November 12, 2021

DE&I BEGINS WITH YOUR JOB ADS - THE START OF THE CANDIDATE ATTRACTION JOURNEY

Having an inclusive workplace starts with attracting a diverse pool of candidates. The unconscious biases embedded in Job Ads are no one’s fault unless we become aware of them and don’t make a change.

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November 5, 2021

ONE IN FIVE HR LEADERS ARE NOT TRAINED IN DE&I

Companies are making plenty of promises about greater diversity, but there’s still a long, long way to go

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October 29, 2021

GET-OPTIMAL SAAS PLATFORM IS LIVE – AUTOMATED AND DEPLOYED

Get-Optimal has gone live with the software-as-a-service (SaaS) platform! Read on to discover more and see how you can automate and optimise your Job Ads for DE&I and SEO

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November 3, 2021

BLACK-OWNED BUSINESSES FACE HURDLES EVEN IN THE WAKE OF THE BLM MOVEMENT, NEW REPORT FINDS

Failure to tackle deep-rooted race inequality will exacerbate divisions within British society and the economy, a new report has warned today

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November 25, 2021

GET-OPTIMAL.COM AND NICHE IT RECRUITMENT CONSULTANCY GAZELLE GLOBAL ANNOUCE PARTNERSHIP.

Get-Optimal is delighted to announce a new partnership with Gazelle Global. Niche IT recruitment consultancy Gazelle Global has partnered with Get-Optimal to make their Job Ads more inclusive and searchable – so as to attract a more diverse talent pool and help build inclusive workplaces

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November 10, 2021

WHAT IS IMPOSTER SYNDROME AND HOW CAN YOU OVERCOME IT?

You’ll likely have heard the phrase imposter syndrome but do you know what it really means? And more to the point, if you’re suffering from imposter syndrome, how can you overcome it?

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October 29, 2021

IYB SEASON TWO, EP 20 RECAP: DE&I EXPERT, TORIN ELLIS, JOINED HOST DAN FOR THE FINALE

And it’s a wrap. After 20 episodes, season two of Inside Your Brand by Get-Optimal.com has come to a close. In the final episode the show’s host, Daniel Fellows, was joined by global DE&I strategist Torin Ellis to run through the series’ key talking points

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October 24, 2021

FORTY- TWO PERCENT OF WOMEN SAY THEY HAVE CONSISTENTLY FELT BURNED OUT AT WORK IN 2021

A year and a half into the Covid-19 pandemic, corporate women are even more burned out than they were last year —and increasingly more so than men. Overwhelmed at work? Here are 10 tips on how to beat stress from saying ‘no’ to understanding what triggers your stress

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October 25, 2021

GET-OPTIMAL.COM AND GLOBAL STAFFING PROVIDER AQUENT ANNOUNCE PARTNERSHIP

Get-Optimal today announced a partnership with Aquent, a global staffing provider, to make Job Ads more inclusive and searchable

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October 24, 2021

WHAT IS BLACK HISTORY MONTH AND WHY DOES IT MATTER?

October marks Black History Month in the UK. The event was officially recognised by the US government in 1976, and first celebrated in the UK in 1987. Here's everything you need to know about the annual observance and how to celebrate this year

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October 24, 2021

WITH JOB VACANCIES AT RECORD HIGHS, IT’S MORE IMPORTANT THAN EVER TO MAKE SURE YOUR JOB ADS ARE ATTRACTIVE TO CANDIDATES

The number of job vacancies in the UK has hit a record high. While that’s great for job seekers, if you’re an employer it means that attracting new talent has never been harder. Simply posting an archaic Ad on a job board is not going to cut it. You’re going to have to work a lot harder to stand out from the crowd

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October 26, 2021

EPISODE 19, SEASON TWO OF INSIDE YOUR BRAND WAS ALL ABOUT THE IMPORTANCE OF SEO

The internet is a powerful tool for candidates searching for jobs. Today the vast majority of job hunters turn to Google to search for their next role. This means it is critical for companies and organisations to ensure that their Job Ads rank highly on Google, Yahoo!, and all the other Internet search engines out there. In episode 19 of Inside your Brand, host Dan Fellows and guest Ola King discussed why your Job Ads absolutely need SEO

