DE&I BEGINS WITH YOUR JOB ADS - THE START OF THE CANDIDATE ATTRACTION JOURNEY

November 12, 2021
Having an inclusive workplace starts with attracting a diverse pool of candidates. The unconscious biases embedded in Job Ads are no one’s fault unless we become aware of them and don’t make a change.

A new survey by recruitment firm DMCG Global has revealed that employees now value a diverse and inclusive work environment more than ever.

Over half (55 per cent) of the 133 creative and marketing professionals polled across the UK, Europe, and USA for DMCG's 2021 Diversity, Equity & Inclusion at Work candidate survey said they would consider looking for a new job if their organisation could not commit to DE&I.

Elsewhere 77 per cent of respondents agreed that employer-based DE&I initiatives have a positive impact on the workplace. And almost half (45 per cent) of participants confirmed that a lack of DE&I commitment would deter them from working or even applying for a position within a company.

Louise Matthews, diversity, equity, and inclusion consultant at DMCG Global, said: "The impact that diversity, equity, and inclusion has on an organisation's ability to recruit talent is highly apparent through the survey.

"Candidates know that DE&I contributes to a more productive, safe, and satisfying workplace, so they're assessing a company's commitment to it. This, in turn, affects the uptake for new recruits at early stages."

So how can companies show their commitment to DE&I? After all, having a diverse and inclusive workplace is not only the right thing to do morally, but, as the DMCG Global survey makes clear, it's good for attracting and retaining talent.

The first step to delivering on DE&I lies in your Job Listings. Promoting diversity in the workplace starts at the very beginning – by pledging to make your Job Ads unbiased and inclusive.

Recent studies have revealed that specific language used in job descriptions can dissuade certain groups of people from even applying, resulting in a company culture that lacks diversity and inclusiveness.

By creating Job Ads that attract a large talent pool of qualified individuals, you will reap the rewards of a more diverse and inclusive workplace.

The problem? Crafting a well-written, highly-optimised Job Ad, with bias reduced, that will inform, educate, enlighten and inspire suitable candidates to hit 'apply' is more challenging than you think.

The chances are that your business, like almost every other, doesn't have the required internal capability and experience to write a Job Ad with DE&I in mind.

And why should you? HR and TA folk aren't copywriters, content editors, DE&I specialists, and Job Ad optimisers. That's our job and our automated SaaS technologies role.

If you're struggling to make the change, talk to us. It takes an intentional focus to unbiased those recruitment processes, and we can help.


Daniel Fellows
CEO
Get-Optimal.com