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All the latest news, press releases, blogs and video content from the Get-Optimal team and partners.

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July 12, 2024

WHAT WILL LABOUR'S LANDSLIDE VICTORY MEAN FOR DIVERSITY?

After 14 years of repeated Tory fumbles (many featuring DE&I and the political climate), on 5 July 2024, the main opposing Labour government was elected by a historic landslide.

HOW OPTIMAL'S SOLUTION SAVES YOU TIME FOR THE BEST BITS

The pollen count is up, the solstice has passed, and if you’re in the UK, it’s fair to say that we’re deep in the middle of what can only be described as a heatwave. Summer is upon us! As our community’s thoughts turn to sunnier climes, you might be worried about maintaining your productivity while your employees take their well-earned summer holidays.

ALL THE COLOURS OF THE PRIDE FLAG (AND WHAT THEY MEAN!)

As we discussed in our last blog, it’s pride month! This celebration of equality and diversity for all parts of the LBGTQI+ community (lesbian, gay, bisexual, trans*, queer, questioning, intersex, non-binary, asexual, pansexual, genderqueer et al.) has kicked off with a bang.‍ Did you know the infamous rainbow pride flag has a specific

PRIDE - WHAT IS IT, AND WHY SHOULD YOU CARE?

Grab your flags, it’s Pride Month! June 1st has rolled by once again, and the world’s biggest celebration of equality and diversity for all parts of the LBGTQI+ community (lesbian, gay, bisexual, trans*, queer, questioning, intersex, non-binary, asexual, pansexual, genderqueer et al.) has ARRIVED....

GET-OPTIMAL'S TOP THREE BLOGS

Blogs! If you know anything about us here at Optimal, you’ll know that we love giving you a weekly update on our world, our mission, and the people who make us tick! Now that we’ve finished summarising our much-loved Optimal Spring series, this week we’ll highlight our three most viewed and clicked-on blogs from the past two years and give you a roundup of what they taught us.

REWIND. OPTIMAL SPRING - THE ROUND UP PT 2

All good things must come to an end, and thus, our recap of the much-loved Optima Spring series from 2023 draws to an end.‍Which video was your favourite? Did a piece of info blow your mind? Let us know on LinkedIn.‍For our final foray into our Optimal Spring recap, we bring you our best bits from episodes 7-10.

REWIND. OPTIMAL SPRING - THE ROUND UP PT 1

Thanks for all the attention, feedback and lovely comments to our Optimal Spring 2023 recap series so far. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos in which we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption and how it intersects with our global industry.

REWIND. OPTIMAL SPRING EPISODE 10 WITH PETE HEALEY

It's been fun over the last ten weeks to look back at our Optimal Spring series. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos in which we hear from the top global talent in recruitment and technology to discuss AI, people, and technology adoption and how it intersects with our global industry.

REWIND. OPTIMAL SPRING EPISODE 9 WITH FRED HOFFMAN

Thanks for all the recognition of our Optimal Spring recap series so far. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

REWIND. OPTIMAL SPRING EPISODE 8 WITH MARTIN BRAMALL

By now, we’re knee-deep in our Optimal Spring recap series. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

REWIND. OPTIMAL SPRING EPISODE 7 WITH WILLIAM TINCUP

We love that you love our recaps! If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry....

REWIND. OPTIMAL SPRING EPISODE 6 WITH VIKITA PATEL

If you haven’t been paying attention to our Rewind series, where have you been? In this recap, we’re...

REWIND. OPTIMAL SPRING EPISODE 5 WITH MICHAEL BLAKLEY

Welcome back! We’re thundering through our recap like we’re thundering towards sunnier skies. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we...

REWIND. OPTIMAL SPRING EPISODE 4 WITH BARB HYMAN

We love that you love our Optimal Spring recaps. If this is your first catch-up, where have you been!? Currently, we’re diving back to spring 2023, recapping a series of dynamic....

REWIND. OPTIMAL SPRING EPISODE 3 WITH TWAIN HENRY LUCAS

Thanks for all the attention to our Optimal Spring recap series so far. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and...

REWIND. OPTIMAL SPRING EPISODE 2 WITH JOSH PINES.

Last week, we dove deep into our vaults to take you back to our hugely popular and successful 2023 series, Optimal Spring. This week, we push forward with...

OPTIMAL SPRING EP1 WITH TORIN ELLIS

Ah, the days are getting longer, the weather is getting warmer - and we’re welcoming in Spring 2024 with open arms. So, for this week’s blog, we thought we’d go into the Optimal vaults and revisit our hugely popular 2023 Optimal Spring series, beginning with Episode 1 with Torin Ellis.

EMBRACING EVP IN A POST-PANDEMIC WORKSPACE

Like it or not, every Job Advert you, your colleagues, your intern or your boss produce is an advert for yourself, your business, and your brand. Leave this...

WHAT WE LEARNT FROM CAREER BEACON'S 'TORIN ELLIS TALKS DIVERSITY AND INCLUSION' WITH SERGE BOUDREAU

If you’re unfamiliar with the mighty Torin Ellis, we’ll forgive you for living under a rock. This trailblazer is a diversity....

February 23, 2024

DE&I AND INCLUSIVITY

This week, it’s DE&I’s turn to take the spotlight. Or IE&B or DE&IB, depending on your definition. ‍Four years ago, we defined our company's vision - “The Get-Optimal mission is to...

February 16, 2024

DE&I + ESG BOOST = GET-OPTIMAL.COM

For this week’s blog, we’re talking ESG scores!‍ ESG score stands for Environmental, Social and Governance score. The higher your ESG score, the more sustainable, ethical and holistic your company is considered. This, in turn, helps attract better employees, investors, and customers...

February 9, 2024

AI + TALENT ATTRACTION + ((CHAT GPT)) = GET-OPTIMAL.COM

Believe it or not, AI is not the dystopian nightmare threatening all of humanity the zeitgeist portrays it as. AI is not going to take your job or the planet - instead, AI can be defined as...

February 2, 2024

AUTOMATION IS THE GAME-CHANGER

You might not realise it, but automation is everywhere. ‍Alexa, controlling your lights and waking you up for work? Automation. Ordering food in as a treat? Automation. Chatbots and virtual assistants? Automation. Even...

January 25, 2024

GET-OPTIMAL.COM’S MAIN REJECTION POINTS AND WHY YOU SHOULD PRESS THE RESET BUTTON IN 2024

Don’t let great get in the way of good! The main rejection point we hear at Get-Optimal.com is “Not yet; I need to get (X) done first”. For example...

January 17, 2024

GO OPTIMAL: WHY YOU’LL SAY YES TO AI-POWERED JOB ADVERTS

Welcome back to 2024! It started cold, whether in the deepest depths of Scotland, Pennsylvania or Norway. ‍2023 was the year that AI, automation and boosting employees' efficiency landed. Get-Optimal.com has been blowing the AI trumpet for the...

December 15, 2023

GET-OPTIMAL.COM’S REVIEW OF 2023 - AI 101, AUTOMATION & DE&IB

Festive greetings and a Happy New Year to all from us at Get-Optimal. com‍. We’ve had a ground-breaking, earth-shattering, fully inclusive of DE&I 2023 - and we are so excited to move forward into 2024, where we’ll be...

December 8, 2023

PAOLO GAUDINO - INCLUSION IS WHAT WE DO - DIVERSITY IS WHAT WE GET (OPTIMAL)

December 1, 2023

ARE YOUR JOB ADS DISCOURAGING FEMALE APPLICANTS?

Recently, The Woman Count, a study by The Pipeline - a company whose mission is to ‘create ethnically diverse, gender-balanced executive teams’ has exposed a stark reality concerning women in commercial roles. There’s a giant blindspot - just one in five commercial positions on...

November 24, 2023

A WATERSHED MOMENT FOR AI THIS WEEK?

If, like us at Optimal, you’ve been on the edge of your seat with the AI news this week, you'll wonder what is happening at OpenAi! As the dust settles and the management structure of the creators of the most infamous AI, Chat GPT is returned to business as usual, for this week’s blog - we thought we’d break down just what (allegedly) went down...

November 20, 2023

HOW OPTIMAL HELPS ATTRACT THE UNTAPPED OVER 50S

In our ever-evolving landscape of talent attraction, it might seem like diversity is often just about attracting candidates from various ethnicities and backgrounds. Whilst this is true, we must also...

November 13, 2023

THE POWER OF AI IN CRAFTING DIVERSE JOB LISTINGS

In our ever-evolving recruitment and hiring landscape, creating a diverse and inclusive workplace is no longer just a goal; it’s a necessity for success. Ensuring your workforce gathers together those from all backgrounds enriches a workplace culture and allows an assortment of life experiences to inform decisions and output. It’s obvious, then, that when hiring, you’ll need....

November 3, 2023

GET-OPTIMAL’S SOLUTION IS YOUR CO-PILOT, NOT YOUR REPLACEMENT

Recently, during an unusual "in conversation" event at the end of a week-long summit on AI, Rishi Sunack and Elon Musk concluded that they ‘can see a time when artificial intelligence can do all the jobs’. Here at Get-Optimal, we’ve already broken down exactly why...

October 27, 2023

TALENT ATTRACTION, EVP AND TONE OF VOICE - JUST A FEW REASONS TO INVEST IN GET-OPTIMAL

Over the past three blogs, we’ve given you many reasons to invest in Optimal’s Saas Ai solution. If you missed them, feel free to hop back and take a look at Get-Optimal's Optimised Job Ads Can Help You Succeed In Competitive Markets, Invest In Optimal's Ai And Get Confident, High-Performing Ads - Every Time You Post Them! and The Essential Role Of Your Evp And How Get-Optimal Can Help.‍ However, if, like us, you’re busy...