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October 24, 2021

IN CONVERSATION WITH RACHEL GNAGNIKO, DE&I SPECIALIST AND FOUNDER OF AMIOKAA

If diversity, equity, and inclusion (DE&I) is not yet a priority for your company, hopefully, it’s on your roadmap – because it matters to your employees and your business. We spoke to DE&I specialist Rachel Gnagniko who revealed the ways in which we can all make a DE&I difference

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October 26, 2021

DESPITE THERE BEING NO SHORTAGE OF OBSTACLES, EPISODE 18'S SPECIAL GUEST WAS OPTIMISTIC THAT THE FUTURE FOR DE&I IS BRIGHT

Fifteen months after the murder of George Floyd, Marcus Sawyerr is on a mission to help companies continue their journey to widen and deepen their focus on diversity, equity, and inclusion. In episode 18, season two of Inside your Brand, the founder and CEO of EQ Community praised the businesses making progress and revealed why the future of work is inclusive. Diversity in the workplace is not just a valuable asset: it’s inevitable

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October 24, 2021

RECRUITMENT FAILS: DON’T DO AN AFC FYLDE

Widespread public anger over a recent Job Ad posted by AFC Fylde that stated don't apply if you “have to pick up the kids” shows how a poorly written Job Ad riddled with bias and discrimination can damage your business and brand. Make no mistake: If you’re careless with your Job Ads, you will be found out…

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October 26, 2021

EPISODE 17 SEASON TWO OF IYB SHONE THE SPOTLIGHT ON THE DR KARL GEORGE MBE DEVELOPED RACE CODE, A NEW SCHEME TACKLING BOARDROOM INEQUALITY

In episode 17, Dr Karl George MBE – who runs Birmingham-based the Governance Forum – joined IYB’s host Daniel Fellows to talk about how his new baby, the RACE code, is tackling the woeful lack of racial diversity in the leadership of many organisations

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October 24, 2021

ARE YOU READY FOR THE RECRUITING SEASON?

Struggling to attract diverse talent? Take a look at the first point of contact that applicants have with your organisation: Your Job Ad. If you want to convince someone to work for you, you must make an attractive argument from the off-set

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October 26, 2021

THE BEST PLACE TO START YOUR DE&I JOURNEY? AT THE BEGINNING. THAT WAS THE MESSAGE OF CHIKERE IGBOKWE IN EPISODE 16, SEASON TWO OF IYB

Throughout 2020, like many people and organisations, witnessing the growing unrest, Chikere Igbokwe felt compelled to speak out in support of social justice and so Allyship and Inclucive were born. In episode 16, season two of Inside your Brand, Chikere talked about how our raising our voices isn’t enough, though. What’s required is action, not just words

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October 25, 2021

GET-OPTIMAL.COM PARTNERS WITH PANDOLOGIC TO POWER THEIR CUSTOMER’S JOB ADS AND REDUCE BIAS AT THE SOURCE

Get-Optimal today announced a partnership with PandoLogic, a leading provider of intelligent hiring solutions, to make Job Ads more inclusive and searchable

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October 24, 2021

WHEN IT COMES TO JOB ADS, JUST LOOKING AT GENDER IS THE WRONG APPROACH

Are you ready for the recruiting season? It’s not enough to remove gendered language from your Job Ads. If you really want a diverse and inclusive workforce, you also need to remove racism, ageism, elitism, disability bias, and more from your job descriptions and posts

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October 26, 2021

EPISODE 15, SEASON TWO OF IYB TOUCHED ON WHY IT’S IMPORTANT TO PUSH BACK AND HOW TRAVEL MAKES YOU MORE INCLUSIVE

In Episode 15, season two of Inside Your Brand, host Dan Fellows caught up with Solutions Driven’s Chief Diversity Officer Salma El-Wardany who spoke about the company’s recent Diversity Promise & Pledge announcement and shared why international travel is the best DE&I education of them all

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October 24, 2021

LESS TALK, MORE WALK: DE&I EFFORTS IN THE WORKPLACE ARE IMPROVING BUT THERE’S STILL A WAY TO GO

Committing to DE&I? You’re not alone. Companies up and down the country and all across the world are ramping up their DE&I efforts, but there’s still plenty of work to be done. Increasing DE&I within the workplace is not only good for society, it is also good for business so we need to take real action without delay

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October 26, 2021

EPISODE 14, SEASON TWO OF IYB REVOLVED AROUND HOW BUSINESSES CAN TRULY IMPLEMENT DIVERSITY AND INCLUSION AND NOT JUST TICK A BOX

