINED IN DE&I
Companies are making plenty of promises about greater diversity, but there’s still a long, long way to go
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November 3, 2021
BLACK-OWNED BUSINESSES FACE HURDLES EVEN IN THE WAKE OF THE BLM MOVEMENT, NEW REPORT FINDS
Failure to tackle deep-rooted race inequality will exacerbate divisions within British society and the economy, a new report has warned today
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October 29, 2021
GET-OPTIMAL SAAS PLATFORM IS LIVE – AUTOMATED AND DEPLOYED
Get-Optimal has gone live with the software-as-a-service (SaaS) platform! Read on to discover more and see how you can automate and optimise your Job Ads for DE&I and SEO
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October 29, 2021
IYB SEASON TWO, EP 20 RECAP: DE&I EXPERT, TORIN ELLIS, JOINED HOST DAN FOR THE FINALE
And it’s a wrap. After 20 episodes, season two of Inside Your Brand by Get-Optimal.com has come to a close. In the final episode the show’s host, Daniel Fellows, was joined by global DE&I strategist Torin Ellis to run through the series’ key talking points
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October 26, 2021
DESPITE THERE BEING NO SHORTAGE OF OBSTACLES, EPISODE 18'S SPECIAL GUEST WAS OPTIMISTIC THAT THE FUTURE FOR DE&I IS BRIGHT
Fifteen months after the murder of George Floyd, Marcus Sawyerr is on a mission to help companies continue their journey to widen and deepen their focus on diversity, equity, and inclusion. In episode 18, season two of Inside your Brand, the founder and CEO of EQ Community praised the businesses making progress and revealed why the future of work is inclusive. Diversity in the workplace is not just a valuable asset: it’s inevitable
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October 26, 2021
EPISODE 17 SEASON TWO OF IYB SHONE THE SPOTLIGHT ON THE DR KARL GEORGE MBE DEVELOPED RACE CODE, A NEW SCHEME TACKLING BOARDROOM INEQUALITY
In episode 17, Dr Karl George MBE – who runs Birmingham-based the Governance Forum – joined IYB’s host Daniel Fellows to talk about how his new baby, the RACE code, is tackling the woeful lack of racial diversity in the leadership of many organisations
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October 26, 2021
THE BEST PLACE TO START YOUR DE&I JOURNEY? AT THE BEGINNING. THAT WAS THE MESSAGE OF CHIKERE IGBOKWE IN EPISODE 16, SEASON TWO OF IYB
Throughout 2020, like many people and organisations, witnessing the growing unrest, Chikere Igbokwe felt compelled to speak out in support of social justice and so Allyship and Inclucive were born. In episode 16, season two of Inside your Brand, Chikere talked about how our raising our voices isn’t enough, though. What’s required is action, not just words
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October 26, 2021
EPISODE 15, SEASON TWO OF IYB TOUCHED ON WHY IT’S IMPORTANT TO PUSH BACK AND HOW TRAVEL MAKES YOU MORE INCLUSIVE
In Episode 15, season two of Inside Your Brand, host Dan Fellows caught up with Solutions Driven’s Chief Diversity Officer Salma El-Wardany who spoke about the company’s recent Diversity Promise & Pledge announcement and shared why international travel is the best DE&I education of them all
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October 26, 2021
EPISODE 14, SEASON TWO OF IYB REVOLVED AROUND HOW BUSINESSES CAN TRULY IMPLEMENT DIVERSITY AND INCLUSION AND NOT JUST TICK A BOX
For too many companies and organisations, diversity and inclusion are little more than a tick-box exercise, and even those doing more than ticking boxes need to try harder. Diverse companies make better companies, so DE&I issues are everyone’s business – so said Amber Brown in episode 14 of season two of IYB
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October 26, 2021
EPISODE 13, SEASON TWO OF IYB TOUCHED ON THE MOST IMPORTANT THING A DE&I ALLY CAN DO: TAKE ACTION
The call for diversity, equity, and inclusion (DE&I) is louder than ever but we are still far from truly inclusive workplaces. If your company or organisation is struggling with its diversity and inclusion strategies, Et Halstead – Chief Commercial Officer at JCW Group – had a message: Just start
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October 26, 2021
EPISODE 12, SEASON TWO OF IYB FOCUSED ON THE IMPORTANCE OF CREATING A POSITIVE WORKPLACE CULTURE
A positive workplace culture is known to increase employee productivity and engagement, achieve company goals, and drive results. In episode 12, season two of IYB, JobAdder’s CEO, Martin Herbst, shared some pointers on positive workplace culture, and how it can help your business not just survive but thrive
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October 26, 2021
IN EPISODE 11 OF IYB NADIA EDWARDS DASHTI SPOKE ABOUT THE STRIDES THAT THE FINTECH AND FINANCIAL SERVICES INDUSTRY HAVE MADE IN DE&I
Nadia Edwards Dashti called diversity, equity, and inclusion (DE&I) one of the hottest topics of the last five years during episode 11, season two of Inside your Brand. In the episode, Edwards Dashti said that DE&I is no longer an HR programme but a business strategy because companies are realising that if they embrace DE&I they’ll outperform their competitors
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October 26, 2021
EPISODE 10 OF IYB WAS ALL ABOUT HOW AN EXPAT EXPERIENCE CAN CONTRIBUTE TO DE&I IN THE WORKPLACE
Host, Daniel Fellows, was joined by Sanja Licina for season two, episode 10 of Inside your Brand.’ Currently, president of Questionpro.com’s workforce experience division, Sanja has lived in many countries in the course of her life, giving her an international approach, a real understanding of cultural differences, and genuine respect for diversity and promotion of inclusion at work. Read on to hear what Sanja had to say
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October 26, 2021
IN EPISODE NINE OF IYB, JANE HATTON SPOKE ABOUT BREAKING THE STIGMA OF DISABILITY IN THE WORKPLACE
Despite advances in gender and racial equality, are enough businesses making their workplaces more inclusive for people with disabilities? Jane Hatton, founder, and CEO at Evenbreak, spoke to IYB’s host, Daniel Fellows, about the need to transform approaches to disability during episode nine, season two
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October 26, 2021
BREAKING DOWN BARRIERS AND BIAS WAS THE KEY THEME OF SEASON TWO, EPISODE EIGHT OF INSIDE YOUR BRAND (IYB)
Understanding your own unconscious and conscious biases as a leader, and choosing to do something about it, is one of the ways in which you can ensure the success of your organisation’s inclusion agenda. That was the message from Dan Roberston, director at Vercida Consulting, during season two, episode eight of Inside your Brand
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October 26, 2021
RECRUITING FOR POSITIVE CHANGE WAS THE BIG TALKING POINT IN SEASON TWO, EPISODE SEVEN OF IYB
Diversity, Equality and Inclusion (DE&I) has never been more important and, indeed, valuable for business success yet too many companies are putting their DE&I efforts on hold during the coronavirus crisis which is a mistake. That was the message from Ann Swain – founder and Global CEO of APSCo – in season two, episode seven of Inside your Brand with Get-Optimal
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October 26, 2021
USING AI TO ELIMINATE BIAS FROM HIRING WAS THE KEY THEME OF IYB'S LATEST EPISODE
AI and machine learning can help close the diversity gap, so as long as it is not susceptible to human bias. This was the message of AI specialist, Eric Topham, during episode five of season two of Inside your Brand with Get-Optimal
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October 26, 2021
INSIDE YOUR BRAND SEASON TWO, EPISODE FOUR RECAP
What underpins all of Sowash’s projects, however, is a drive for disability equality. Sowash talked honestly about her own hidden disabilities – “I’ve lived with mental illness for the past 20 years and have probably been really stable the last 10-12 years” – and how companies need to “build for the whole, not the few.”