October 23, 2023

OPTIMAL SPRING #5 WITH MICHAEL BLAKLEY

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode Five, we hear from Micheal Blakley, the co-founder at Equitas, who provide Interview intelligence software to ensure fair hiring.

October 13, 2023

THE ESSENTIAL ROLE OF YOUR EVP AND HOW GET-OPTIMAL CAN HELP

In the ever-evolving recruitment and talent acquisition landscape, one concept is beginning to rise as a primary attractor - Employer Value Proposition (EVP). Whilst it might seem like another corporate buzzword, your EVP is a core part of your Job Adverts and can set you aside from other companies when attracting top talent.

October 9, 2023

INVEST IN OPTIMAL'S AI AND GET CONFIDENT, HIGH-PERFORMING ADS - EVERY TIME YOU POST THEM!

Maintaining a consistent tone of voice and a confident employer brand is paramount in our new decentralised world of remote working. Your Job Ads are the first thing your potential new hire encounters, which is critical in conveying your branding, ethics, and company lifestyle. Did you know that brand loyalty is among the top three factors candidates consider when looking for a new position?

September 28, 2023

GET-OPTIMAL'S OPTIMISED JOB ADS CAN HELP YOU SUCCEED IN COMPETITIVE MARKETS

In today’s job market, attracting top talent is more challenging than ever. Isn’t it time to change your approach and accept the advantages of automation and technology? Thanks to the pandemic, remote working has blown up talent attraction so that potentially anyone, anywhere, at any time, can apply for your job.

September 25, 2023

INVEST IN OPTIMAL'S AI TO AUTOMATE YOUR JOB ADS AND ATTRACT A DIVERSE AND INCLUSIVE TALENT POOL

In today's job market, the quest for talent knows no bounds. There’s no question that you want to make your job ad accessible for a diverse talent pool of individuals across the board, yes? It makes sense that a mix of...

September 15, 2023

LICENCE OUR AI AND ENSURE YOUR JOB ADS REACH THE RIGHT CANDIDATES WHILST REDUCING BIAS

As our world of recruitment is undergoing a transformative shift, AI is starting to shape the new landscape of employment.‍Ensuring your job ads reach the right candidates as organisations strive for diversity and inclusion is essential. On paper, it’s simple, make your ads more diverse, reach more talent, and hire THE superstar for your role. Job ads vary when written manually - after all....

September 8, 2023

UNLEASH YOUR SUPERPOWER BY AUTOMATING YOUR JOB ADS

You might not realise it, but automation is everywhere. ‍Alexa, controlling your lights and waking you up for work? Automation. Ordering food in as a treat? Automation. Chatbots and virtual assistants? Automation. Even the...

September 1, 2023

SAY YES TO OPTIMISING ADS WITH GET-OPTIMAL

Are you letting ‘great’ stand in the way of outstanding?‍ At Get-Optimal, we know we’re marketing something different from the norm. With innovation and change come questions, so we get it! It can be challenging to make a change! Take a look at some of our most popular brush-offs...

GET OPTIMAL 2023 - THE FIRST SIX MONTHS!

Grab your suncream, beach towel and parasol - we hear it’s summer somewhere!! Be it a vay-cation or a stay-cation, the team here at Optimal wish you a wonderful summer. We’ll be here working alongside our In-house customers and staffing providers...

OPTIMAL SPRING: THE ROUND UP PT 2

Sad news for all, as Spring turns into summer, our series of engaging, authoritative and disruptive videos, Optimal Spring, has ended.‍ How have you found the series so far? Interesting, inspiring, engaging? We’d love to hear from you over on LinkedIn.‍In this video, we’ve taken the best bits from episodes 7-10 to give you a flavour of the diverse set of arguments around AI. Need a quick catch-up? Hit play and dive deep into people, tech adoption, and how it intersects with our global industry...

OPTIMAL SPRING #8 WITH MARTIN BRAMALL

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING: THE ROUND UP

Welcome back to Optimal Spring, a series of engaging, authoritative and disruptive videos where we hear from the top global talent in recruitment and technology!

OPTIMAL SPRING #10 WITH PETE HEALEY

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #9 WITH FRED HOFFMAN

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #7 WITH WILLIAM TINCUP

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #6 WITH VIKITA PATEL

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #4 WITH BARB HYMAN

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode four, we hear from Barb Hyman, Founder & CEO Sapia.ai

OPTIMAL SPRING #3 WITH TWAIN HENRY-LUCAS

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #1 WITH TORIN ELLIS

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #2 WITH JOSH PINES

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode Two, we hear from Josh Pines, VP of International Alliances at Bullhorn.

CASE STUDY GENERAL DYNAMICS 2023

The core objectives of the case study are to celebrate the early adopter mindset of General Dynamics in investing in a software solution that can help them attract and place more qualified and diverse candidates. For Get-Optimal, the case study will provide primary and secondary insights to companies evaluating whether to move their teams to Get-Optimal.com.

CASE STUDY WEBHELP 2023

The core objectives of the case study are to celebrate the early adopter mindset of Webhelp in investing in a software solution that can help them attract and place more qualified and diverse candidates. For Get-Optimal, the case study will provide primary and secondary insights to companies evaluating whether or not to move their teams to Get-Optimal.com.

GET READY FOR YOUR OPTIMAL SPRING

Welcome! Spring has most definitely sprung, and here at Optimal, we’re feeling the longer days, lighter evenings and sunny weather. So much so that we’ve decided to revive our much-loved video interview series for another season...

CASE STUDY SIEMENS HEALTHINEERS 2023

The core objectives of the case study are to celebrate the early adopter mindset of Siemens Healthineers in investing in a software solution that can help them attract and place more qualified and diverse candidates.

HOW WILL CANDIDATES FIND YOUR JOB ADS?

Find us in the line for a lottery ticket because Google Job Ads is here! Just as Get-Optimal predicted in our blog two years ago, the global tech giant has unveiled its latest offering - Google job ads. This is an update to its currently used Google Listings. Soon (Ap...

'GET OPTIMAL IS YOUR GO-TO TOOL FOR DE&I' - LAUREN B. JONES

Testimonials! We love them because you love them. What’s better than word-of-mouth to help you make a measured, meaningful, informed decision about if any solution is right for you? So for this week’s blog, we’d like to highlight our most recent outpouring of support from ...

WHAT ARE YOU DOING ABOUT YOUR LABOUR SHORTAGE?

Hiring? We bet you are. We bet you’ve got more than one vacancy that’s been languishing, open and lonely, with little to no interest from applicants. Have you spent countless hours wondering what you’re doing wrong? Or debating with....

JOB ADS WRITTEN BY CHAT GPT ARE MORE BIASED

It’s the hot new topic on everyone’s lips - ChatGPT! We’ve already explored exactly what it is, but did you know that there’s evidence that job ads that Chat GPT writes are up to twice more biased? A recent study showed that the ChatGPT AI is particularly biased against...

OLDER? RE-JOIN THE WORKFORCE

It’s the success story that illuminated lockdown. Your mate's dad, stuck inside with an alarming amount of time for self-reflection, assessed his life and made a significant career shift. Isn’t that inspiring? What a guy! He took...

February 24, 2023

WHAT IS YOUR STAFFING PROVIDER DOING TO PRESENT YOU WITH A DIVERSE CANDIDATE PIPELINE?

To begin, as a client, have you ever read the contents of your job ad that your Staffing Agency is publishing?‍ Here at Get-Optimal, we believe diversity hiring is the key to unlocking a dynamic, flexible, well-rounded team that meets and exceeds targets and functions and is the key to a harmonious work environment. Bringing together staff from diverse backgrounds might feel like...

February 20, 2023

RECRUITMENT PLAGIARISM: THE TRUTH

Since the dawn of time, the recruitment industry has lived in a multi-verse. Due to an endemic of companies working with multiple recruiters, a culture has arisen where 15+ recruiters are given...

February 10, 2023

ARE AWARENESS MONTHS PATRONISING?

Awareness months have become a staple in our calendar (and endless disingenuous posts on LinkedIn), with a dedicated month for almost every cause and community imaginable. From Mental Health Awareness Month to LGBT history month, awareness months spotlight their...

February 6, 2023

WHY SUPPORT ALL WAYS OF WORKING?

There was one question we begrudgingly asked ourselves as the final ashes of the pandemic settled…do we have to return to the office? During the two years of COVID lockdown, the working landscape changed virtually overnight, with...

January 30, 2023

Whether friend or foe, AI has been at the centre of the zeitgeist for decades. Be it the more-human-than-human dystopian horror of the Tyrell company and its Replicants in Blade Runner - or simply the ease of the ability to open your smartphone by...

January 23, 2023

GET THE OPTIMAL EFFECT

At Optimal HQ, we’ve grabbed our blankets and huddled close to the radiators to be sure we’re warm enough to carry on optimising your jobs for increased online performance and diversity, equity and inclusion. With our...

January 16, 2023

THE GET-OPTIMAL VIEW

If you’re lucky enough to have just started back at work, welcome back! Over here at Optimal, we’ve been back...

January 9, 2023

HAPPY NEW YEAR!

Welcome back to the world of work! How was your holiday break? At Optimal, our No.1 resolution is to help you attract and reach more qualified and diverse candidates and to guide you through this in 2023. Before we do that, let’s look back at what an incredible year 2022 was.

