Terms & Conditions

Terms of website use
Each time you access or use Optimal Content Ltd online and/or mobile services and websites, and any software provided by or on behalf of Optimal Content Ltd on or in connection with such services or websites (collectively, the “Site”), including, but not limited to any other service, (a) you represent that you have read and understand the Cookies Policy and Privacy Policy; and (b) you are agreeing to the terms and conditions of these Terms of Service (the “Agreement”) then in effect with the following entity or entities:

These terms of use (together with the documents referred to in it) tell you the terms of use on which you may make use of our websites www.get-optimal.com (our site), whether as a guest or a registered user. Use of our site includes accessing, browsing, or registering to use our site.

Please read these terms of use carefully before you start to use our site, as these will apply to your use of our site. We recommend that you print a copy of this for future reference.

By using our site, you confirm that you accept these terms and that you agree to comply with them and that these terms as modified from time to time form the basis of a contract between you and us.

If you do not agree to these terms of use, you must not use our site.

Other applicable terms
These terms of use refer to and are deemed to incorporate the following additional terms, which also apply to your use of our site:

Our Privacy Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.

Our Acceptable Use Policy, which sets out the permitted uses and prohibited uses of our site. When using our site, you must comply with this Acceptable Use Policy.

Our Cookie Policy, which sets out information about the cookies on our site.

Information about us
Optimal Content is a site operated by Optimal Content Limited (We/us). We are a limited company registered in England and Wales under company number 11445836 and have our registered office at 317 Horn Lane, London, W3 0BU.

Changes to these terms
We may revise these terms of use at any time by amending this page.

Please check this page from time to time to take notice of any changes we made, as they are binding on you.

Changes to our site
We may update our site from time to time, and may change the content at any time. However, please note that any of the content on our site may be out of date at any given time, and we are under no obligation to update it. We do not guarantee that our site, or any content on it, will be free from errors or omissions.

How our site works
The Site is made available for use only by individuals, businesses or organisations searching for ways to create, optimise and improve performance of job content and online recruitment advertising, on their behalf or other’s behalf, including but not limited to agencies purchasing for multiple parties (“clients”), and by individuals and/or organisations. You acknowledge and agree that your license to use the Site is automatically revoked upon your attempt to use the Site for any other purpose. If you are accessing or using the Site in your capacity as an individuals, businesses or organisations, you are agreeing to this Agreement on behalf of yourself and such Employer, business or organisation, as applicable, and you represent and warrant that you have the authority to bind such Employer Employer, business or organisation as applicable, to this Agreement.

The industry first Optimal Content Ltd formula analyses the key data points of your job adverts and optimises your job adverts to succeed on Google for Jobs, Adzuna, Facebook, Indeed, LinkedIn, ZipRecruiter and other leading search engines and job boards.

Optimal Content Ltd will not guarantee the advertised 30% improvement in advert performance due to multiple factors out of the control of Optimal Content Ltd. Optimising your job adverts is only one step towards ensuring your online job advert presence is performing at the levels you need to meet your sourcing and hiring targets. You will also need to ensure you’re budgeting at the right levels, using the most searched for job titles alongside having an engaging and candidate-focused employer brand. Improving these things independently or collectively will help you attract more applicants and give you and your business more control of the hiring process.

By accessing this site, you consent to receiving messages via the site and calls and text messages from us to your mobile or other phone and to receive emails, if we consider this necessary for any purpose.

To register as a Client you have to send an enquiry or order completing all required fields to support@get-optimal.com and we’ll set up your account. From time to time we may require you to provide other and/or further information in order to continue to be listed on our site as a Client. By registering as a Client, you confirm that you are operating as a business and that you understand these terms and conditions.

When creating your account, you must provide accurate and complete information.

Our site is made available to browse free of charge.

All of our fees quoted are exclusive of VAT.

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. Access to our site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if for any reason our site is unavailable at any time or for any period.