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October 26, 2021
LATEST EPISODE OF INSIDE YOUR BRAND WAS THE MOST HARD-HITTING YET
HR expert, Shereen Daniels, talks about how businesses can support black employees and shares her own experiences as a black woman in the workplace with Inside your Brand’s host, Daniel Fellows
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October 26, 2021
HOW CLASS STILL INFLUENCES CAREER ENTRY IS THE KEY THEME OF EPISODE TWO, SEASON TWO, OF INSIDE YOUR BRAND
For those from lower socioeconomic backgrounds, the path into further education or certain careers is more of a hurdle race than a straight sprint. In episode two, season two of Inside your Brand, Ashlie Collins – director of global accounts at Forage – highlights the case for investing in diverse talent
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October 26, 2021
INSIDE YOUR BRAND: KEY TAKEAWAYS FROM THE FIRST EPISODE OF SEASON TWO
We all know that diversity and inclusion drive business revenue and profits. With this in mind the question is not why, but how do companies successfully hire and retain a diverse talent pool? Torin Ellis has some ideas on improving diversity in the workplace
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October 26, 2021
EPISODE 19, SEASON TWO OF INSIDE YOUR BRAND WAS ALL ABOUT THE IMPORTANCE OF SEO
The internet is a powerful tool for candidates searching for jobs. Today the vast majority of job hunters turn to Google to search for their next role. This means it is critical for companies and organisations to ensure that their Job Ads rank highly on Google, Yahoo!, and all the other Internet search engines out there. In episode 19 of Inside your Brand, host Dan Fellows and guest Ola King discussed why your Job Ads absolutely need SEO
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October 25, 2021
PRESS RELEASE - TUESDAY 16TH MARCH 2021
UK-based global technology company Get-Optimal has secured significant equity investment to accelerate its mission to optimise tens of millions of Job Ads globally for diversity, inclusion and SEO. Get-Optimal now has a post-money valuation of $1.6m.
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October 25, 2021
PRESS RELEASE - MONDAY 29TH MARCH 2021
A global leader in talent acquisition and managed workforce solutions, Guidant Global has announced a partnership with UK technology business, Get-Optimal, to remove gender bias from job adverts
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October 25, 2021
GET-OPTIMAL + T-DAB BUILDING THE FUTURE OF JOB ADVERT OPTIMISATION TOGETHER
Get-Optimal is a global technology company whose core product is Job Ad optimisation. Our core technology optimises Job Ads using AI and ML for diversity, inclusion and SEO
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October 25, 2021
SEASON TWO OF INSIDE YOUR BRAND WITH GET-OPTIMAL.COM ANNOUNCED IN PARTNERSHIP WITH JOBADDER
The second season will consist of 25 weekly episodes and will focus on Diversity, Equality and Inclusion (DE&I) and Accessibility in the 360-degree sourcing, hiring and onboarding process
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October 25, 2021
GET-OPTIMAL PARTNERS WITH JOBADDER TO SPOTLIGHT DE&I AND ACCESSIBILITY IN THE HIRING PROCESS
Get-Optimal, a Job Advert optimisation technology platform, today announced a partnership with leading recruitment CRM JobAdder to power Season 2 of Inside your Brand with Get-Optimal.com
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October 25, 2021
PRESS RELEASE - TORIN ELLIS JOINS GET-OPTIMAL’S ADVISORY BOARD.
Get-Optimal today announced that Torin Ellis – global DE&I strategist, author of RIP The Resume and co-host of the Crazy and The King podcast – has joined the UK- based global technology company and diversity and inclusion provider’s advisory board.
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October 25, 2021
PRESS RELEASE - GARY ELDEN OBE JOINS GET-OPTIMAL AS NON-EXECUTIVE CHAIRMAN
Get-Optimal today announced that Gary Elden OBE has joined the UK- based global technology company and diversity and inclusion provider as its non- executive chairman. As the chairman of recruitment consultancy, Amoria, and former chief executive of global recruitment company, SThree, Gary brings over 30 years of experience in the recruitment industry
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March 10, 2023
JOB ADS WRITTEN BY CHAT GPT ARE MORE BIASED
It’s the hot new topic on everyone’s lips - ChatGPT! We’ve already explored exactly what it is, but did you know that there’s evidence that job ads that Chat GPT writes are up to twice more biased? A recent study showed that the ChatGPT AI is particularly biased against...
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March 6, 2023
OLDER? RE-JOIN THE WORKFORCE
It’s the success story that illuminated lockdown. Your mate's dad, stuck inside with an alarming amount of time for self-reflection, assessed his life and made a significant career shift. Isn’t that inspiring? What a guy! He took...
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February 24, 2023
WHAT IS YOUR STAFFING PROVIDER DOING TO PRESENT YOU WITH A DIVERSE CANDIDATE PIPELINE?
To begin, as a client, have you ever read the contents of your job ad that your Staffing Agency is publishing?‍Here at Get-Optimal, we believe diversity hiring is the key to unlocking a dynamic, flexible, well-rounded team that meets and exceeds targets and functions and is the key to a harmonious work environment. Bringing together staff from diverse backgrounds might feel like...
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February 20, 2023
RECRUITMENT PLAGIARISM: THE TRUTH
Since the dawn of time, the recruitment industry has lived in a multi-verse. Due to an endemic of companies working with multiple recruiters, a culture has arisen where 15+ recruiters are given...
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February 10, 2023
ARE AWARENESS MONTHS PATRONISING?
Awareness months have become a staple in our calendar (and endless disingenuous posts on LinkedIn), with a dedicated month for almost every cause and community imaginable. From Mental Health Awareness Month to LGBT history month, awareness months spotlight their...
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February 6, 2023
WHY SUPPORT ALL WAYS OF WORKING?
There was one question we begrudgingly asked ourselves as the final ashes of the pandemic settled…do we have to return to the office? During the two years of COVID lockdown, the working landscape changed virtually overnight, with...
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January 30, 2023
AI & CHAT GPT
Whether friend or foe, AI has been at the centre of the zeitgeist for decades. Be it the more-human-than-human dystopian horror of the Tyrell company and its Replicants in Blade Runner - or simply the ease of the ability to open your smartphone by...