December 8, 2022

THE GET-OPTIMAL VIEW #10 - KALPESH BAXI

Surprise! Bet you thought we were done!? The truth is, we can’t get enough of our ‘The Get Optimal View’ series. We just love to bring you the voices, insights and legends that make up our company.‍ With Blog 10, Kalpesh Baxi takes on the super-power of neurodiversity.‍ Take it away, Kalpesh!...

November 30, 2022

THE GET-OPTIMAL VIEW #9 - THE ROUND UP

If you’re at all like us, you’ve been waiting for the next exciting instalment of our ‘The Get-Optimal View’ series since the moment we began. Over the past eight weeks, we’ve been bringing the minds of the advisors and the people who make Optimal tick.

November 23, 2022

THE GET-OPTIMAL VIEW #8 - PETE HEALEY

What a ride it’s been in our ‘The Get Optimal View’ series, bringing you the minds of the advisors and the people who make Optimal tick. We’ve got lots of blogs still in us…and that’s because we’ve got lots of mates! Or believers, or whatever...

November 17, 2022

WHAT HAPPENED AT TECH SERVE ALLIANCE EXECUTIVE SUMMIT

At Optimal, we love networking, meeting great people and listening to the market. Nothing brings us more joy than getting to know you, the customer, and seeing your eyes light up when you realise just how easy it is to...

November 8, 2022

THE GET-OPTIMAL VIEW #7 - JANINE OWEN

Welcome back. This week, we dive back into our series uncovering the minds of the advisors, and the people who make Optimal tick.‍So far in our series we’ve explored The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis ...

October 31, 2022

BUT WHAT IF I DON'T CARE ABOUT DIVERSITY?

At get Optimal, we’re change makers. We believe in a diverse and inclusive world, one where everyone that CAN do the job is considered, irrespective their path in life so far. But we’re aware that our expectations are...

October 21, 2022

THE GET-OPTIMAL VIEW #6 - ASHLIE COLLINS

Welcome back, friends. At Optimal, we’re a fan of a human-centric, holistic approach. That’s why, after our leading blog series on WHAT we do at Get-Optimal.com, we’ve decided to give you the...

October 13, 2022

THE GET-OPTIMAL VIEW #5 - WILLIAM TINCUP

Our engaging blog series sails on, and we’re not losing speed. So far, we’ve ruminated on The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis on the DEIB journey employees want and Dave Rees on how Optimal’s solution Destroys Dyslexia.‍ If you missed them, hop back and give them a read!‍For our fifth blog, Willam Tincup takes us on a hallucinatory trip...

October 7, 2022

THE GET-OPTIMAL VIEW #4 - DAVID REES

Welcome back! It’s blog four, and we are not slowing down in bringing you the minds behind Get-Optimal. The folks who make things tick. The advisors, our epic investors, and the greatest minds in DE&I. So let's recap. We’ve already had insights on...

September 30, 2022

THE GET-OPTIMAL VIEW #3 - TORIN ELLIS

Hello! It’s safe to say by now our new blog series is well in swing. Just in case it’s your first time here - over the next eight weeks, we’re drawing your attention to the minds behind Get-Optimal. The folks who make the things tick. The advisors, our epic...

September 23, 2022

THE GET-OPTIMAL VIEW #2 - GARY ELDEN OBE

Welcome back, friends and colleagues. Did you enjoy the first of our ‘The Get Optimal View’ - Joe Slavin on The Great Return? Of course, you did. Over the next eight weeks, we’re drawing your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic...

September 9, 2022

GET OPTIMAL PARTNERS WITH COCA COLA EUROPACIFIC PARTNERS TO OPTIMISE THEIR JOB ADS AND REDUCE BIAS AT THE SOURCE

London, September ‘22 – Get-Optimal today announced a 12-month partnership with Coca-Cola Europacific Partners, one of the leading consumer goods companies in the world, making, moving and selling some of the world’s most loved brands – helping 1.75 million customers across 29 countries grow.

September 7, 2022

GET OPTIMAL PARTNERS WITH THE CO-OPERATIVE BANK TO OPTIMISE THEIR JOB ADS FOR DE&I AND PERFORMANCE

London, September ‘22 – Get-Optimal today announced a 12-month partnership with The Co-operative Bank, the original ethical bank - with commitments to the planet, people, and the communities.

September 2, 2022

THE GET-OPTIMAL VIEW #1 - JOE SLAVIN

Hello, fair reader! Thanks for dropping by. You know here at Get-Optimal, The leading diversity & inclusion Job Ad optimisation platform, we love a blog series. We’ve already explained how our product works, so now - we’d like to draw your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic investors, and the greatest minds in DE&I.

September 1, 2022

WHAT IS A TAXONOMY AND WHY IS IT IMPORTANT FOR MY JOB AD (AND COMPANY) SUCCESS?

Taxonomies are essential to peak optimisation. Often, when a client joins us at Get-Optimal (to optimise their job ads for diversity, equity, inclusion and SEO) we end up with some familiar questions - “Why did you use this job title?”, “Why are you using this term?”, “What you’ve included here doesn’t seem right, I wouldn’t put that in”, “That’s what the CEO...

August 16, 2022

GET THE OPTIMAL EFFECT - THE ROUND UP

Are you a frustrated HR tech or TA team, spending 30% of your day writing copy, or copying and pasting job ads? Or struggling to attract a diverse range of candidates due, and not sure why? Did you know that the average job description is 6.2 years old and contains...

GET THE OPTIMAL EFFECT #6 - SEO: SEARCH ENGINE OPTIMISATION

Welcome back, readers. The most famous of the idioms rings true, all good things must end. So, we present the end of our six-week series, ‘Get the Optimal Effect’. So far, we’ve tackled Content, Automation, Engagement & Readability, D&I and Inclusivity and EVP: Employer brand proposition. This week, it’s....

GET THE OPTIMAL EFFECT #5 - EVP : EMPLOYER BRAND PROPOSITION

Blog five! The series is alive and thriving!! By now, we hope we’ve caught your attention. So we’ll assume you’ve read our blogs on Content, Automation, Engagement & Readability and D&I and Inclusivity (and if you need a quick catchup, we won’t tell...

GET THE OPTIMAL EFFECT #4 - D&I AND INCLUSIVITY

Blog four! We know you want more! Welcome back (or welcome to) the fourth in our Get the Optimal Effect series. If you missed our musings on Content, Automation or Engagement & Readability, go catch up! Over these six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we’re talking about...

GET THE OPTIMAL EFFECT #3 - ENGAGEMENT & READABILITY

Hey hey hey, third time’s a charm! Welcome back (or welcome to) the third in our Get the Optimal Effect series. If you missed our musings on Content and Automation, go catch up! Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we need you to...

GET THE OPTIMAL EFFECT #2 - AUTOMATION

Welcome back, friends! How much did you love our first blog? Next is the second in a series of Get-Optimal blogs called Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. So grab your snacks, set your notifications on Slack to silent for five mins - and find out why our Automation is...

GET THE OPTIMAL EFFECT #1 - CONTENT

Hello, fellow recruitment movers and shakers! Welcome to the first in a series of blogs from Get-Optimal, that we’re calling Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading...

THE BENEFITS OF FLEXIBLE WORKING

Last week RMT were on strike, kicking butt and taking names - and the entirety of the United Kingdom’s railways had come to a halt, pulling us back to when Covid had us all stuck inside. For those who tried it, travel was....

HOW DO I BEGIN THE CONVERSATION ABOUT DIVERSITY?

This week superstar CEO Dan Fellows, alongside fellow panellists Jackie Handy (Managing Director, Runway Global Limited) and Emma Freivogel (Founder, Radical Recruit), joined forces to talk all things diversity at APSCo Media, Marketing & Sales Sector Webinar: How to Maximise Your Candidate Talent Pool and....

WHAT WE'RE RETHINKING AFTER 'REWRITING THE FUTURE OF WORK WITH ADAM GRANT'

At Get-Optimal, we’re long-term fans of trailblazer Adam Grant. Thought-leader, an organisational psychologist, recognised as one of the world’s ten most influential management thinkers and Fortune’s 40 under 40, top professor at...

HOW AND WHY SHOULD YOU MAKE YOUR WORKPLACE SUSTAINABLE?

Currently, 89% of all the Earth’s animals live in the sea. June 8th marks World Oceans Day, celebrating the ocean and our connection to the sea. But even though the oceans are large, they are being damaged by how we live our lifestyles....

HOW TO CREATE DIVERSE JOB ADS FOR LGBTQI+ EMPLOYEES

As the rainbow flags roll out for the gays and the packaging goes pink, purple, green, blue or grey (?) once again, June 1st welcomes the start of Pride month - the UK’s biggest celebration of equality and diversity for all parts of the LGBTQI+ community...

INAUGURAL UK BLACK BUSINESS ENTREPRENEURS CONFERENCE TO TAKE PLACE ON JULY 14 – AND YOU'RE INVITED.

The event is being run in partnership with the Black Business Association (BBA) and diversity organisation MSDUK.

ARE YOUR JOB ADS DETERRING WOMEN FROM APPLYING?

Wondering why it’s mostly men that are applying for your organisation’s job openings? Look at the language in your Ads.

HOW TO SUPPORT MENTAL HEALTH AT WORK

Five tips for employers and managers this Mental Health Awareness Week

HOW TO MAKE JOB ADS INCLUSIVE FOR DEAF AND HARD OF HEARING APPLICANTS

Your job ads shouldn't deter qualified candidates from applying

HOW OPTIMAL'S SOLUTION SAVES YOU TIME FOR THE BEST BITS

The pollen count is up, the solstice has passed, and if you’re in the UK, it’s fair to say that we’re deep in the middle of what can only be described as a heatwave. Summer is upon us! As our community’s thoughts turn to sunnier climes, you might be worried about maintaining your productivity while your employees take their well-earned summer holidays.

