October 29, 2021

Software as a service (SaaS) has been the most significant and fastest-growing market segment since 2019, with Gartner reporting a 2020 growth forecast of $104.7 billion for the industry. Businesses now spend 50 percent more on these cloud technologies than they did just two years ago, and they're growing more reliant on them, too.

Software as a service is one of the most sought-after business opportunities. People looking for their next service role or their next business venture can develop valuable skills and knowledge in this fast-moving industry.

Get-Optimal, the global technology company and diversity and inclusion provider whose core product is Job Ad optimisation, announced today that it has gone live with its full software-as-a-service (SaaS) platform.

After 12 months of continuous development, re-platforming and constant iteration, Get-Optimal is now a fully automated product that can help you deliver on your DE&I targets. Licensed annually and now integrating with multiple CRMs, ATS and Programmatic platforms, Get-Optimal has removed the last barrier to universal adoption and delivered a frictionless user experience. You can be onboarded remotely in under 15 minutes, and no IT or security integration is required. 

Apart from strengthening the disruptive and transformational technology, the upgraded UI workflow module make GO a truly inclusive and universal product that can be adopted by businesses seeking to reach more quality and inclusive candidates faster and more efficiently.

Daniel Fellows, founder and CEO of Get-Optimal, said: "The fully automated transformation of our technology business in a SaaS that folks that license on a per-user basis is an essential step in our business growth, worldwide adoption and the increased sophistication of our AI and ML that powers our Job Ad optimisation platform.

"Whether you’re a one-person SME or you work with 7,000 consultants for a staffing provider, businesses of all shapes and sizes can now benefit from GO being the only technology company in the world to optimise Job Ads in real-time, with all Job Ads being unique and not a template in sight.

"I'm super proud of our product and technology team who have worked collaboratively and relentlessly to deliver this world-first within the recruitment industry to help support businesses and create more equitable hiring experiences for candidates globally."

SaaS explained

What is Software-as-a-Service (SaaS)?

Software-as-a-Service (SaaS) is a cloud-based method of providing software to users. Users subscribe to an application rather than purchasing it once and installing it. Users can log into and use a SaaS application from any compatible device over the Internet.

What are the advantages of using SaaS?

Users can log into SaaS applications from anywhere in the world, on any device. This offers a great deal of flexibility. What's more, users use multiple devices and replace them often. There is no need to reinstall SaaS applications or purchase new licenses each time you switch to a new device.

In addition, say goodbye to updates or installations as the SaaS provider updates the application on an ongoing basis. The SaaS provider also handles scaling up the application, for example, adding more database space.

The history of SaaS

In 1961, John McCarthy, a renowned computer scientist, famously claimed that "computation may someday be organised as a public utility." McCarthy wasn't wrong, and SaaS sprung up in the 1990s. That's when companies such as Salesforce – explicitly founded to create cloud software – began offering traditional enterprise solutions, such as customer relationship management (CRM), through a SaaS model.

*Photo by Austin Distel on Unsplash