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January 23, 2023
GET THE OPTIMAL EFFECT
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January 16, 2023
THE GET-OPTIMAL VIEW
If you’re lucky enough to have just started back at work, welcome back! Over here at Optimal, we’ve been back...
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January 9, 2023
HAPPY NEW YEAR!
Welcome back to the world of work! How was your holiday break? At Optimal, our No.1 resolution is to help you attract and reach more qualified and diverse candidates and to guide you through this in 2023. Before we do that, let’s look back at what an incredible year 2022 was.
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December 8, 2022
THE GET-OPTIMAL VIEW #10 - KALPESH BAXI
Surprise! Bet you thought we were done!? The truth is, we can’t get enough of our ‘The Get Optimal View’ series. We just love to bring you the voices, insights and legends that make up our company.‍ With Blog 10, Kalpesh Baxi takes on the super-power of neurodiversity.‍Take it away, Kalpesh!...
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May 2, 2022
HOW TO MAKE JOB ADS INCLUSIVE FOR DEAF AND HARD OF HEARING APPLICANTS
Your job ads shouldn't deter qualified candidates from applying
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November 30, 2022
THE GET-OPTIMAL VIEW #9 - THE ROUND UP
If you’re at all like us, you’ve been waiting for the next exciting instalment of our ‘The Get-Optimal View’ series since the moment we began. Over the past eight weeks, we’ve been bringing the minds of the advisors and the people who make Optimal tick.
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November 23, 2022
THE GET-OPTIMAL VIEW #8 - PETE HEALEY
What a ride it’s been in our ‘The Get Optimal View’ series, bringing you the minds of the advisors and the people who make Optimal tick. We’ve got lots of blogs still in us…and that’s because we’ve got lots of mates! Or believers, or whatever...
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November 17, 2022
WHAT HAPPENED AT TECH SERVE ALLIANCE EXECUTIVE SUMMIT
At Optimal, we love networking, meeting great people and listening to the market. Nothing brings us more joy than getting to know you, the customer, and seeing your eyes light up when you realise just how easy it is to...
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November 8, 2022
THE GET-OPTIMAL VIEW #7 - JANINE OWEN
Welcome back. This week, we dive back into our series uncovering the minds of the advisors, and the people who make Optimal tick.‍So far in our series we’ve explored The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis ...
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October 31, 2022
BUT WHAT IF I DON'T CARE ABOUT DIVERSITY?
At get Optimal, we’re change makers. We believe in a diverse and inclusive world, one where everyone that CAN do the job is considered, irrespective their path in life so far. But we’re aware that our expectations are...
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October 21, 2022
THE GET-OPTIMAL VIEW #6 - ASHLIE COLLINS
Welcome back, friends. At Optimal, we’re a fan of a human-centric, holistic approach. That’s why, after our leading blog series on WHAT we do at Get-Optimal.com, we’ve decided to give you the...
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October 13, 2022
THE GET-OPTIMAL VIEW #5 - WILLIAM TINCUP
Our engaging blog series sails on, and we’re not losing speed. So far, we’ve ruminated on The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis on the DEIB journey employees want and Dave Rees on how Optimal’s solution Destroys Dyslexia.‍If you missed them, hop back and give them a read!‍For our fifth blog, Willam Tincup takes us on a hallucinatory trip...
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October 7, 2022
THE GET-OPTIMAL VIEW #4 - DAVID REES
Welcome back! It’s blog four, and we are not slowing down in bringing you the minds behind Get-Optimal. The folks who make things tick. The advisors, our epic investors, and the greatest minds in DE&I. So let's recap. We’ve already had insights on...
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September 30, 2022
THE GET-OPTIMAL VIEW #3 - TORIN ELLIS
Hello! It’s safe to say by now our new blog series is well in swing. Just in case it’s your first time here - over the next eight weeks, we’re drawing your attention to the minds behind Get-Optimal. The folks who make the things tick. The advisors, our epic...
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September 23, 2022
THE GET-OPTIMAL VIEW #2 - GARY ELDEN OBE
Welcome back, friends and colleagues. Did you enjoy the first of our ‘The Get Optimal View’ - Joe Slavin on The Great Return? Of course, you did. Over the next eight weeks, we’re drawing your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic...
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July 4, 2022
GET THE OPTIMAL EFFECT #1 - CONTENT
Hello, fellow recruitment movers and shakers! Welcome to the first in a series of blogs from Get-Optimal, that we’re calling Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading...
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July 8, 2022
GET THE OPTIMAL EFFECT #2 - AUTOMATION
Welcome back, friends! How much did you love our first blog? Next is the second in a series of Get-Optimal blogs called Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. So grab your snacks, set your notifications on Slack to silent for five mins - and find out why our Automation is...
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July 18, 2022
GET THE OPTIMAL EFFECT #3 - ENGAGEMENT & READABILITY
Hey hey hey, third time’s a charm! Welcome back (or welcome too) the third in our Get the Optimal Effect series. If you missed our musings on Content and Automation, go catch up! Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we need you to...
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July 26, 2022
GET THE OPTIMAL EFFECT #4 - D&I AND INCLUSIVITY
Blog four! We know you want more! Welcome back (or welcome too) the fourth in our Get the Optimal Effect series. If you missed our musings on Content, Automation or Engagement & Readability, go catch up! Over these six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we’re talking about...
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July 29, 2022
GET THE OPTIMAL EFFECT #5 - EVP : EMPLOYER BRAND PROPOSITION
Blog five! The series is alive and thriving!! By now, we hope we’ve caught your attention. So we’ll assume you’ve read our blogs on Content, Automation, Engagement & Readability and D&I and Inclusivity (and if you need a quick catchup, we won’t tell...
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August 8, 2022
GET THE OPTIMAL EFFECT #6 - SEO: SEARCH ENGINE OPTIMISATION
Welcome back, readers. The most famous of the idioms rings true, all good things must end. So, we present the end of our six-week series, ‘Get the Optimal Effect’. So far, we’ve tackled Content, Automation, Engagement & Readability, D&I and Inclusivity and EVP: Employer brand proposition. This week, it’s....
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August 16, 2022
GET THE OPTIMAL EFFECT - THE ROUND UP
Are you a frustrated HR tech or TA team, spending 30% of your day writing copy, or copying and pasting job ads? Or struggling to attract a diverse range of candidates due, and not sure why? Did you know that the average job description is 6.2 years old and contains...
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September 2, 2022
THE GET-OPTIMAL VIEW #1 - JOE SLAVIN
Hello, fair reader! Thanks for dropping by. You know here at Get-Optimal, The leading diversity & inclusion Job Ad optimisation platform, we love a blog series. We’ve already explained how our product works, so now - we’d like to draw your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic investors, and the greatest minds in DE&I.
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September 1, 2022
WHAT IS A TAXONOMY AND WHY IS IT IMPORTANT FOR MY JOB AD (AND COMPANY) SUCCESS?
