July 4, 2022

“Our job is not to create content. Our job is to change the world of the people who consume it.” ~Andrea Fryrear

Hello, fellow recruitment movers and shakers! Welcome to the first in a series of blogs from Get-Optimal, that we’re calling Get the Optimal Effect. Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. So get yourself a cuppa, put your feet up, and let us explain exactly how content is essential if you want to attract a profoundly diverse, inclusive and all-round variety of applicants.

First, a bit about us. Get-Optimal was founded in 2019 by CEO Dan Fellows, who grew frustrated at the discussions around DE&I amounting to…absolutely nothing. It was time, thought Dan, to get to work. To help businesses reduce bias in their job ads and promote diversity and inclusion, he trained a cutting-edge AI to be tough on job ads, and a few algorithms later, Get-Optimal was born. We like to think the rest will be history.

Why is good content important?

Good content can make or break the success of placing new employees in a business. As with life, how you communicate conveys the business message, needs, and what it believes in from the word Go. It’s been proven that behind Gen Z’s drive to find work is a strict sense of company morality. In terms of recruitment, this first impression is handled by how the business presents in its job ads. To attract a diverse and inclusive level of applicants who will bring an aspirational workplace culture to a business - you must include everyone and anyone - and that means being mindful you’re using the correct types of content.

How does Get-Optimal address this?

At Get-Optimal, we’re your content experts. Unsure how to present your content, so it ensures everyone is included? We’ve got you covered. Did you know that the average job description is 6.2 years old and contains 50% plagiarised content? Our super speedy and constantly refined AI works tirelessly with our machine learning technology to optimise the content of your job ad. As we’re constantly training it to reduce any bias - you can be sure you’ll receive an optimised job ad that’s genuinely tailored to the new landscape of flexible, adaptable work. It’s easy to use our SaaS (software as a service), and you’ll have a job ad returned to you free from gendered language, pronouns, masc-attributed characteristics and gender or racial bias in just ten minutes. We take into account the role type, sector, vertical, location and seniority type.

How will working with Get-Optimal help me?

It should be clear by now that once the job ad is with us, you’ll see an increase in qualified candidate response rate for the open position. But there are other ways Optimal can help your job ad. No more combing through old ads to ensure the information you’ve provided works in the new world - we’ll do that for you. Save precious time you could be using to place clients by allowing us to write your job ads. What’s more, simply Optimise once and post in multiple places - your new ad is provided in a downloadable, editable form to drop into whichever job board or multi poster you like! We are also integrated with Bullhorn and Salesforce. Also, opening up your role to a diverse audience will allow you to select the cream of the crop when it comes to candidates. No longer will your ideal applicant be put off applying due to what’s written in the vacancy or how it’s been structured. We know it works -  because using our formula, Get-Optimal had a 21% increase in female applications in Q4 2021. Numbers don’t lie, right?

Great! Get me started….

When you work with Optimal, you’re a partner, not a vender. Our inclusive approach means you’re always on our minds, and our team is always on hand to help you with any queries that might arise. What’s more, Get-Optimal takes just 15 minutes to set up and is now integrated with Salesforce and Bullhorn to allow ultimate usability, no matter if you’re a staffing agency or a direct employer.

Ready to join us? Why not book your demo today and get started with Get-Optimal.

Next week - a look at Automation.