Our CEO and founder, Daniel Fellows, grew tired of hearing the recruitment industry and media platforms talk about the issues around DE&I but regress and stagnate when it came to taking action.

Out of this frustration around DE&I discussion not turning into meaningful action, Get-Optimal was born – in a bid to help businesses reduce biases from their Job Ads and promote diversity and inclusion for candidates from all backgrounds and walks of life.

Since our inception in 2019, we have become the go-to global platform for any organisation that wants to tackle bias, SEO, and structural issues in its Job Ads. The fact of the matter is that writing a high-performing Job Ad is more complex than you think, and there are very few, if any, companies that couldn’t do with some help.

If you want to have a highly-optimised, bias-reduced Job Ad that will attract a diverse talent pool and help grow your business, you need to be booking a demo with Get-Optimal today.

Artificial Intelligence in recruitment

Get-Optimal optimises Job Ads using Artificial Intelligence and Machine learning. Our technology team and data scientists interrogate millions of Job, application and hiring data points to understand how candidates search online.

We use a combination of big public and private data sets to train our different algorithms which enables the constant refining and updating of our proprietary and industry first formula. Once applied to your Job Ads it results in an average increase of 20% qualified response rate.