Taxonomies are essential to peak optimisation. Often, when a client joins us at Get-Optimal (to optimise their job ads for diversity, equity, inclusion and SEO) we end up with some familiar questions - “Why did you use this job title?”, “Why are you using this term?”, “What you’ve included here doesn’t seem right, I wouldn’t put that in”, “That’s what the CEO...
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June 27, 2022
THE BENEFITS OF FLEXIBLE WORKING
Last week RMT were on strike, kicking butt and taking names - and the entirety of the United Kingdom’s railways had come to a halt, pulling us back to when Covid had us all stuck inside. For those who tried it, travel was....
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June 17, 2022
HOW DO I BEGIN THE CONVERSATION ABOUT DIVERSITY?
This week superstar CEO Dan Fellows, alongside fellow panellists Jackie Handy (Managing Director, Runway Global Limited) and Emma Freivogel (Founder, Radical Recruit), joined forces to talk all things diversity at APSCo Media, Marketing & Sales Sector Webinar: How to Maximise Your Candidate Talent Pool and....
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June 10, 2022
WHAT WE'RE RETHINKING AFTER 'REWRITING THE FUTURE OF WORK WITH ADAM GRANT'
At Get-Optimal, we’re long-term fans of trailblazer Adam Grant. Thought-leader, an organisational psychologist, recognised as one of the world’s ten most influential management thinkers and Fortune’s 40 under 40, top professor at...
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June 6, 2022
HOW AND WHY SHOULD YOU MAKE YOUR WORKPLACE SUSTAINABLE?
Currently, 89% of all the Earth’s animals live in the sea. June 8th marks World Oceans Day, celebrating the ocean and our connection to the sea. But even though the oceans are large, they are being damaged by how we live our lifestyles....
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May 27, 2022
HOW TO CREATE DIVERSE JOB ADS FOR LGBTQI+ EMPLOYEES
As the rainbow flags roll out for the gays and the packaging goes pink, purple, green, blue or grey (?) once again, June 1st welcomes the start of Pride month - the UK’s biggest celebration of equality and diversity for all parts of the LGBTQI+ community...
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May 20, 2022
INAUGURAL UK BLACK BUSINESS ENTREPRENEURS CONFERENCE TO TAKE PLACE ON JULY 14 – AND YOU'RE INVITED.
The event is being run in partnership with the Black Business Association (BBA) and diversity organisation MSDUK.
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May 13, 2022
ARE YOUR JOB ADS DETERRING WOMEN FROM APPLYING?
Wondering why it’s mostly men that are applying for your organisation’s job openings? Look at the language in your Ads.
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May 6, 2022
HOW TO SUPPORT MENTAL HEALTH AT WORK
Five tips for employers and managers this Mental Health Awareness Week
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April 22, 2022
MEET MAKALA GREENS, BRITAIN'S FIRST BLACK AND FEMALE CHARTERED FINANCIAL PLANNER
The financial professional and author of The Money Edit spoke to Get-Optimal about what it feels like to be a black woman in finance as well as sharing her tips on how to make better financial choices.
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April 8, 2022
HOW TO CRAFT A WINNING JOB AD TO SUPPORT YOUR Q2 RECRUITMENT EFFORTS
Are you missing out on talent because of your Job Ads?
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April 8, 2022
FIVE TAX TIPS TIPS TO SURVIVE THE FREELANCE HUSTLE
As a result of the pandemic, lots of people have taken up side hustles to make extra streams of income. But this has tax implications that not everyone knows about.
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April 1, 2022
THE BEST PLACE TO START YOUR DE&I JOURNEY? AT THE BEGINNING.
Achieving true DE&I starts with a Job Ad.
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March 25, 2022
ARE YOU HAVING TROUBLE HIRING? IT'S TIME TO OVERHAUL YOUR RECRUITMENT PROCESS, AND THAT INCLUDES YOUR JOB ADS.
Struggling to convert job seekers (traffic) into applicants? Take a look at the Job Ad itself and stop blaming the lack of available candidates!
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March 18, 2022
WHY IT'S TIME TO REMOVE THE 'YEARS OF EXPERIENCE' REQUIREMENTS FROM YOUR JOB ADS
Finding the right candidate for the job starts with a Job Ad that’s created and written with inclusivity in mind.
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March 11, 2022
BREAKING THE BIAS IN JOB ADS
Are you building bias into your Job Ads without even knowing it? While writing an inclusive Job Ad may seem straightforward, unconscious bias through phrasing, structure and content can significantly limit the pool of talented applicants.
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March 2, 2022
YOUR ULTIMATE GUIDE TO FLEXIBLE WORKING
How are you talking about flexible working in your Job Adverts? If you don’t mention that flexible working is an option then you’re missing out on a huge cohort of candidates. Indeed.com – the leading search engine for jobs –reported that 72% of job searches include terms like flexible working. Only 19% of Job Ads optimised by Get-Optimal in 2021 included this terminology (which is also a very rich SEO term).
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February 25, 2022
RECRUITMENT FAILS: DON'T END UP ON BORED PANDA'S LIST OF DIRE JOB ADS.
Are these the worst Job Ads to have hit our computer screens in 2022?
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February 18, 2022
ARE YOU LOOKING TO HIRE NEW EMPLOYEES? PLEASE DITCH JARGON IN JOB ADS.
It’s time to say goodbye to bizarre job descriptions.
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February 11, 2022
SHOULD YOU BE TRANSPARENT ABOUT EMPLOYEE PAY?
It may be a candidate’s market, but plenty of employers are still not transparent about salaries despite the fact that a policy of pay transparency could enhance recruiting efforts.
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February 4, 2022
WORDS HAVE POWER. WITH POWER COMES GREAT RESPONSIBILITY
The choice of language used in Job Ads could dissuade the best candidates from even applying
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November 5, 2021
ONE IN FIVE HR LEADERS ARE NOT TRAINED IN DE&I
Companies are making plenty of promises about greater diversity, but there’s still a long, long way to go
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January 25, 2022
THE SIX KEY ELEMENTS OF THE NEW OPTIMAL SaaS PLATFORM
Drum roll, please. Get-Optimal has gone live with our software-as-a-service (SaaS) platform! Read on to discover more about the six key elements that help automate and optimise your Job Ads for diversity, inclusion, and SEO using Artificial Intelligence and Machine Learning.
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January 28, 2022
UK WORKERS REVEAL WHAT THEY WANT IN A NEW JOB – AND IT'S NOT ALL ABOUT MONEY
The past couple of years have forever changed the way we view and approach work, but one thing remains true: businesses that want to attract and retain top talent need to understand their future workforce's priorities
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January 18, 2022
CAREER ADVICE FROM ALL WALKS OF LIFE TO INSPIRE YOU IN 2022
Here’s how to coach yourself to success
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December 9, 2021
MAKING RECRUITMENT GREAT
Looking to grow your business and hire? Writing engaging, optimised, and bias reduced Job Ads. Optimising Job Ads that sit at the start of the Talent Attraction process can be your first step to attracting quality and inclusive talent and to help solve staff retention.