You are responsible for making all arrangements necessary for you to have access to our site.

You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms and other applicable terms and conditions, and that they comply with them.

Our site is run from the United Kingdom. We do not represent that content available on or through our site is appropriate or available in other locations. We may limit the availability of our site or any service or product described on our site to any person or geographic area at any time. If you choose to access our site from outside the United Kingdom, you do so at your own risk.

Your password
If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at suppport@get-optimal.com

You agree that you will be solely responsible (to us, and to others) for all activity that occurs under your Optimal Content Ltd account.

What Optimal does
1. Optimise your job adverts to ensure they contain and fulfil the key elements of the Optimal formula for job content success.

2. Optimise your job adverts to include the most searched-for keywords that candidates are using before they click on a role to ensure relevancy on all job boards and search engines.

3. Optimise your job adverts to ensure word-count compliance and content that includes and reflects the key values of your business/tone of voice.

4.Optimise your job adverts to be compliant with all key mobile and desktop browsers.

5. Reduce the need for you or your business to source, finance and or employ a full-time marketing content expert.

What Optimal doesn't do?
1. Write your job adverts.

2. Provide guarantees of the advertised 30% increase in performance  – as there are many factors that can lead to reduced performance across online recruitment advertising.

3. We know from experience there are no absolutes with online job boards and search engines. We optimise your job adverts but you must optimise your budget and your Employer brand. Attention should also be focused on your candidate journey and your mobile-first application process. Market conditions including seasonality are also a factor in your job-descriptions’ success.

4. We don’t analyse your job adverts performance at this stage. Once the content has been optimised, you should work with your data analyst or platform account manager.

Optimal Content Role
We give no assurances about the suitability, reliability, timeliness, or accuracy of provision of any Piece or Services or as to the suitability of any Piece or Services in relation to any specific Project.

Meeting and other interaction before commissioning
When interacting with people on our site or in real life you should exercise caution and common sense to protect your personal safety and property, just as you would when interacting with other persons whom you don’t know, for example, by arranging to meet each other at safe times of the day and in safe places.

We will not be liable for any false or misleading statements made by any Client.

Billing and payment policy
Get in touch with an account manager by emailing us at daniel@get-optimal.com.
Need more information about what we do? Read details of our services our FAQs here.

2. We've recently introduced a monthly subscription service based on customers feedback, please ask for more information.

3. Upon your approval we’ll issue an invoice with agreed payment terms. You can pay this invoice by credit card or BACS* within the agreed 31 days payment period.

Enterprise Clients may at our discretion pay by bank transfer within an alternate payment schedule.

4. We’ll email your job adverts fully optimised as individually referenced files. You can upload these to your preferred online platform, then sit back and enjoy improved results. We see a performance uplift in as quickly as 24 hours, though this is also dependent on sufficient levels of budget being spent to ensure the visibility of your newly optimised adverts.**

We reserve the right, in our sole discretion (but not the obligation), to (i) place on hold any payment, or (ii) refund or provide credits.

Legal relationships, witholdings, status and client indemnity
Intellectual property rights - Optimal Content Ltd

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.

You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

The rights which you licence to us are specified under the heading “Rights you Licence” below.

No reliance on information
The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up-to-date.

Limitation of our liability
Nothing in these terms of use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied. We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

1. Use of, or inability to use, our site; or
2. Use of or reliance on any content displayed on our site; or
3. Downloading or copying or other use of any material uploaded onto our site; or any act or omission or failure on the part of any payment provider we use and its

Please note that in particular but without limitation, we will not be liable for:

1. Loss of profits, sales, business, or revenue;
2. Business interruption;
3. Loss of anticipated savings;
4. Loss of business opportunity, goodwill or reputation; or
5. Any indirect or consequential loss or damage.

We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.

We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.

Uploading content to our site
Whenever you make use of the feature that allows you to upload content to our site, or to make contact with other users of our site, you must comply with the content standards set out in our Acceptable Use Policy.