ALL THE COLOURS OF THE PRIDE FLAG (AND WHAT THEY MEAN!)

As we discussed in our last blog, it’s pride month! This celebration of equality and diversity for all parts of the LBGTQI+ community (lesbian, gay, bisexual, trans*, queer, questioning, intersex, non-binary, asexual, pansexual, genderqueer et al.) has kicked off with a bang.‍ Did you know the infamous rainbow pride flag has a specific

PRIDE - WHAT IS IT, AND WHY SHOULD YOU CARE?

Grab your flags, it’s Pride Month! June 1st has rolled by once again, and the world’s biggest celebration of equality and diversity for all parts of the LBGTQI+ community (lesbian, gay, bisexual, trans*, queer, questioning, intersex, non-binary, asexual, pansexual, genderqueer et al.) has ARRIVED....

GET-OPTIMAL'S TOP THREE BLOGS

Blogs! If you know anything about us here at Optimal, you’ll know that we love giving you a weekly update on our world, our mission, and the people who make us tick! Now that we’ve finished summarising our much-loved Optimal Spring series, this week we’ll highlight our three most viewed and clicked-on blogs from the past two years and give you a roundup of what they taught us.

REWIND. OPTIMAL SPRING - THE ROUND UP PT 2

All good things must come to an end, and thus, our recap of the much-loved Optima Spring series from 2023 draws to an end.‍Which video was your favourite? Did a piece of info blow your mind? Let us know on LinkedIn.‍For our final foray into our Optimal Spring recap, we bring you our best bits from episodes 7-10.

REWIND. OPTIMAL SPRING - THE ROUND UP PT 1

Thanks for all the attention, feedback and lovely comments to our Optimal Spring 2023 recap series so far. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos in which we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption and how it intersects with our global industry.

REWIND. OPTIMAL SPRING EPISODE 10 WITH PETE HEALEY

It's been fun over the last ten weeks to look back at our Optimal Spring series. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos in which we hear from the top global talent in recruitment and technology to discuss AI, people, and technology adoption and how it intersects with our global industry.

REWIND. OPTIMAL SPRING EPISODE 9 WITH FRED HOFFMAN

Thanks for all the recognition of our Optimal Spring recap series so far. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

REWIND. OPTIMAL SPRING EPISODE 8 WITH MARTIN BRAMALL

By now, we’re knee-deep in our Optimal Spring recap series. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

REWIND. OPTIMAL SPRING EPISODE 7 WITH WILLIAM TINCUP

We love that you love our recaps! If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry....

REWIND. OPTIMAL SPRING EPISODE 6 WITH VIKITA PATEL

If you haven’t been paying attention to our Rewind series, where have you been? In this recap, we’re...

REWIND. OPTIMAL SPRING EPISODE 5 WITH MICHAEL BLAKLEY

Welcome back! We’re thundering through our recap like we’re thundering towards sunnier skies. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we...

REWIND. OPTIMAL SPRING EPISODE 4 WITH BARB HYMAN

We love that you love our Optimal Spring recaps. If this is your first catch-up, where have you been!? Currently, we’re diving back to spring 2023, recapping a series of dynamic....

REWIND. OPTIMAL SPRING EPISODE 3 WITH TWAIN HENRY LUCAS

Thanks for all the attention to our Optimal Spring recap series so far. If you’re unfamiliar, we’re diving back to spring 2023, recapping a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and...

REWIND. OPTIMAL SPRING EPISODE 2 WITH JOSH PINES.

Last week, we dove deep into our vaults to take you back to our hugely popular and successful 2023 series, Optimal Spring. This week, we push forward with...

OPTIMAL SPRING EP1 WITH TORIN ELLIS

Ah, the days are getting longer, the weather is getting warmer - and we’re welcoming in Spring 2024 with open arms. So, for this week’s blog, we thought we’d go into the Optimal vaults and revisit our hugely popular 2023 Optimal Spring series, beginning with Episode 1 with Torin Ellis.

EMBRACING EVP IN A POST-PANDEMIC WORKSPACE

Like it or not, every Job Advert you, your colleagues, your intern or your boss produce is an advert for yourself, your business, and your brand. Leave this...

WHAT WE LEARNT FROM CAREER BEACON'S 'TORIN ELLIS TALKS DIVERSITY AND INCLUSION' WITH SERGE BOUDREAU

If you’re unfamiliar with the mighty Torin Ellis, we’ll forgive you for living under a rock. This trailblazer is a diversity....

February 23, 2024

DE&I AND INCLUSIVITY

This week, it’s DE&I’s turn to take the spotlight. Or IE&B or DE&IB, depending on your definition. ‍Four years ago, we defined our company's vision - “The Get-Optimal mission is to...

February 16, 2024

DE&I + ESG BOOST = GET-OPTIMAL.COM

For this week’s blog, we’re talking ESG scores!‍ ESG score stands for Environmental, Social and Governance score. The higher your ESG score, the more sustainable, ethical and holistic your company is considered. This, in turn, helps attract better employees, investors, and customers...

February 9, 2024

AI + TALENT ATTRACTION + ((CHAT GPT)) = GET-OPTIMAL.COM

Believe it or not, AI is not the dystopian nightmare threatening all of humanity the zeitgeist portrays it as. AI is not going to take your job or the planet - instead, AI can be defined as...

February 2, 2024

AUTOMATION IS THE GAME-CHANGER

You might not realise it, but automation is everywhere. ‍Alexa, controlling your lights and waking you up for work? Automation. Ordering food in as a treat? Automation. Chatbots and virtual assistants? Automation. Even...

January 25, 2024

GET-OPTIMAL.COM’S MAIN REJECTION POINTS AND WHY YOU SHOULD PRESS THE RESET BUTTON IN 2024

Don’t let great get in the way of good! The main rejection point we hear at Get-Optimal.com is “Not yet; I need to get (X) done first”. For example...

January 17, 2024

GO OPTIMAL: WHY YOU’LL SAY YES TO AI-POWERED JOB ADVERTS

Welcome back to 2024! It started cold, whether in the deepest depths of Scotland, Pennsylvania or Norway. ‍2023 was the year that AI, automation and boosting employees' efficiency landed. Get-Optimal.com has been blowing the AI trumpet for the...

December 15, 2023

GET-OPTIMAL.COM’S REVIEW OF 2023 - AI 101, AUTOMATION & DE&IB

Festive greetings and a Happy New Year to all from us at Get-Optimal. com‍. We’ve had a ground-breaking, earth-shattering, fully inclusive of DE&I 2023 - and we are so excited to move forward into 2024, where we’ll be...

December 8, 2023

PAOLO GAUDINO - INCLUSION IS WHAT WE DO - DIVERSITY IS WHAT WE GET (OPTIMAL)

December 1, 2023

ARE YOUR JOB ADS DISCOURAGING FEMALE APPLICANTS?

Recently, The Woman Count, a study by The Pipeline - a company whose mission is to ‘create ethnically diverse, gender-balanced executive teams’ has exposed a stark reality concerning women in commercial roles. There’s a giant blindspot - just one in five commercial positions on...

November 24, 2023

A WATERSHED MOMENT FOR AI THIS WEEK?

If, like us at Optimal, you’ve been on the edge of your seat with the AI news this week, you'll wonder what is happening at OpenAi! As the dust settles and the management structure of the creators of the most infamous AI, Chat GPT is returned to business as usual, for this week’s blog - we thought we’d break down just what (allegedly) went down...

November 20, 2023

HOW OPTIMAL HELPS ATTRACT THE UNTAPPED OVER 50S

In our ever-evolving landscape of talent attraction, it might seem like diversity is often just about attracting candidates from various ethnicities and backgrounds. Whilst this is true, we must also...

November 13, 2023

THE POWER OF AI IN CRAFTING DIVERSE JOB LISTINGS

In our ever-evolving recruitment and hiring landscape, creating a diverse and inclusive workplace is no longer just a goal; it’s a necessity for success. Ensuring your workforce gathers together those from all backgrounds enriches a workplace culture and allows an assortment of life experiences to inform decisions and output. It’s obvious, then, that when hiring, you’ll need....

November 3, 2023

GET-OPTIMAL’S SOLUTION IS YOUR CO-PILOT, NOT YOUR REPLACEMENT

Recently, during an unusual "in conversation" event at the end of a week-long summit on AI, Rishi Sunack and Elon Musk concluded that they ‘can see a time when artificial intelligence can do all the jobs’. Here at Get-Optimal, we’ve already broken down exactly why...

October 27, 2023

TALENT ATTRACTION, EVP AND TONE OF VOICE - JUST A FEW REASONS TO INVEST IN GET-OPTIMAL

Over the past three blogs, we’ve given you many reasons to invest in Optimal’s Saas Ai solution. If you missed them, feel free to hop back and take a look at Get-Optimal's Optimised Job Ads Can Help You Succeed In Competitive Markets, Invest In Optimal's Ai And Get Confident, High-Performing Ads - Every Time You Post Them! and The Essential Role Of Your Evp And How Get-Optimal Can Help.‍ However, if, like us, you’re busy...

October 23, 2023

OPTIMAL SPRING #5 WITH MICHAEL BLAKLEY

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode Five, we hear from Micheal Blakley, the co-founder at Equitas, who provide Interview intelligence software to ensure fair hiring.