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November 24, 2021
REVEALED: 60 PERCENT OF WORKING PARENTS WOULD SWITCH JOBS FOR BETTER PARENTAL LEAVE
One in seven working parents and expectant parents have already left a job due to poor maternity/paternity leave and it’s not just parental leave that matters to your future employees
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December 15, 2021
FIVE PRIORITIES FOR RECRUITERS IN 2022
The start of a new year brings new hiring goals, a new recruitment marketing budget, and a fresh look at the ways we aspire to move our talent acquisition strategies forward. To help you shape your focus, we're sharing five recruitment priorities for 2022
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December 3, 2021
YOUR ULTIMATE GUIDE TO REMOTE WORKING
Whether you're new to remote work or want to learn how to build a remote team, here is your Optimal guide to working remotely
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November 25, 2021
YOU'RE INVITED TO THE OFFICIAL LAUNCH OF THE RACE EQUALITY CODE
The long-awaited official launch of the RACE Equality Code, which is free to attend, is set to feature a stellar speaker line up – and you're invited!
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November 12, 2021
DE&I BEGINS WITH YOUR JOB ADS - THE START OF THE CANDIDATE ATTRACTION JOURNEY
Having an inclusive workplace starts with attracting a diverse pool of candidates. The unconscious biases embedded in Job Ads are no one’s fault unless we become aware of them and don’t make a change.
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November 10, 2021
WHAT IS IMPOSTER SYNDROME AND HOW CAN YOU OVERCOME IT?
You’ll likely have heard the phrase imposter syndrome but do you know what it really means? And more to the point, if you’re suffering from imposter syndrome, how can you overcome it?
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October 29, 2021
GET-OPTIMAL SAAS PLATFORM IS LIVE – AUTOMATED AND DEPLOYED
Get-Optimal has gone live with the software-as-a-service (SaaS) platform! Read on to discover more and see how you can automate and optimise your Job Ads for DE&I and SEO
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October 25, 2021
WORKING AND COLLABORATING WITH GET-OPTIMAL IS ABOUT TAKING CONTROL, NOT GIVING UP CONTROL. MAKE THE CHANGE, AND MAKE THE CHANGE TODAY
We all have a responsibility to promote diversity in the workplace. Starting at the beginning of the recruitment process – the Job Ad – diversity, equality and inclusion (DE&I) should be front of mind. Working and collaborating with Get-Optimal is about taking control, not giving up control. Make the change, and make the change today
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November 3, 2021
BLACK-OWNED BUSINESSES FACE HURDLES EVEN IN THE WAKE OF THE BLM MOVEMENT, NEW REPORT FINDS
Failure to tackle deep-rooted race inequality will exacerbate divisions within British society and the economy, a new report has warned today
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October 24, 2021
ARE YOU READY FOR THE RECRUITING SEASON?
Struggling to attract diverse talent? Take a look at the first point of contact that applicants have with your organisation: Your Job Ad. If you want to convince someone to work for you, you must make an attractive argument from the off-set
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October 24, 2021
WANT TO CREATE MORE INCLUSIVE JOB DESCRIPTIONS? TALK TO US. WE’RE LISTENING
Having an inclusive workplace starts with writing inclusive job descriptions to attract a diverse pool of candidates. Even if you’ve nailed removing gender bias, there’s always room to improve when it comes to eliminating racial, age, and disability bias
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October 25, 2021
WHY YOU NEED TO WORK WITH GET-OPTIMAL AND WRITE JOB ADS WITH DIVERSITY AND INCLUSION
We all have a responsibility to promote diversity in the workplace. Starting at the beginning of the recruitment process – the Job Ad – diversity, equality, and inclusion (DE&I) should be front of mind. Working and collaborating with Get-Optimal is about taking control, not giving up control. Make the change, and make the change today
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October 24, 2021
FORTY- TWO PERCENT OF WOMEN SAY THEY HAVE CONSISTENTLY FELT BURNED OUT AT WORK IN 2021
A year and a half into the Covid-19 pandemic, corporate women are even more burned out than they were last year —and increasingly more so than men. Overwhelmed at work? Here are 10 tips on how to beat stress from saying ‘no’ to understanding what triggers your stress
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October 24, 2021
WHAT IS BLACK HISTORY MONTH AND WHY DOES IT MATTER?
October marks Black History Month in the UK. The event was officially recognised by the US government in 1976, and first celebrated in the UK in 1987. Here's everything you need to know about the annual observance and how to celebrate this year
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October 24, 2021
WITH JOB VACANCIES AT RECORD HIGHS, IT’S MORE IMPORTANT THAN EVER TO MAKE SURE YOUR JOB ADS ARE ATTRACTIVE TO CANDIDATES
The number of job vacancies in the UK has hit a record high. While that’s great for job seekers, if you’re an employer it means that attracting new talent has never been harder. Simply posting an archaic Ad on a job board is not going to cut it. You’re going to have to work a lot harder to stand out from the crowd
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October 24, 2021
IN CONVERSATION WITH RACHEL GNAGNIKO, DE&I SPECIALIST AND FOUNDER OF AMIOKAA
If diversity, equity, and inclusion (DE&I) is not yet a priority for your company, hopefully, it’s on your roadmap – because it matters to your employees and your business. We spoke to DE&I specialist Rachel Gnagniko who revealed the ways in which we can all make a DE&I difference
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October 24, 2021
RECRUITMENT FAILS: DON’T DO AN AFC FYLDE
Widespread public anger over a recent Job Ad posted by AFC Fylde that stated don't apply if you “have to pick up the kids” shows how a poorly written Job Ad riddled with bias and discrimination can damage your business and brand. Make no mistake: If you’re careless with your Job Ads, you will be found out…
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October 24, 2021
WHEN IT COMES TO JOB ADS, JUST LOOKING AT GENDER IS THE WRONG APPROACH
Are you ready for the recruiting season? It’s not enough to remove gendered language from your Job Ads. If you really want a diverse and inclusive workforce, you also need to remove racism, ageism, elitism, disability bias, and more from your job descriptions and posts
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October 24, 2021
LESS TALK, MORE WALK: DE&I EFFORTS IN THE WORKPLACE ARE IMPROVING BUT THERE’S STILL A WAY TO GO
Committing to DE&I? You’re not alone. Companies up and down the country and all across the world are ramping up their DE&I efforts, but there’s still plenty of work to be done. Increasing DE&I within the workplace is not only good for society, it is also good for business so we need to take real action without delay
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October 24, 2021
COMPANIES NEED MORE DIVERSE JOB ADS IF THEY WANT TO FILL THEIR VACANCIES
With a booming jobs market, the power balance has shifted in favour of job seekers. The result? Businesses need to work harder than ever to attract new talent and attracting new talent begins with a diverse Job Ad. A well-written, highly-optimised Job Ad, with bias reduced, will inform, educate, enlighten and inspire suitable candidates to press that 'apply now button
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October 24, 2021
WHY YOU NEED TO MEASURE INCLUSION ANALYTICS
Hands up if you are familiar with the saying: “You can’t manage what you can’t measure.” That’s all of us then and for good reason. The companies that measure inclusion analytics are the ones that move the needle. If you’re not measuring inclusion in the workplace, then now is the time to start
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October 24, 2021
GOOGLE FOR JOBS CHANGES GUIDELINES AROUND POSTING JOB ADS
Google For Jobs has introduced new guidelines for job postings in a bid to put an end to appalling Job Ads. It’s something we have been banging the drum about for years here at Get-Optimal HQ: Badly written job ads are not a luxury you can afford. Need some specialist help? Keep reading
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October 24, 2021
THE JOURNEY OF YOUR JOB AD - YOUR MOST VALUABLE ASSET
Ever wondered what exactly happens when you upload your Job Ad(s) to the Get-Optimal dashboard? Wonder no more as in this week’s blog we reveal what happens in the three hours it takes for your Job Ad to be returned to you, fully-optimised
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October 24, 2021
PRIDE MONTH: AN IMPORTANT OPPORTUNITY TO REFLECT ON WORKPLACE INCLUSION
With Pride Month in full swing, we share five ways that companies and organisations can ensure support for the LGBTQ+ community all-year-round – not just in June
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October 25, 2021
WHY DID ERVIN JOIN GET-OPTIMAL?