You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

Any content you upload to any open part of our site will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us and other users of the Site a limited licence to use, store and copy that content and to distribute and make it available to third parties as more specifically described below. The rights you license to us are described in the next paragraph (Rights you licence).

We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy.

We will not be responsible, or liable to any third party, for the content or accuracy of any content posted by you or any other user of our Site.

We have the right to remove any posting you make on our site if, in our opinion, your post does not comply with the content standards set out in our Acceptable Use Policy.

The views expressed by other users on our site do not represent our views or values.

You are solely responsible for securing and backing up your content.

Rights you license
When you upload or post content to any open part of our site, you grant the following licences:

1. To us, a worldwide, non-exclusive, royalty-free, transferable, indefinite licence (with right to sub-license) to use, reproduce, distribute, prepare derivative works of,
display, and perform that content in connection with the provision of the content via the site and otherwise in connection with the our business, including without limitation for promoting and redistributing part or all of the content (and derivative works thereof) in any media formats and through any media channels;

2. To each user of the site, a worldwide, non-exclusive, royalty-free licence to access your content through the site, and to use such content to the extent permitted by the functionality of the site and under these terms and for the purposes of considering or engaging upon a possible commission of or contact with you.

The above licences granted by you are perpetual and irrevocable.

We do not guarantee that our site will be secure or free from bugs or viruses. You are responsible for configuring your information technology, computer programmes and platform in order to access our site. You should use your own virus protection software. You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

Linking to our site
You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link to our site in any website that is not owned by you. Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page. We reserve the right to withdraw linking permission without notice. The website in which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy. If you wish to make any use of content on our site other than that set out above, please contact support

Third party links and resources in our site
Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only.

We have no control over the contents of those sites or resources.

Applicable law
These terms, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Nothing shall prevent us from bringing proceedings to protect our intellectual property rights before any competent court.

How we will use your personal information.
Please also see our privacy policy here.

We will use the personal information you provide to us:

1. For the purposes of your use of the site;
2. To process any payment to you or from you;
3. If we act as an aggregator or otherwise monetise content which you post for all
purposes in connection with so acting;
4. For any purpose as referred to in these terms of business or in our privacy policy,
acceptable use policy or cookie policy;
5. If you agreed to this during the account opening process or otherwise, to give you
information about similar services that we provide, but you may stop receiving this at
any time by contacting us.

By registering as a Client you consent to us identifying your organisation as a client of Optimal Content Ltd whether on our website or otherwise.

We will only give your personal information to other third parties where the law either requires or allows us to do so or in circumstances permitted under these terms of use, our privacy policy, our acceptable use policy or our cookie policy.

Ending your relationship with Optimal Content Ltd
These terms will continue to apply until terminated by either you or us as set out below.

If you want to terminate your legal agreement with us, you may do so by (a) notifying us at any time and (b) closing your Optimal Content account. Your notice should be sent, in writing, to Optimal Content Ltd, 317 Horn Lane, London, W3 0BU.

Such termination will not affect the payment of our fee in respect of any item of content which has been monetised by us or in respect of any Services, Piece or Project which you have authorised or are working on or is in discussion at the time of termination.

We may at any time terminate our legal agreement with you if:

1.You have breached any provision of the terms (or have acted in manner which clearly shows that you do not intend to, or are unable to comply with the provisions of
the terms); or

2.We are required to do so by law (for example, where the provision of the Service to you is, or becomes, unlawful); or

3. We are no longer access to the site to users in the country in which you are resident or from which you access the site; or

4.The provision of the site is, in our opinion, no longer commercially viable.

When these terms come to an end, all of the legal rights, obligations and liabilities that you and we have benefited from, been subject to (or which have accrued over time whilst the terms have been in force) or which are expressed to continue indefinitely (including without limitation licences which you provide), shall be unaffected by this cessation.

Contact us
To contact us, please email daniel@get-optimal.com

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