For too many companies and organisations, diversity and inclusion are little more than a tick-box exercise, and even those doing more than ticking boxes need to try harder. Diverse companies make better companies, so DE&I issues are everyone’s business – so said Amber Brown in episode 14 of season two of IYB

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October 24, 2021

COMPANIES NEED MORE DIVERSE JOB ADS IF THEY WANT TO FILL THEIR VACANCIES

With a booming jobs market, the power balance has shifted in favour of job seekers. The result? Businesses need to work harder than ever to attract new talent and attracting new talent begins with a diverse Job Ad. A well-written, highly-optimised Job Ad, with bias reduced, will inform, educate, enlighten and inspire suitable candidates to press that 'apply now button

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October 26, 2021

EPISODE 13, SEASON TWO OF IYB TOUCHED ON THE MOST IMPORTANT THING A DE&I ALLY CAN DO: TAKE ACTION

The call for diversity, equity, and inclusion (DE&I) is louder than ever but we are still far from truly inclusive workplaces. If your company or organisation is struggling with its diversity and inclusion strategies, Et Halstead – Chief Commercial Officer at JCW Group – had a message: Just start

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October 24, 2021

WHY YOU NEED TO MEASURE INCLUSION ANALYTICS

Hands up if you are familiar with the saying: “You can’t manage what you can’t measure.” That’s all of us then and for good reason. The companies that measure inclusion analytics are the ones that move the needle. If you’re not measuring inclusion in the workplace, then now is the time to start

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October 26, 2021

EPISODE 12, SEASON TWO OF IYB FOCUSED ON THE IMPORTANCE OF CREATING A POSITIVE WORKPLACE CULTURE

A positive workplace culture is known to increase employee productivity and engagement, achieve company goals, and drive results. In episode 12, season two of IYB, JobAdder’s CEO, Martin Herbst, shared some pointers on positive workplace culture, and how it can help your business not just survive but thrive

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October 26, 2021

IN EPISODE 11 OF IYB NADIA EDWARDS DASHTI SPOKE ABOUT THE STRIDES THAT THE FINTECH AND FINANCIAL SERVICES INDUSTRY HAVE MADE IN DE&I

Nadia Edwards Dashti called diversity, equity, and inclusion (DE&I) one of the hottest topics of the last five years during episode 11, season two of Inside your Brand. In the episode, Edwards Dashti said that DE&I is no longer an HR programme but a business strategy because companies are realising that if they embrace DE&I they’ll outperform their competitors

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October 24, 2021

GOOGLE FOR JOBS CHANGES GUIDELINES AROUND POSTING JOB ADS

Google For Jobs has introduced new guidelines for job postings in a bid to put an end to appalling Job Ads. It’s something we have been banging the drum about for years here at Get-Optimal HQ: Badly written job ads are not a luxury you can afford. Need some specialist help? Keep reading

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October 25, 2021

FOUNDER AND CEO OF GET-OPTIMAL, DANIEL FELLOWS, TO SPEAK AT IHR WEBINAR ON HIRING FOR THE FUTURE AND BUILDING A DIVERSE, INCLUSIVE AND EQUITABLE WORKFORCE

Daniel Fellows, founder, and CEO of London-based Get-Optimal, will be tackling the hottest HR topic – how to achieve true diversity and inclusion at work – in a webinar hosted by In-house Recruitment on Tuesday July 20

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October 26, 2021

EPISODE 10 OF IYB WAS ALL ABOUT HOW AN EXPAT EXPERIENCE CAN CONTRIBUTE TO DE&I IN THE WORKPLACE

Host, Daniel Fellows, was joined by Sanja Licina for season two, episode 10 of Inside your Brand.’ Currently, president of Questionpro.com’s workforce experience division, Sanja has lived in many countries in the course of her life, giving her an international approach, a real understanding of cultural differences, and genuine respect for diversity and promotion of inclusion at work. Read on to hear what Sanja had to say

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October 26, 2021

IN EPISODE NINE OF IYB, JANE HATTON SPOKE ABOUT BREAKING THE STIGMA OF DISABILITY IN THE WORKPLACE

Despite advances in gender and racial equality, are enough businesses making their workplaces more inclusive for people with disabilities? Jane Hatton, founder, and CEO at Evenbreak, spoke to IYB’s host, Daniel Fellows, about the need to transform approaches to disability during episode nine, season two