Get-Optimal has named Ervin Talic as its new sales director. Here the Bosnian-born martial arts enthusiast reveals that the ability to make a difference was one of the reasons why he joined the UK-based global technology company and diversity and inclusion provider, whose core product is job ad optimisation
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October 25, 2021
INTRODUCING THE GET-OPTIMAL SCORING TOOL: HOW WOULD YOUR JOB AD PERFORM?
We’re on a mission to put an end to the poorly written job advert through our Get-Optimal scoring tool and Job Ad report. A properly thought through advert has the ability to attract more candidates to your vacancy and increase the number of relevant applications
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October 25, 2021
THE EIGHT ESSENTIAL ELEMENTS YOUR JOB ADS NEED TO INCLUDE
Attracting top talent is a lot harder than you’d think. If you want to attract quality candidates in numbers, then you need to ensure your job ads are optimised so as to be as effective as possible
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October 25, 2021
HOW HIDDEN AND CONSCIOUS BIAS CAN STOP YOU HIRING AND RETAINING THE BEST EMPLOYEES
Wondering why mostly men or mostly women are applying for your company’s vacant positions? Or why no folks from diverse or accessible backgrounds aren’t applying for your roles? Look at the language in your job advert listings
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October 25, 2021
WRITING A HIGH PERFORMING JOB AD IS HARDER THAN YOU THINK
Writing an effective and fully optimised Job Ad is the first step to a successful recruitment advertising campaign. Learn how to optimise your Job Ad to capture the attention of the best candidates and convince them to apply
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October 26, 2021
BREAKING DOWN BARRIERS AND BIAS WAS THE KEY THEME OF SEASON TWO, EPISODE EIGHT OF INSIDE YOUR BRAND (IYB)
Understanding your own unconscious and conscious biases as a leader, and choosing to do something about it, is one of the ways in which you can ensure the success of your organisation’s inclusion agenda. That was the message from Dan Roberston, director at Vercida Consulting, during season two, episode eight of Inside your Brand
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October 29, 2021
IYB SEASON TWO, EP 20 RECAP: DE&I EXPERT, TORIN ELLIS, JOINED HOST DAN FOR THE FINALE
And it’s a wrap. After 20 episodes, season two of Inside Your Brand by Get-Optimal.com has come to a close. In the final episode the show’s host, Daniel Fellows, was joined by global DE&I strategist Torin Ellis to run through the series’ key talking points
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October 26, 2021
EPISODE 19, SEASON TWO OF INSIDE YOUR BRAND WAS ALL ABOUT THE IMPORTANCE OF SEO
The internet is a powerful tool for candidates searching for jobs. Today the vast majority of job hunters turn to Google to search for their next role. This means it is critical for companies and organisations to ensure that their Job Ads rank highly on Google, Yahoo!, and all the other Internet search engines out there. In episode 19 of Inside your Brand, host Dan Fellows and guest Ola King discussed why your Job Ads absolutely need SEO
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October 26, 2021
INSIDE YOUR BRAND: KEY TAKEAWAYS FROM THE FIRST EPISODE OF SEASON TWO
We all know that diversity and inclusion drive business revenue and profits. With this in mind the question is not why, but how do companies successfully hire and retain a diverse talent pool? Torin Ellis has some ideas on improving diversity in the workplace
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October 26, 2021
HOW CLASS STILL INFLUENCES CAREER ENTRY IS THE KEY THEME OF EPISODE TWO, SEASON TWO, OF INSIDE YOUR BRAND
For those from lower socioeconomic backgrounds, the path into further education or certain careers is more of a hurdle race than a straight sprint. In episode two, season two of Inside your Brand, Ashlie Collins – director of global accounts at Forage – highlights the case for investing in diverse talent
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October 26, 2021
LATEST EPISODE OF INSIDE YOUR BRAND WAS THE MOST HARD-HITTING YET
HR expert, Shereen Daniels, talks about how businesses can support black employees and shares her own experiences as a black woman in the workplace with Inside your Brand’s host, Daniel Fellows
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October 26, 2021
INSIDE YOUR BRAND SEASON TWO, EPISODE FOUR RECAP
What underpins all of Sowash’s projects, however, is a drive for disability equality. Sowash talked honestly about her own hidden disabilities – “I’ve lived with mental illness for the past 20 years and have probably been really stable the last 10-12 years” – and how companies need to “build for the whole, not the few.”