October 13, 2023

THE ESSENTIAL ROLE OF YOUR EVP AND HOW GET-OPTIMAL CAN HELP

In the ever-evolving recruitment and talent acquisition landscape, one concept is beginning to rise as a primary attractor - Employer Value Proposition (EVP). Whilst it might seem like another corporate buzzword, your EVP is a core part of your Job Adverts and can set you aside from other companies when attracting top talent.

October 9, 2023

INVEST IN OPTIMAL'S AI AND GET CONFIDENT, HIGH-PERFORMING ADS - EVERY TIME YOU POST THEM!

Maintaining a consistent tone of voice and a confident employer brand is paramount in our new decentralised world of remote working. Your Job Ads are the first thing your potential new hire encounters, which is critical in conveying your branding, ethics, and company lifestyle. Did you know that brand loyalty is among the top three factors candidates consider when looking for a new position?

September 28, 2023

GET-OPTIMAL'S OPTIMISED JOB ADS CAN HELP YOU SUCCEED IN COMPETITIVE MARKETS

In today’s job market, attracting top talent is more challenging than ever. Isn’t it time to change your approach and accept the advantages of automation and technology? Thanks to the pandemic, remote working has blown up talent attraction so that potentially anyone, anywhere, at any time, can apply for your job.

September 25, 2023

INVEST IN OPTIMAL'S AI TO AUTOMATE YOUR JOB ADS AND ATTRACT A DIVERSE AND INCLUSIVE TALENT POOL

In today's job market, the quest for talent knows no bounds. There’s no question that you want to make your job ad accessible for a diverse talent pool of individuals across the board, yes? It makes sense that a mix of...

September 15, 2023

LICENCE OUR AI AND ENSURE YOUR JOB ADS REACH THE RIGHT CANDIDATES WHILST REDUCING BIAS

As our world of recruitment is undergoing a transformative shift, AI is starting to shape the new landscape of employment.‍Ensuring your job ads reach the right candidates as organisations strive for diversity and inclusion is essential. On paper, it’s simple, make your ads more diverse, reach more talent, and hire THE superstar for your role. Job ads vary when written manually - after all....

September 8, 2023

UNLEASH YOUR SUPERPOWER BY AUTOMATING YOUR JOB ADS

You might not realise it, but automation is everywhere. ‍Alexa, controlling your lights and waking you up for work? Automation. Ordering food in as a treat? Automation. Chatbots and virtual assistants? Automation. Even the...

September 1, 2023

SAY YES TO OPTIMISING ADS WITH GET-OPTIMAL

Are you letting ‘great’ stand in the way of outstanding?‍ At Get-Optimal, we know we’re marketing something different from the norm. With innovation and change come questions, so we get it! It can be challenging to make a change! Take a look at some of our most popular brush-offs...

GET OPTIMAL 2023 - THE FIRST SIX MONTHS!

Grab your suncream, beach towel and parasol - we hear it’s summer somewhere!! Be it a vay-cation or a stay-cation, the team here at Optimal wish you a wonderful summer. We’ll be here working alongside our In-house customers and staffing providers...

OPTIMAL SPRING: THE ROUND UP PT 2

Sad news for all, as Spring turns into summer, our series of engaging, authoritative and disruptive videos, Optimal Spring, has ended.‍ How have you found the series so far? Interesting, inspiring, engaging? We’d love to hear from you over on LinkedIn.‍In this video, we’ve taken the best bits from episodes 7-10 to give you a flavour of the diverse set of arguments around AI. Need a quick catch-up? Hit play and dive deep into people, tech adoption, and how it intersects with our global industry...

OPTIMAL SPRING #8 WITH MARTIN BRAMALL

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING: THE ROUND UP

Welcome back to Optimal Spring, a series of engaging, authoritative and disruptive videos where we hear from the top global talent in recruitment and technology!

OPTIMAL SPRING #10 WITH PETE HEALEY

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #9 WITH FRED HOFFMAN

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #7 WITH WILLIAM TINCUP

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #6 WITH VIKITA PATEL

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #4 WITH BARB HYMAN

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode four, we hear from Barb Hyman, Founder & CEO Sapia.ai

OPTIMAL SPRING #3 WITH TWAIN HENRY-LUCAS

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #1 WITH TORIN ELLIS

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #2 WITH JOSH PINES

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode Two, we hear from Josh Pines, VP of International Alliances at Bullhorn.

GET READY FOR YOUR OPTIMAL SPRING

Welcome! Spring has most definitely sprung, and here at Optimal, we’re feeling the longer days, lighter evenings and sunny weather. So much so that we’ve decided to revive our much-loved video interview series for another season...

HOW WILL CANDIDATES FIND YOUR JOB ADS?

Find us in the line for a lottery ticket because Google Job Ads is here! Just as Get-Optimal predicted in our blog two years ago, the global tech giant has unveiled its latest offering - Google job ads. This is an update to its currently used Google Listings. Soon (Ap...

'GET OPTIMAL IS YOUR GO-TO TOOL FOR DE&I' - LAUREN B. JONES

Testimonials! We love them because you love them. What’s better than word-of-mouth to help you make a measured, meaningful, informed decision about if any solution is right for you? So for this week’s blog, we’d like to highlight our most recent outpouring of support from ...

WHAT ARE YOU DOING ABOUT YOUR LABOUR SHORTAGE?

Hiring? We bet you are. We bet you’ve got more than one vacancy that’s been languishing, open and lonely, with little to no interest from applicants. Have you spent countless hours wondering what you’re doing wrong? Or debating with....

JOB ADS WRITTEN BY CHAT GPT ARE MORE BIASED

It’s the hot new topic on everyone’s lips - ChatGPT! We’ve already explored exactly what it is, but did you know that there’s evidence that job ads that Chat GPT writes are up to twice more biased? A recent study showed that the ChatGPT AI is particularly biased against...

OLDER? RE-JOIN THE WORKFORCE

It’s the success story that illuminated lockdown. Your mate's dad, stuck inside with an alarming amount of time for self-reflection, assessed his life and made a significant career shift. Isn’t that inspiring? What a guy! He took...

February 24, 2023

WHAT IS YOUR STAFFING PROVIDER DOING TO PRESENT YOU WITH A DIVERSE CANDIDATE PIPELINE?

To begin, as a client, have you ever read the contents of your job ad that your Staffing Agency is publishing?‍ Here at Get-Optimal, we believe diversity hiring is the key to unlocking a dynamic, flexible, well-rounded team that meets and exceeds targets and functions and is the key to a harmonious work environment. Bringing together staff from diverse backgrounds might feel like...

February 20, 2023

RECRUITMENT PLAGIARISM: THE TRUTH

Since the dawn of time, the recruitment industry has lived in a multi-verse. Due to an endemic of companies working with multiple recruiters, a culture has arisen where 15+ recruiters are given...

February 10, 2023

ARE AWARENESS MONTHS PATRONISING?

Awareness months have become a staple in our calendar (and endless disingenuous posts on LinkedIn), with a dedicated month for almost every cause and community imaginable. From Mental Health Awareness Month to LGBT history month, awareness months spotlight their...

February 6, 2023

WHY SUPPORT ALL WAYS OF WORKING?

There was one question we begrudgingly asked ourselves as the final ashes of the pandemic settled…do we have to return to the office? During the two years of COVID lockdown, the working landscape changed virtually overnight, with...

January 30, 2023

Whether friend or foe, AI has been at the centre of the zeitgeist for decades. Be it the more-human-than-human dystopian horror of the Tyrell company and its Replicants in Blade Runner - or simply the ease of the ability to open your smartphone by...

January 23, 2023

GET THE OPTIMAL EFFECT

At Optimal HQ, we’ve grabbed our blankets and huddled close to the radiators to be sure we’re warm enough to carry on optimising your jobs for increased online performance and diversity, equity and inclusion. With our...

January 16, 2023

THE GET-OPTIMAL VIEW

If you’re lucky enough to have just started back at work, welcome back! Over here at Optimal, we’ve been back...

January 9, 2023

HAPPY NEW YEAR!

Welcome back to the world of work! How was your holiday break? At Optimal, our No.1 resolution is to help you attract and reach more qualified and diverse candidates and to guide you through this in 2023. Before we do that, let’s look back at what an incredible year 2022 was.

December 8, 2022

THE GET-OPTIMAL VIEW #10 - KALPESH BAXI

Surprise! Bet you thought we were done!? The truth is, we can’t get enough of our ‘The Get Optimal View’ series. We just love to bring you the voices, insights and legends that make up our company.‍ With Blog 10, Kalpesh Baxi takes on the super-power of neurodiversity.‍ Take it away, Kalpesh!...

November 30, 2022

THE GET-OPTIMAL VIEW #9 - THE ROUND UP

If you’re at all like us, you’ve been waiting for the next exciting instalment of our ‘The Get-Optimal View’ series since the moment we began. Over the past eight weeks, we’ve been bringing the minds of the advisors and the people who make Optimal tick.

November 23, 2022

THE GET-OPTIMAL VIEW #8 - PETE HEALEY

What a ride it’s been in our ‘The Get Optimal View’ series, bringing you the minds of the advisors and the people who make Optimal tick. We’ve got lots of blogs still in us…and that’s because we’ve got lots of mates! Or believers, or whatever...

November 17, 2022

WHAT HAPPENED AT TECH SERVE ALLIANCE EXECUTIVE SUMMIT

At Optimal, we love networking, meeting great people and listening to the market. Nothing brings us more joy than getting to know you, the customer, and seeing your eyes light up when you realise just how easy it is to...

November 8, 2022

THE GET-OPTIMAL VIEW #7 - JANINE OWEN

Welcome back. This week, we dive back into our series uncovering the minds of the advisors, and the people who make Optimal tick.‍So far in our series we’ve explored The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis ...