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October 25, 2021

PRESS RELEASE - GARY ELDEN OBE JOINS GET-OPTIMAL AS NON-EXECUTIVE CHAIRMAN

Get-Optimal today announced that Gary Elden OBE has joined the UK- based global technology company and diversity and inclusion provider as its non- executive chairman. As the chairman of recruitment consultancy, Amoria, and former chief executive of global recruitment company, SThree, Gary brings over 30 years of experience in the recruitment industry

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October 26, 2021

BREAKING DOWN BARRIERS AND BIAS WAS THE KEY THEME OF SEASON TWO, EPISODE EIGHT OF INSIDE YOUR BRAND (IYB)

Understanding your own unconscious and conscious biases as a leader, and choosing to do something about it, is one of the ways in which you can ensure the success of your organisation’s inclusion agenda. That was the message from Dan Roberston, director at Vercida Consulting, during season two, episode eight of Inside your Brand

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October 25, 2021

PRESS RELEASE - TORIN ELLIS JOINS GET-OPTIMAL’S ADVISORY BOARD

Get-Optimal today announced that Torin Ellis – global DE&I strategist, author of RIP The Resume and co-host of the Crazy and The King podcast – has joined the UK- based global technology company and diversity and inclusion provider’s advisory board

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October 26, 2021

RECRUITING FOR POSITIVE CHANGE WAS THE BIG TALKING POINT IN SEASON TWO, EPISODE SEVEN OF IYB

Diversity, Equality and Inclusion (DE&I) has never been more important and, indeed, valuable for business success yet too many companies are putting their DE&I efforts on hold during the coronavirus crisis which is a mistake. That was the message from Ann Swain – founder and Global CEO of APSCo – in season two, episode seven of Inside your Brand with Get-Optimal

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October 24, 2021

PRIDE MONTH: AN IMPORTANT OPPORTUNITY TO REFLECT ON WORKPLACE INCLUSION

With Pride Month in full swing, we share five ways that companies and organisations can ensure support for the LGBTQ+ community all-year-round – not just in June

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October 24, 2021

WANT TO CREATE MORE INCLUSIVE JOB DESCRIPTIONS? TALK TO US. WE’RE LISTENING

Having an inclusive workplace starts with writing inclusive job descriptions to attract a diverse pool of candidates. Even if you’ve nailed removing gender bias, there’s always room to improve when it comes to eliminating racial, age, and disability bias

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October 25, 2021

WHY DID ERVIN JOIN GET-OPTIMAL?

Get-Optimal has named Ervin Talic as its new sales director. Here the Bosnian-born martial arts enthusiast reveals that the ability to make a difference was one of the reasons why he joined the UK-based global technology company and diversity and inclusion provider, whose core product is job ad optimisation

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October 26, 2021

USING AI TO ELIMINATE BIAS FROM HIRING WAS THE KEY THEME OF IYB'S LATEST EPISODE

AI and machine learning can help close the diversity gap, so as long as it is not susceptible to human bias. This was the message of AI specialist, Eric Topham, during episode five of season two of Inside your Brand with Get-Optimal

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October 25, 2021

INTRODUCING THE GET-OPTIMAL SCORING TOOL: HOW WOULD YOUR JOB AD PERFORM?

We’re on a mission to put an end to the poorly written job advert through our Get-Optimal scoring tool and Job Ad report. A properly thought through advert has the ability to attract more candidates to your vacancy and increase the number of relevant applications

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October 26, 2021

INSIDE YOUR BRAND SEASON TWO, EPISODE FOUR RECAP

What underpins all of Sowash’s projects, however, is a drive for disability equality. Sowash talked honestly about her own hidden disabilities – “I’ve lived with mental illness for the past 20 years and have probably been really stable the last 10-12 years” – and how companies need to “build for the whole, not the few.”