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October 26, 2021
USING AI TO ELIMINATE BIAS FROM HIRING WAS THE KEY THEME OF IYB'S LATEST EPISODE
AI and machine learning can help close the diversity gap, so as long as it is not susceptible to human bias. This was the message of AI specialist, Eric Topham, during episode five of season two of Inside your Brand with Get-Optimal
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October 26, 2021
RECRUITING FOR POSITIVE CHANGE WAS THE BIG TALKING POINT IN SEASON TWO, EPISODE SEVEN OF IYB
Diversity, Equality and Inclusion (DE&I) has never been more important and, indeed, valuable for business success yet too many companies are putting their DE&I efforts on hold during the coronavirus crisis which is a mistake. That was the message from Ann Swain – founder and Global CEO of APSCo – in season two, episode seven of Inside your Brand with Get-Optimal
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October 26, 2021
IN EPISODE NINE OF IYB, JANE HATTON SPOKE ABOUT BREAKING THE STIGMA OF DISABILITY IN THE WORKPLACE
Despite advances in gender and racial equality, are enough businesses making their workplaces more inclusive for people with disabilities? Jane Hatton, founder, and CEO at Evenbreak, spoke to IYB’s host, Daniel Fellows, about the need to transform approaches to disability during episode nine, season two
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October 26, 2021
EPISODE 10 OF IYB WAS ALL ABOUT HOW AN EXPAT EXPERIENCE CAN CONTRIBUTE TO DE&I IN THE WORKPLACE
Host, Daniel Fellows, was joined by Sanja Licina for season two, episode 10 of Inside your Brand.’ Currently, president of Questionpro.com’s workforce experience division, Sanja has lived in many countries in the course of her life, giving her an international approach, a real understanding of cultural differences, and genuine respect for diversity and promotion of inclusion at work. Read on to hear what Sanja had to say
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October 26, 2021
IN EPISODE 11 OF IYB NADIA EDWARDS DASHTI SPOKE ABOUT THE STRIDES THAT THE FINTECH AND FINANCIAL SERVICES INDUSTRY HAVE MADE IN DE&I
Nadia Edwards Dashti called diversity, equity, and inclusion (DE&I) one of the hottest topics of the last five years during episode 11, season two of Inside your Brand. In the episode, Edwards Dashti said that DE&I is no longer an HR programme but a business strategy because companies are realising that if they embrace DE&I they’ll outperform their competitors
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October 26, 2021
EPISODE 12, SEASON TWO OF IYB FOCUSED ON THE IMPORTANCE OF CREATING A POSITIVE WORKPLACE CULTURE
A positive workplace culture is known to increase employee productivity and engagement, achieve company goals, and drive results. In episode 12, season two of IYB, JobAdder’s CEO, Martin Herbst, shared some pointers on positive workplace culture, and how it can help your business not just survive but thrive
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October 26, 2021
EPISODE 13, SEASON TWO OF IYB TOUCHED ON THE MOST IMPORTANT THING A DE&I ALLY CAN DO: TAKE ACTION
The call for diversity, equity, and inclusion (DE&I) is louder than ever but we are still far from truly inclusive workplaces. If your company or organisation is struggling with its diversity and inclusion strategies, Et Halstead – Chief Commercial Officer at JCW Group – had a message: Just start
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October 26, 2021
EPISODE 14, SEASON TWO OF IYB REVOLVED AROUND HOW BUSINESSES CAN TRULY IMPLEMENT DIVERSITY AND INCLUSION AND NOT JUST TICK A BOX
For too many companies and organisations, diversity and inclusion are little more than a tick-box exercise, and even those doing more than ticking boxes need to try harder. Diverse companies make better companies, so DE&I issues are everyone’s business – so said Amber Brown in episode 14 of season two of IYB
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October 26, 2021
EPISODE 15, SEASON TWO OF IYB TOUCHED ON WHY IT’S IMPORTANT TO PUSH BACK AND HOW TRAVEL MAKES YOU MORE INCLUSIVE
In Episode 15, season two of Inside Your Brand, host Dan Fellows caught up with Solutions Driven’s Chief Diversity Officer Salma El-Wardany who spoke about the company’s recent Diversity Promise & Pledge announcement and shared why international travel is the best DE&I education of them all
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October 26, 2021
THE BEST PLACE TO START YOUR DE&I JOURNEY? AT THE BEGINNING. THAT WAS THE MESSAGE OF CHIKERE IGBOKWE IN EPISODE 16, SEASON TWO OF IYB
Throughout 2020, like many people and organisations, witnessing the growing unrest, Chikere Igbokwe felt compelled to speak out in support of social justice and so Allyship and Inclucive were born. In episode 16, season two of Inside your Brand, Chikere talked about how our raising our voices isn’t enough, though. What’s required is action, not just words
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October 26, 2021
EPISODE 17 SEASON TWO OF IYB SHONE THE SPOTLIGHT ON THE DR KARL GEORGE MBE DEVELOPED RACE CODE, A NEW SCHEME TACKLING BOARDROOM INEQUALITY
In episode 17, Dr Karl George MBE – who runs Birmingham-based the Governance Forum – joined IYB’s host Daniel Fellows to talk about how his new baby, the RACE code, is tackling the woeful lack of racial diversity in the leadership of many organisations
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October 26, 2021
DESPITE THERE BEING NO SHORTAGE OF OBSTACLES, EPISODE 18'S SPECIAL GUEST WAS OPTIMISTIC THAT THE FUTURE FOR DE&I IS BRIGHT
Fifteen months after the murder of George Floyd, Marcus Sawyerr is on a mission to help companies continue their journey to widen and deepen their focus on diversity, equity, and inclusion. In episode 18, season two of Inside your Brand, the founder and CEO of EQ Community praised the businesses making progress and revealed why the future of work is inclusive. Diversity in the workplace is not just a valuable asset: it’s inevitable
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September 9, 2022
GET OPTIMAL PARTNERS WITH COCA COLA EUROPACIFIC PARTNERS TO OPTIMISE THEIR JOB ADS AND REDUCE BIAS AT THE SOURCE
London, September ‘22 – Get-Optimal today announced a 12-month partnership with Coca-Cola Europacific Partners, one of the leading consumer goods companies in the world, making, moving and selling some of the world’s most loved brands – helping 1.75 million customers across 29 countries grow.
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September 7, 2022
GET OPTIMAL PARTNERS WITH THE CO-OPERATIVE BANK TO OPTIMISE THEIR JOB ADS FOR DE&I AND PERFORMANCE
London, September ‘22 – Get-Optimal today announced a 12-month partnership with The Co-operative Bank, the original ethical bank - with commitments to the planet, people, and the communities.
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April 25, 2022
GET-OPTIMAL PARTNERS WITH BURO HAPPOLD TO REDUCE BIAS IN THEIR JOB ADS.
Get-Optimal is proud to announce a new partnership with Buro Happold, a g​​lobal practice of engineers, consultants and advisors.
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April 25, 2022
GET-OPTIMAL ANNOUNCES A NEW PARTNERSHIP WITH STROUD RESOURCING TO REVOLUTIONISE JOB ADS.
Get-Optimal, the global technology company and diversity and inclusion provider, has entered a partnership with Stroud Resourcing to reduce bias in the award-winning healthcare recruitment firm’s Job Ads.
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October 25, 2021
PRESS RELEASE - TORIN ELLIS JOINS GET-OPTIMAL’S ADVISORY BOARD.
Get-Optimal today announced that Torin Ellis – global DE&I strategist, author of RIP The Resume and co-host of the Crazy and The King podcast – has joined the UK- based global technology company and diversity and inclusion provider’s advisory board.
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December 13, 2021
GET-OPTIMAL ANNOUNCES PARTNERSHIP WITH BROOKWOOD RECRUITMENT TO REDUCE BIAS IN THEIR JOB ADVERTS.
Get-Optimal, the global technology company and diversity and inclusion provider, has entered a partnership with Brookwood Recruitment to reduce bias in the specialist recruitment company’s Job Ads.
