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The future of recruitment
is here.
Job ads with wings.

Our Staffing and Direct Employer customers see an average 26% increase in view to application and a 43% increase in the diversity of candidates applying. They also save up to 6.8 hours a week not having to write, copy and paste or plagerise competitors Ads.

Get-Optimal is a global software and technology company based in London serving a global marketplace. Optimise and automate
your Job Ads to create more qualified leads, and generate a more diverse pipeline.

How can you generate more qualified leads today?

Get-Optimal core product features

Quality content

We communicate your message, requirements and desired personality type and ensure the content of your ad works to educate your candidates and influence them to apply. We ensure your content speaks to all candidates and navigates all algorithms, search engines, and taxonomies. We remove all grammar, spelling and punctuation errors.

Protected characteristics

Inclusive language acknowledges diversity, conveys respect to all people, is sensitive to differences, and promotes equitable opportunities. Reduce bias across all Protected Characteristics and demonstrate that you're an authentic employer.

SEO optimisation

We optimise your job ads for SEO to help your business grow organically and improve your page rank authority and visibility. Post once, no more speculating. Don’t be penalised for having plagiarised content. Every Job Ad we optimise is unique.

Improved Brand engagement

We ensure your Job Ads have a more engaging relationship with your candidates and your employer brand. Influence how clearly the reader can understand the text and ensure you hire the most suitable candidate. Job seekers are more likely to consider your brand dependable or trustworthy.


Remove the time burden from your business. Drive higher efficiency and increase productivity, with 69% more live Job Ads posted. Improve the output of all team members and their happiness.

Virtual team members

It takes 15 minutes to be remotely onboarded. There is no onsite training required. We don’t require any IT or Security integration as Optimal is a SaaS platform hosted in the cloud.

Optimal will provide you with an exceptional online service that is simple, seamless and gives you back valuable time in your hectic day.

Your return on investment

  • An average application to job placement ratio increase of 24%.
  • A minimum 20% increase in the quality and diversity of candidates to place.
  • Save on average 7 hours per week per user from not writing Job Ads.
  • Get 100% of Job Ads live on your to increase direct traffic to your website.
  • Deliver on your DE&I targets and be an authentic employer.
  • Drive a 5% increase in people efficiency, productivity and increase business growth and commercial returns.

Our core AI product optimises your Job Ads for Diversity, Equity, Inclusion and maximises the Job Ads online performance. We are built on top of Microsoft's GPT family of large language models. We are a member of ‘AI for Good’ and a Microsoft for Startups member.

Whether you're a small or global enterprise business, Get-Optimal can add significant value to your company and create working and people efficiencies by automating this manual and outdated practice of speculating with your Job Ads and recruitment strategies.
About the product

Get the Optimal Effect today.

At Optimal we believe in positive and equitable change. Download our free Optimal Effect guide and find out how we ensure success for your job ads across 6 key areas. Our Founder and ex-Director of Marketing at Dan Fellows breaks down the 6 core areas needed to generate more leads, attract the right candidate, save yourself precious time and be DE&I compliant.

  • Content, Engagement & Readability
  • Automation of your Job Ads
  • Inclusivity - Are your Job Ads DE&I compliant?
  • EVP: Employer Brand Proposition
  • SEO: Search Engine Optimisation
  • The benefits of working with Get-Optimal

“I would recommend anyone looking to get higher quality and more diverse leads to license Get-Optimal. It has also gone down very well with the sales team who have never been able or enjoyed constructing Job Ads. We’re very happy with our investment in DE&l and in higher-performing Job Adverts”.

Jason Allsebrook
MD Brookwood Recruitment Ltd

Discover your Get-Optimal Job Ad score

The scoring tool analyses over 71 elements of your humble job ad including the below
  • An optimal score of between 1/100 looking at content, engagement and readability
  • A full review of unconscious gender bias before you publish your Job Ad
  • SEO – how are the algorithms reading and prioritising your Job Ad over competitors?
  • How do you stack up against your competition locally, nationally and globally?
We have achieved a 127% increase in the quality and diversity of candidates, and the team saved 319 hours not having to write/optimise Job Ads in 2022. We will definitely be renewing in 2023."
Orla Strefford,
Head of Recruitment Marketing at Webhelp.
“We have worked collaboratively with Get-Optimal in the UK and Canada for the past two years. Daniel and the team have helped us to attract more qualified and diverse candidates and freed up a huge amount of time for my teams now that we can automate our Job Adverts.”
Wendy Williams,
Talent Acquisition Manager at General Dynamics.
“What company doesn’t need help from experts to automate their job ads for DE&I whilst improving the quality of the candidates they attract?!”
Robert Dove,
Head of Talent Acquisition Great Britain and Ireland at Siemens Healthineers.

Get-Optimal customers