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October 25, 2021

WHY YOU NEED TO WORK WITH GET-OPTIMAL AND WRITE JOB ADS WITH DIVERSITY AND INCLUSION

We all have a responsibility to promote diversity in the workplace. Starting at the beginning of the recruitment process – the Job Ad – diversity, equality, and inclusion (DE&I) should be front of mind. Working and collaborating with Get-Optimal is about taking control, not giving up control. Make the change, and make the change today

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October 26, 2021

LATEST EPISODE OF INSIDE YOUR BRAND WAS THE MOST HARD-HITTING YET

HR expert, Shereen Daniels, talks about how businesses can support black employees and shares her own experiences as a black woman in the workplace with Inside your Brand’s host, Daniel Fellows

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October 25, 2021

WORKING AND COLLABORATING WITH GET-OPTIMAL IS ABOUT TAKING CONTROL, NOT GIVING UP CONTROL. MAKE THE CHANGE, AND MAKE THE CHANGE TODAY

We all have a responsibility to promote diversity in the workplace. Starting at the beginning of the recruitment process – the Job Ad – diversity, equality and inclusion (DE&I) should be front of mind. Working and collaborating with Get-Optimal is about taking control, not giving up control. Make the change, and make the change today

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October 26, 2021

HOW CLASS STILL INFLUENCES CAREER ENTRY IS THE KEY THEME OF EPISODE TWO, SEASON TWO, OF INSIDE YOUR BRAND

For those from lower socioeconomic backgrounds, the path into further education or certain careers is more of a hurdle race than a straight sprint. In episode two, season two of Inside your Brand, Ashlie Collins – director of global accounts at Forage – highlights the case for investing in diverse talent

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October 25, 2021

THE EIGHT ESSENTIAL ELEMENTS YOUR JOB ADS NEED TO INCLUDE

Attracting top talent is a lot harder than you’d think. If you want to attract quality candidates in numbers, then you need to ensure your job ads are optimised so as to be as effective as possible

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October 26, 2021

INSIDE YOUR BRAND: KEY TAKEAWAYS FROM THE FIRST EPISODE OF SEASON TWO

We all know that diversity and inclusion drive business revenue and profits. With this in mind the question is not why, but how do companies successfully hire and retain a diverse talent pool? Torin Ellis has some ideas on improving diversity in the workplace

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October 25, 2021

HOW HIDDEN AND CONSCIOUS BIAS CAN STOP YOU HIRING AND RETAINING THE BEST EMPLOYEES

Wondering why mostly men or mostly women are applying for your company’s vacant positions? Or why no folks from diverse or accessible backgrounds aren’t applying for your roles? Look at the language in your job advert listings

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October 25, 2021

GET-OPTIMAL PARTNERS WITH JOBADDER TO SPOTLIGHT DE&I AND ACCESSIBILITY IN THE HIRING PROCESS

Get-Optimal, a Job Advert optimisation technology platform, today announced a partnership with leading recruitment CRM JobAdder to power Season 2 of Inside your Brand with Get-Optimal.com

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October 25, 2021

SEASON TWO OF INSIDE YOUR BRAND WITH GET-OPTIMAL.COM ANNOUNCED IN PARTNERSHIP WITH JOBADDER

The second season will consist of 25 weekly episodes and will focus on Diversity, Equality and Inclusion (DE&I) and Accessibility in the 360-degree sourcing, hiring and onboarding process

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October 25, 2021

WRITING A HIGH PERFORMING JOB AD IS HARDER THAN YOU THINK

Writing an effective and fully optimised Job Ad is the first step to a successful recruitment advertising campaign. Learn how to optimise your Job Ad to capture the attention of the best candidates and convince them to apply

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October 25, 2021

GET-OPTIMAL + T-DAB BUILDING THE FUTURE OF JOB ADVERT OPTIMISATION TOGETHER

Get-Optimal is a global technology company whose core product is Job Ad optimisation. Our core technology optimises Job Ads using AI and ML for diversity, inclusion and SEO

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October 25, 2021

PRESS RELEASE - MONDAY 29TH MARCH 2021

A global leader in talent acquisition and managed workforce solutions, Guidant Global has announced a partnership with UK technology business, Get-Optimal, to remove gender bias from job adverts

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October 25, 2021

PRESS RELEASE - TUESDAY 16TH MARCH 2021

UK-based global technology company Get-Optimal has secured significant equity investment to accelerate its mission to optimise tens of millions of Job Ads globally for diversity, inclusion and SEO. Get-Optimal now has a post-money valuation of $1.6m.

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October 24, 2021

THE JOURNEY OF YOUR JOB AD - YOUR MOST VALUABLE ASSET

Ever wondered what exactly happens when you upload your Job Ad(s) to the Get-Optimal dashboard? Wonder no more as in this week’s blog we reveal what happens in the three hours it takes for your Job Ad to be returned to you, fully-optimised

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