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March 29, 2022
GET-OPTIMAL SELECTED FOR MICROSOFT FOR STARTUPS TO MAKE JOB ADS MORE INCLUSIVE AND SEARCHABLE.
A program designed to support startups from idea to exit.
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April 25, 2022
GET-OPTIMAL AND SOUCE GROUP INTERNATIONAL ANNOUNCE A NEW PARTNERSHIP TO REVOLUTIONISE THE TRADITIONAL JOB ADVERT.
Get-Optimal today announced a partnership with Source Group International to make the multi-brand recruitment group's Job Ads more inclusive and searchable.
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February 17, 2022
GET-OPTIMAL AND NETWORK MARKETING ANNOUNCE PARTNERSHIP TO SHAPE THE FUTURE OF JOB ADS.
Get-Optimal and Network Marketing join forces to revolutionise the traditional Job Ad.
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February 10, 2022
GET-OPTIMAL ANNOUNCES A PARTNERSHIP WITH CAPITA RESOURCING.
Get-Optimal is proud to announce a new partnership with Capita Resourcing, a leading consulting, transformation, and digital services business.
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November 25, 2021
GET-OPTIMAL.COM AND NICHE IT RECRUITMENT CONSULTANCY GAZELLE GLOBAL ANNOUCE PARTNERSHIP
Get-Optimal is delighted to announce a new partnership with Gazelle Global. Niche IT recruitment consultancy Gazelle Global has partnered with Get-Optimal to make their Job Ads more inclusive and searchable – so as to attract a more diverse talent pool and help build inclusive workplaces
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October 25, 2021
GET-OPTIMAL.COM PARTNERS WITH PANDOLOGIC TO POWER THEIR CUSTOMER’S JOB ADS AND REDUCE BIAS AT THE SOURCE
Get-Optimal today announced a partnership with PandoLogic, a leading provider of intelligent hiring solutions, to make Job Ads more inclusive and searchable
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October 25, 2021
GET-OPTIMAL.COM AND GLOBAL STAFFING PROVIDER AQUENT ANNOUNCE PARTNERSHIP
Get-Optimal today announced a partnership with Aquent, a global staffing provider, to make Job Ads more inclusive and searchable
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October 25, 2021
FOUNDER AND CEO OF GET-OPTIMAL, DANIEL FELLOWS, TO SPEAK AT IHR WEBINAR ON HIRING FOR THE FUTURE AND BUILDING A DIVERSE, INCLUSIVE AND EQUITABLE WORKFORCE
Daniel Fellows, founder, and CEO of London-based Get-Optimal, will be tackling the hottest HR topic – how to achieve true diversity and inclusion at work – in a webinar hosted by In-house Recruitment on Tuesday July 20
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October 25, 2021
PRESS RELEASE - GARY ELDEN OBE JOINS GET-OPTIMAL AS NON-EXECUTIVE CHAIRMAN
Get-Optimal today announced that Gary Elden OBE has joined the UK- based global technology company and diversity and inclusion provider as its non- executive chairman. As the chairman of recruitment consultancy, Amoria, and former chief executive of global recruitment company, SThree, Gary brings over 30 years of experience in the recruitment industry
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October 25, 2021
GET-OPTIMAL PARTNERS WITH JOBADDER TO SPOTLIGHT DE&I AND ACCESSIBILITY IN THE HIRING PROCESS
Get-Optimal, a Job Advert optimisation technology platform, today announced a partnership with leading recruitment CRM JobAdder to power Season 2 of Inside your Brand with Get-Optimal.com
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October 25, 2021
SEASON TWO OF INSIDE YOUR BRAND WITH GET-OPTIMAL.COM ANNOUNCED IN PARTNERSHIP WITH JOBADDER
The second season will consist of 25 weekly episodes and will focus on Diversity, Equality and Inclusion (DE&I) and Accessibility in the 360-degree sourcing, hiring and onboarding process
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October 25, 2021
GET-OPTIMAL + T-DAB BUILDING THE FUTURE OF JOB ADVERT OPTIMISATION TOGETHER
Get-Optimal is a global technology company whose core product is Job Ad optimisation. Our core technology optimises Job Ads using AI and ML for diversity, inclusion and SEO
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October 25, 2021
PRESS RELEASE - MONDAY 29TH MARCH 2021
A global leader in talent acquisition and managed workforce solutions, Guidant Global has announced a partnership with UK technology business, Get-Optimal, to remove gender bias from job adverts
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October 25, 2021
PRESS RELEASE - TUESDAY 16TH MARCH 2021
UK-based global technology company Get-Optimal has secured significant equity investment to accelerate its mission to optimise tens of millions of Job Ads globally for diversity, inclusion and SEO. Get-Optimal now has a post-money valuation of $1.6m.
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July 4, 2022
GET THE OPTIMAL EFFECT #1 - CONTENT
Hello, fellow recruitment movers and shakers! Welcome to the first in a series of blogs from Get-Optimal, that we’re calling Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading...
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July 8, 2022
GET THE OPTIMAL EFFECT #2 - AUTOMATION
Welcome back, friends! How much did you love our first blog? Next is the second in a series of Get-Optimal blogs called Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. So grab your snacks, set your notifications on Slack to silent for five mins - and find out why our Automation is...
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July 18, 2022
GET THE OPTIMAL EFFECT #3 - ENGAGEMENT & READABILITY
Hey hey hey, third time’s a charm! Welcome back (or welcome too) the third in our Get the Optimal Effect series. If you missed our musings on Content and Automation, go catch up! Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we need you to...
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July 26, 2022
GET THE OPTIMAL EFFECT #4 - D&I AND INCLUSIVITY
Blog four! We know you want more! Welcome back (or welcome too) the fourth in our Get the Optimal Effect series. If you missed our musings on Content, Automation or Engagement & Readability, go catch up! Over these six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we’re talking about...
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July 29, 2022
GET THE OPTIMAL EFFECT #5 - EVP : EMPLOYER BRAND PROPOSITION
Blog five! The series is alive and thriving!! By now, we hope we’ve caught your attention. So we’ll assume you’ve read our blogs on Content, Automation, Engagement & Readability and D&I and Inclusivity (and if you need a quick catchup, we won’t tell...
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August 8, 2022
GET THE OPTIMAL EFFECT #6 - SEO: SEARCH ENGINE OPTIMISATION
Welcome back, readers. The most famous of the idioms rings true, all good things must end. So, we present the end of our six-week series, ‘Get the Optimal Effect’. So far, we’ve tackled Content, Automation, Engagement & Readability, D&I and Inclusivity and EVP: Employer brand proposition. This week, it’s....
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August 16, 2022
GET THE OPTIMAL EFFECT - THE ROUND UP
Are you a frustrated HR tech or TA team, spending 30% of your day writing copy, or copying and pasting job ads? Or struggling to attract a diverse range of candidates due, and not sure why? Did you know that the average job description is 6.2 years old and contains...
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