October 31, 2022

BUT WHAT IF I DON'T CARE ABOUT DIVERSITY?

At get Optimal, we’re change makers. We believe in a diverse and inclusive world, one where everyone that CAN do the job is considered, irrespective their path in life so far. But we’re aware that our expectations are...

October 21, 2022

THE GET-OPTIMAL VIEW #6 - ASHLIE COLLINS

Welcome back, friends. At Optimal, we’re a fan of a human-centric, holistic approach. That’s why, after our leading blog series on WHAT we do at Get-Optimal.com, we’ve decided to give you the...

October 13, 2022

THE GET-OPTIMAL VIEW #5 - WILLIAM TINCUP

Our engaging blog series sails on, and we’re not losing speed. So far, we’ve ruminated on The Great Return by Joe Slavin, How Optimal’s AI frees up time for the best bits of the job by Gary Elden, Torin Ellis on the DEIB journey employees want and Dave Rees on how Optimal’s solution Destroys Dyslexia.‍ If you missed them, hop back and give them a read!‍For our fifth blog, Willam Tincup takes us on a hallucinatory trip...

October 7, 2022

THE GET-OPTIMAL VIEW #4 - DAVID REES

Welcome back! It’s blog four, and we are not slowing down in bringing you the minds behind Get-Optimal. The folks who make things tick. The advisors, our epic investors, and the greatest minds in DE&I. So let's recap. We’ve already had insights on...

September 30, 2022

THE GET-OPTIMAL VIEW #3 - TORIN ELLIS

Hello! It’s safe to say by now our new blog series is well in swing. Just in case it’s your first time here - over the next eight weeks, we’re drawing your attention to the minds behind Get-Optimal. The folks who make the things tick. The advisors, our epic...

September 23, 2022

THE GET-OPTIMAL VIEW #2 - GARY ELDEN OBE

Welcome back, friends and colleagues. Did you enjoy the first of our ‘The Get Optimal View’ - Joe Slavin on The Great Return? Of course, you did. Over the next eight weeks, we’re drawing your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic...

September 2, 2022

THE GET-OPTIMAL VIEW #1 - JOE SLAVIN

Hello, fair reader! Thanks for dropping by. You know here at Get-Optimal, The leading diversity & inclusion Job Ad optimisation platform, we love a blog series. We’ve already explained how our product works, so now - we’d like to draw your attention to the minds behind Optimal. The folks who make the things tick. The advisors, our epic investors, and the greatest minds in DE&I.

September 1, 2022

WHAT IS A TAXONOMY AND WHY IS IT IMPORTANT FOR MY JOB AD (AND COMPANY) SUCCESS?

Taxonomies are essential to peak optimisation. Often, when a client joins us at Get-Optimal (to optimise their job ads for diversity, equity, inclusion and SEO) we end up with some familiar questions - “Why did you use this job title?”, “Why are you using this term?”, “What you’ve included here doesn’t seem right, I wouldn’t put that in”, “That’s what the CEO...

August 16, 2022

GET THE OPTIMAL EFFECT - THE ROUND UP

Are you a frustrated HR tech or TA team, spending 30% of your day writing copy, or copying and pasting job ads? Or struggling to attract a diverse range of candidates due, and not sure why? Did you know that the average job description is 6.2 years old and contains...

GET THE OPTIMAL EFFECT #6 - SEO: SEARCH ENGINE OPTIMISATION

Welcome back, readers. The most famous of the idioms rings true, all good things must end. So, we present the end of our six-week series, ‘Get the Optimal Effect’. So far, we’ve tackled Content, Automation, Engagement & Readability, D&I and Inclusivity and EVP: Employer brand proposition. This week, it’s....

GET THE OPTIMAL EFFECT #5 - EVP : EMPLOYER BRAND PROPOSITION

Blog five! The series is alive and thriving!! By now, we hope we’ve caught your attention. So we’ll assume you’ve read our blogs on Content, Automation, Engagement & Readability and D&I and Inclusivity (and if you need a quick catchup, we won’t tell...

GET THE OPTIMAL EFFECT #4 - D&I AND INCLUSIVITY

Blog four! We know you want more! Welcome back (or welcome to) the fourth in our Get the Optimal Effect series. If you missed our musings on Content, Automation or Engagement & Readability, go catch up! Over these six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we’re talking about...

GET THE OPTIMAL EFFECT #3 - ENGAGEMENT & READABILITY

Hey hey hey, third time’s a charm! Welcome back (or welcome to) the third in our Get the Optimal Effect series. If you missed our musings on Content and Automation, go catch up! Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we need you to...

GET THE OPTIMAL EFFECT #2 - AUTOMATION

Welcome back, friends! How much did you love our first blog? Next is the second in a series of Get-Optimal blogs called Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. So grab your snacks, set your notifications on Slack to silent for five mins - and find out why our Automation is...

GET THE OPTIMAL EFFECT #1 - CONTENT

Hello, fellow recruitment movers and shakers! Welcome to the first in a series of blogs from Get-Optimal, that we’re calling Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading...

THE BENEFITS OF FLEXIBLE WORKING

Last week RMT were on strike, kicking butt and taking names - and the entirety of the United Kingdom’s railways had come to a halt, pulling us back to when Covid had us all stuck inside. For those who tried it, travel was....

HOW DO I BEGIN THE CONVERSATION ABOUT DIVERSITY?

This week superstar CEO Dan Fellows, alongside fellow panellists Jackie Handy (Managing Director, Runway Global Limited) and Emma Freivogel (Founder, Radical Recruit), joined forces to talk all things diversity at APSCo Media, Marketing & Sales Sector Webinar: How to Maximise Your Candidate Talent Pool and....

WHAT WE'RE RETHINKING AFTER 'REWRITING THE FUTURE OF WORK WITH ADAM GRANT'

At Get-Optimal, we’re long-term fans of trailblazer Adam Grant. Thought-leader, an organisational psychologist, recognised as one of the world’s ten most influential management thinkers and Fortune’s 40 under 40, top professor at...

HOW AND WHY SHOULD YOU MAKE YOUR WORKPLACE SUSTAINABLE?

Currently, 89% of all the Earth’s animals live in the sea. June 8th marks World Oceans Day, celebrating the ocean and our connection to the sea. But even though the oceans are large, they are being damaged by how we live our lifestyles....

HOW TO CREATE DIVERSE JOB ADS FOR LGBTQI+ EMPLOYEES

As the rainbow flags roll out for the gays and the packaging goes pink, purple, green, blue or grey (?) once again, June 1st welcomes the start of Pride month - the UK’s biggest celebration of equality and diversity for all parts of the LGBTQI+ community...

INAUGURAL UK BLACK BUSINESS ENTREPRENEURS CONFERENCE TO TAKE PLACE ON JULY 14 – AND YOU'RE INVITED.

The event is being run in partnership with the Black Business Association (BBA) and diversity organisation MSDUK.

ARE YOUR JOB ADS DETERRING WOMEN FROM APPLYING?

Wondering why it’s mostly men that are applying for your organisation’s job openings? Look at the language in your Ads.

HOW TO SUPPORT MENTAL HEALTH AT WORK

Five tips for employers and managers this Mental Health Awareness Week

HOW TO MAKE JOB ADS INCLUSIVE FOR DEAF AND HARD OF HEARING APPLICANTS

Your job ads shouldn't deter qualified candidates from applying

MEET MAKALA GREEN, BRITAIN'S FIRST BLACK AND FEMALE CHARTERED FINANCIAL PLANNER

The financial professional and author of The Money Edit spoke to Get-Optimal about what it feels like to be a black woman in finance as well as sharing her tips on how to make better financial choices.

HOW TO CRAFT A WINNING JOB AD TO SUPPORT YOUR Q2 RECRUITMENT EFFORTS

Are you missing out on talent because of your Job Ads?

FIVE TAX TIPS TIPS TO SURVIVE THE FREELANCE HUSTLE

As a result of the pandemic, lots of people have taken up side hustles to make extra streams of income. But this has tax implications that not everyone knows about.

THE BEST PLACE TO START YOUR DE&I JOURNEY? AT THE BEGINNING.

Achieving true DE&I starts with a Job Ad.

ARE YOU HAVING TROUBLE HIRING? IT'S TIME TO OVERHAUL YOUR RECRUITMENT PROCESS, AND THAT INCLUDES YOUR JOB ADS.

Struggling to convert job seekers (traffic) into applicants? Take a look at the Job Ad itself and stop blaming the lack of available candidates!

CASE STUDY WEBHELP 2023

The core objectives of the case study are to celebrate the early adopter mindset of Webhelp in investing in a software solution that can help them attract and place more qualified and diverse candidates. For Get-Optimal, the case study will provide primary and secondary insights to companies evaluating whether or not to move their teams to Get-Optimal.com.

CASE STUDY GENERAL DYNAMICS 2023

The core objectives of the case study are to celebrate the early adopter mindset of General Dynamics in investing in a software solution that can help them attract and place more qualified and diverse candidates. For Get-Optimal, the case study will provide primary and secondary insights to companies evaluating whether to move their teams to Get-Optimal.com.

CASE STUDY SIEMENS HEALTHINEERS 2023

The core objectives of the case study are to celebrate the early adopter mindset of Siemens Healthineers in investing in a software solution that can help them attract and place more qualified and diverse candidates.

October 23, 2023

OPTIMAL SPRING #5 WITH MICHAEL BLAKLEY

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode Five, we hear from Micheal Blakley, the co-founder at Equitas, who provide Interview intelligence software to ensure fair hiring.

October 26, 2021

EPISODE 19, SEASON TWO OF INSIDE YOUR BRAND WAS ALL ABOUT THE IMPORTANCE OF SEO

The internet is a powerful tool for candidates searching for jobs. Today the vast majority of job hunters turn to Google to search for their next role. This means it is critical for companies and organisations to ensure that their Job Ads rank highly on Google, Yahoo!, and all the other Internet search engines out there. In episode 19 of Inside Your Brand, host Dan Fellows and guest Ola King discussed why your Job Ads absolutely need SEO

October 26, 2021

INSIDE YOUR BRAND: KEY TAKEAWAYS FROM THE FIRST EPISODE OF SEASON TWO

We all know that diversity and inclusion drive business revenue and profits. With this in mind the question is not why, but how do companies successfully hire and retain a diverse talent pool? Torin Ellis has some ideas on improving diversity in the workplace.

October 26, 2021

HOW CLASS STILL INFLUENCES CAREER ENTRY IS THE KEY THEME OF EPISODE TWO, SEASON TWO, OF INSIDE YOUR BRAND

For those from lower socioeconomic backgrounds, the path into further education or certain careers is more of a hurdle race than a straight sprint. In episode two, season two of Inside your Brand, Ashlie Collins – director of global accounts at Forage – highlights the case for investing in diverse talent

October 26, 2021

LATEST EPISODE OF INSIDE YOUR BRAND IS THE MOST HARD-HITTING YET

HR expert, Shereen Daniels, talks about how businesses can support black employees and shares her own experiences as a black woman in the workplace with Inside Your Brand’s host, Daniel Fellows.

October 26, 2021

INSIDE YOUR BRAND SEASON TWO, EPISODE FOUR RECAP

What underpins all of Sowash’s projects, however, is a drive for disability equality. Sowash talked honestly about her own hidden disabilities – “I’ve lived with mental illness for the past 20 years and have probably been really stable the last 10-12 years” – and how companies need to “build for the whole, not the few.”

October 26, 2021

USING AI TO ELIMINATE BIAS FROM HIRING WAS THE KEY THEME OF IYB'S LATEST EPISODE

AI and machine learning can help close the diversity gap as long as it is not susceptible to human bias. This was the message of AI specialist Eric Topham during episode five of season two of Inside Your Brand with Get-Optimal

October 26, 2021

RECRUITING FOR POSITIVE CHANGE WAS THE BIG TALKING POINT IN SEASON TWO, EPISODE SEVEN OF IYB

Diversity, Equality and Inclusion (DE&I) has never been more important and, indeed, valuable for business success, yet too many companies are putting their DE&I efforts on hold during the coronavirus crisis, which is a mistake. That was the message from Ann Swain – founder and Global CEO of APSCo – in season two, episode seven of Inside Your Brand with Get-Optimal

October 26, 2021

BREAKING DOWN BARRIERS AND BIAS IS THE KEY THEME OF SEASON TWO, EPISODE EIGHT OF INSIDE YOUR BRAND (IYB)

Understanding your own unconscious and conscious biases as a leader, and choosing to do something about it, is one of the ways in which you can ensure the success of your organisation’s inclusion agenda. That was the message from Dan Roberston, director at Vercida Consulting, during season two, episode eight of Inside your Brand

October 26, 2021

IN EPISODE NINE OF IYB, JANE HATTON SPOKE ABOUT BREAKING THE STIGMA OF DISABILITY IN THE WORKPLACE

Despite advances in gender and racial equality, are enough businesses making their workplaces more inclusive for people with disabilities? Jane Hatton, founder, and CEO at Evenbreak, spoke to IYB’s host, Daniel Fellows, about the need to transform approaches to disability during episode nine, season two

October 26, 2021

EPISODE 10 OF IYB IS ALL ABOUT HOW AN EXPAT EXPERIENCE CAN CONTRIBUTE TO DE&I IN THE WORKPLACE

Host, Daniel Fellows, was joined by Sanja Licina for season two, episode 10 of Inside Your Brand.’ Currently, president of Questionpro.com’s workforce experience division, Sanja has lived in many countries throughout her life, giving her an international approach, a real understanding of cultural differences, and a genuine respect for diversity and promotion of inclusion at work. Read on to hear what Sanja had to say

October 26, 2021

IN EPISODE 11 OF IYB NADIA EDWARDS DASHTI SPOKE ABOUT THE STRIDES THAT THE FINTECH AND FINANCIAL SERVICES INDUSTRY HAVE MADE IN DE&I

Nadia Edwards Dashti called diversity, equity, and inclusion (DE&I) one of the hottest topics of the last five years during episode 11, season two of Inside Your Brand. In the episode, Edwards Dashti said that DE&I is no longer an HR programme but a business strategy because companies are realising that if they embrace DE&I, they’ll outperform their competitors

October 26, 2021

EPISODE 12, SEASON TWO OF IYB FOCUSED ON THE IMPORTANCE OF CREATING A POSITIVE WORKPLACE CULTURE

A positive workplace culture is known to increase employee productivity and engagement, achieve company goals, and drive results. In episode 12, season two of IYB, JobAdder’s CEO, Martin Herbst, shared some pointers on positive workplace culture, and how it can help your business not just survive but thrive

October 26, 2021

EPISODE 13, SEASON TWO OF IYB TOUCHED ON THE MOST IMPORTANT THING A DE&I ALLY CAN DO: TAKE ACTION

The call for diversity, equity, and inclusion (DE&I) is louder than ever, but we are still far from truly inclusive workplaces. If your company or organisation is struggling with its diversity and inclusion strategies, Et Halstead – Chief Commercial Officer at JCW Group – has a message: Just start

October 26, 2021

EPISODE 14, SEASON TWO OF IYB REVOLVED AROUND HOW BUSINESSES CAN TRULY IMPLEMENT DIVERSITY AND INCLUSION AND NOT JUST TICK A BOX

For too many companies and organisations, diversity and inclusion are little more than a tick-box exercise, and even those doing more than ticking boxes need to try harder. Diverse companies make better companies, so DE&I issues are everyone’s business – so said Amber Brown in episode 14 of season two of IYB

October 26, 2021

EPISODE 15, SEASON TWO OF IYB TOUCHES ON WHY IT’S IMPORTANT TO PUSH BACK AND HOW TRAVEL MAKES YOU MORE INCLUSIVE

In Episode 15, season two of Inside Your Brand, host Dan Fellows caught up with Solutions Driven’s Chief Diversity Officer Salma El-Wardany who spoke about the company’s recent Diversity Promise & Pledge announcement and shared why international travel is the best DE&I education of them all

October 26, 2021

THE BEST PLACE TO START YOUR DE&I JOURNEY? AT THE BEGINNING. THAT WAS THE MESSAGE OF CHIKERE IGBOKWE IN EPISODE 16, SEASON TWO OF IYB

Throughout 2020, like many people and organisations, witnessing the growing unrest, Chikere Igbokwe felt compelled to speak out in support of social justice and so Allyship and Inclucive were born. In episode 16, season two of Inside y=Your Brand, Chikere talked about how our raising our voices isn’t enough, though. What’s required is action, not just words

October 26, 2021

EPISODE 17 SEASON TWO OF IYB SHONE THE SPOTLIGHT ON THE DR KARL GEORGE MBE DEVELOPED RACE CODE, A NEW SCHEME TACKLING BOARDROOM INEQUALITY

In episode 17, Dr Karl George MBE – who runs Birmingham-based the Governance Forum – joined IYB’s host Daniel Fellows to talk about how his new baby, the RACE code, is tackling the woeful lack of racial diversity in the leadership of many organisations

October 26, 2021

DESPITE THERE BEING NO SHORTAGE OF OBSTACLES, EPISODE 18'S SPECIAL GUEST WAS OPTIMISTIC THAT THE FUTURE FOR DE&I IS BRIGHT

Fifteen months after the murder of George Floyd, Marcus Sawyerr is on a mission to help companies continue their journey to widen and deepen their focus on diversity, equity, and inclusion. In episode 18, season two of Inside your Brand, the founder and CEO of EQ Community praised the businesses making progress and revealed why the future of work is inclusive. Diversity in the workplace is not just a valuable asset: it’s inevitable

October 29, 2021

IYB SEASON TWO, EP 20 RECAP: DE&I EXPERT, TORIN ELLIS, JOINED HOST DAN FOR THE FINALE

And it’s a wrap. After 20 episodes, season two of Inside Your Brand by Get-Optimal.com has come to a close. In the final episode the show’s host, Daniel Fellows, was joined by global DE&I strategist Torin Ellis to run through the series’ key talking points

OPTIMAL SPRING #2 WITH JOSH PINES

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode Two, we hear from Josh Pines, VP of International Alliances at Bullhorn.

OPTIMAL SPRING #1 WITH TORIN ELLIS

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #3 WITH TWAIN HENRY-LUCAS

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #4 WITH BARB HYMAN

Welcome back to Optimal Spring, the third in a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.‍ In Episode four, we hear from Barb Hyman, Founder & CEO Sapia.ai

OPTIMAL SPRING #6 WITH VIKITA PATEL

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #7 WITH WILLIAM TINCUP

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #9 WITH FRED HOFFMAN

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING #10 WITH PETE HEALEY

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING: THE ROUND UP

Welcome back to Optimal Spring, a series of engaging, authoritative and disruptive videos where we hear from the top global talent in recruitment and technology!

OPTIMAL SPRING #8 WITH MARTIN BRAMALL

Welcome back to Optimal Spring, a series of dynamic and disruptive videos where we hear from the top global talent in recruitment and technology to discuss AI, people and technology adoption, and how it intersects with our global industry.

OPTIMAL SPRING: THE ROUND UP PT 2

Sad news for all, as Spring turns into summer, our series of engaging, authoritative and disruptive videos, Optimal Spring, has ended.‍ How have you found the series so far? Interesting, inspiring, engaging? We’d love to hear from you over on LinkedIn.‍In this video, we’ve taken the best bits from episodes 7-10 to give you a flavour of the diverse set of arguments around AI. Need a quick catch-up? Hit play and dive deep into people, tech adoption, and how it intersects with our global industry...

GET OPTIMAL 2023 - THE FIRST SIX MONTHS!

Grab your suncream, beach towel and parasol - we hear it’s summer somewhere!! Be it a vay-cation or a stay-cation, the team here at Optimal wish you a wonderful summer. We’ll be here working alongside our In-house customers and staffing providers...

September 9, 2022

GET OPTIMAL PARTNERS WITH COCA COLA EUROPACIFIC PARTNERS TO OPTIMISE THEIR JOB ADS AND REDUCE BIAS AT THE SOURCE

London, September ‘22 – Get-Optimal today announced a 12-month partnership with Coca-Cola Europacific Partners, one of the leading consumer goods companies in the world, making, moving and selling some of the world’s most loved brands – helping 1.75 million customers across 29 countries grow.

September 7, 2022

GET OPTIMAL PARTNERS WITH THE CO-OPERATIVE BANK TO OPTIMISE THEIR JOB ADS FOR DE&I AND PERFORMANCE

London, September ‘22 – Get-Optimal today announced a 12-month partnership with The Co-operative Bank, the original ethical bank - with commitments to the planet, people, and the communities.

GET-OPTIMAL PARTNERS WITH BURO HAPPOLD TO REDUCE BIAS IN THEIR JOB ADS.

Get-Optimal is proud to announce a new partnership with Buro Happold, a global practice of engineers, consultants and advisors.

GET-OPTIMAL AND SOUCE GROUP INTERNATIONAL ANNOUNCE A NEW PARTNERSHIP TO REVOLUTIONISE THE TRADITIONAL JOB ADVERT

Get-Optimal today announced a partnership with Source Group International to make the multi-brand recruitment group's Job Ads more inclusive and searchable.

GET-OPTIMAL ANNOUNCES A NEW PARTNERSHIP WITH STROUD RESOURCING TO REVOLUTIONISE JOB ADS.

Get-Optimal, the global technology company and diversity and inclusion provider, has entered a partnership with Stroud Resourcing to reduce bias in the award-winning healthcare recruitment firm’s Job Ads.

GET-OPTIMAL SELECTED FOR MICROSOFT FOR STARTUPS TO MAKE JOB ADS MORE INCLUSIVE AND SEARCHABLE.

A program designed to support startups from idea to exit.

February 17, 2022

GET-OPTIMAL AND NETWORK MARKETING ANNOUNCE PARTNERSHIP TO SHAPE THE FUTURE OF JOB ADS.

Get-Optimal and Network Marketing join forces to revolutionise the traditional Job Ad.

February 10, 2022

GET-OPTIMAL ANNOUNCES A PARTNERSHIP WITH CAPITA RESOURCING.

Get-Optimal is proud to announce a new partnership with Capita Resourcing, a leading consulting, transformation, and digital services business.

December 13, 2021

GET-OPTIMAL ANNOUNCES PARTNERSHIP WITH BROOKWOOD RECRUITMENT TO REDUCE BIAS IN THEIR JOB ADVERTS.

Get-Optimal, the global technology company and diversity and inclusion provider, has entered a partnership with Brookwood Recruitment to reduce bias in the specialist recruitment company’s Job Ads.

November 25, 2021

GET-OPTIMAL.COM AND NICHE IT RECRUITMENT CONSULTANCY GAZELLE GLOBAL ANNOUCE PARTNERSHIP

Get-Optimal is delighted to announce a new partnership with Gazelle Global. Niche IT recruitment consultancy Gazelle Global has partnered with Get-Optimal to make their Job Ads more inclusive and searchable – so as to attract a more diverse talent pool and help build inclusive workplaces

October 25, 2021

PRESS RELEASE - TUESDAY 16TH MARCH 2021

UK-based global technology company Get-Optimal has secured significant equity investment to accelerate its mission to optimise tens of millions of Job Ads globally for diversity, inclusion and SEO. Get-Optimal now has a post-money valuation of $1.6m.

October 25, 2021

PRESS RELEASE - MONDAY 29TH MARCH 2021

A global leader in talent acquisition and managed workforce solutions, Guidant Global has announced a partnership with UK technology business, Get-Optimal, to remove gender bias from job adverts

October 25, 2021

GET-OPTIMAL + T-DAB BUILDING THE FUTURE OF JOB ADVERT OPTIMISATION TOGETHER

Get-Optimal is a global technology company whose core product is Job Ad optimisation. Our core technology optimises Job Ads using AI and ML for diversity, inclusion and SEO.

October 25, 2021

SEASON TWO OF INSIDE YOUR BRAND WITH GET-OPTIMAL.COM ANNOUNCED IN PARTNERSHIP WITH JOBADDER

The second season will consist of 25 weekly episodes and will focus on Diversity, Equality and Inclusion (DE&I) and Accessibility in the 360-degree sourcing, hiring and onboarding process

October 25, 2021

GET-OPTIMAL PARTNERS WITH JOBADDER TO SPOTLIGHT DE&I AND ACCESSIBILITY IN THE HIRING PROCESS

Get-Optimal, a Job Advert optimisation technology platform, today announced a partnership with leading recruitment CRM JobAdder to power Season 2 of Inside your Brand with Get-Optimal.com

October 25, 2021

PRESS RELEASE - TORIN ELLIS JOINS GET-OPTIMAL’S ADVISORY BOARD.

Get-Optimal today announced that Torin Ellis – global DE&I strategist, author of RIP The Resume and co-host of the Crazy and The King podcast – has joined the UK- based global technology company and diversity and inclusion provider’s advisory board.

October 25, 2021

PRESS RELEASE - GARY ELDEN OBE JOINS GET-OPTIMAL AS NON-EXECUTIVE CHAIRMAN

Get-Optimal today announced that Gary Elden OBE has joined the UK- based global technology company and diversity and inclusion provider as its non-executive chairman. As the chairman of recruitment consultancy, Amoria, and former chief executive of global recruitment company, SThree, Gary brings over 30 years of experience in the recruitment industry.

October 25, 2021

FOUNDER AND CEO OF GET-OPTIMAL, DANIEL FELLOWS, TO SPEAK AT IHR WEBINAR ON HIRING FOR THE FUTURE AND BUILDING A DIVERSE, INCLUSIVE AND EQUITABLE WORKFORCE

Daniel Fellows, founder and CEO of London-based Get-Optimal, will tackle the hottest HR topic – achieving true diversity and inclusion at work – in a webinar hosted by In-house Recruitment on Tuesday, July 20.

October 25, 2021

GET-OPTIMAL.COM PARTNERS WITH PANDOLOGIC TO POWER THEIR CUSTOMER’S JOB ADS AND REDUCE BIAS AT THE SOURCE

Get-Optimal today announced a partnership with PandoLogic, a leading provider of intelligent hiring solutions, to make Job Ads more inclusive and searchable

October 25, 2021

GET-OPTIMAL.COM AND GLOBAL STAFFING PROVIDER AQUENT ANNOUNCE PARTNERSHIP

Get-Optimal today announced a partnership with Aquent, a global staffing provider, to make Job Ads more inclusive and searchable.

GET THE OPTIMAL EFFECT #1 - CONTENT

Hello, fellow recruitment movers and shakers! Welcome to the first in a series of blogs from Get-Optimal, that we’re calling Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading...

GET THE OPTIMAL EFFECT #2 - AUTOMATION

Welcome back, friends! How much did you love our first blog? Next is the second in a series of Get-Optimal blogs called Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. So grab your snacks, set your notifications on Slack to silent for five mins - and find out why our Automation is...

GET THE OPTIMAL EFFECT #3 - ENGAGEMENT & READABILITY

Hey hey hey, third time’s a charm! Welcome back (or welcome to) the third in our Get the Optimal Effect series. If you missed our musings on Content and Automation, go catch up! Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we need you to...

GET THE OPTIMAL EFFECT #4 - D&I AND INCLUSIVITY

Blog four! We know you want more! Welcome back (or welcome to) the fourth in our Get the Optimal Effect series. If you missed our musings on Content, Automation or Engagement & Readability, go catch up! Over these six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we’re talking about...

GET THE OPTIMAL EFFECT #5 - EVP : EMPLOYER BRAND PROPOSITION

Blog five! The series is alive and thriving!! By now, we hope we’ve caught your attention. So we’ll assume you’ve read our blogs on Content, Automation, Engagement & Readability and D&I and Inclusivity (and if you need a quick catchup, we won’t tell...

GET THE OPTIMAL EFFECT #6 - SEO: SEARCH ENGINE OPTIMISATION

Welcome back, readers. The most famous of the idioms rings true, all good things must end. So, we present the end of our six-week series, ‘Get the Optimal Effect’. So far, we’ve tackled Content, Automation, Engagement & Readability, D&I and Inclusivity and EVP: Employer brand proposition. This week, it’s....

August 16, 2022

GET THE OPTIMAL EFFECT - THE ROUND UP

Are you a frustrated HR tech or TA team, spending 30% of your day writing copy, or copying and pasting job ads? Or struggling to attract a diverse range of candidates due, and not sure why? Did you know that the average job description is 6.2 years old and contains...