Find us in the line for a lottery ticket because Google Job Ads is here! Just as Get-Optimal predicted in our blog two years ago, the global tech giant has unveiled its latest offering - Google job ads. This is an update to its currently used Google Listings. Soon (April 2023), employers will be offered the opportunity to dynamically advertise specific jobs, and potential job seekers can access the information they need in a carousel format quickly, transparently, and fast.
Take out your mobile device, and search for the last job ad you posted (don’t use your brand term in the search), can you find it? Thought not. This is your candidate's current experience. If candidates can’t find your job ads, they can’t apply for your jobs.
If your potential new employee or placement does a google search for vacancies (this is where most of them will begin), your humble job ad will now appear in a carousel format at the top of the search - with the essentials shown - Job title, salary, and location. In this format, the vacancy will all be easier to scroll, compare and apply for.
This means it’s now more important than ever to ensure your job ads are free of text that search engines like Google consider plagiarised and won’t list. Did you know the average job ad is six and a half years old? These legacy ads often do not comply with Diversity, Equity and Inclusion standards, and moreover - they’ve generally been edited so much that they don’t make much sense in readability terms.
Don’t fear, Optimal is here! Founded out of frustration at an ‘all talk, no innovation’ approach to making job ads that appeal to all - we’re on a mission to make your ads not only Google Ads compliant - but to create accessible, understandable, available job ads that’ll widen the scope of applicants and ensure you’ve reached everyone, everywhere in the hunt for your next placement.
We focus on Content, Automation, Engagement & Readability, DE&I and Inclusivity, and Employer Brand Proposition (EVP) alongside SEO - all using a cutting-edge AI solution - which means your optimised job ad will be back with you in as little as five minutes.
We’re inclusive candidate attraction - automated.
Here’s a little more about why we focus on those touchpoints:
Content
Automation
Engagement & Readability
D&I and inclusivity
EVP: Employer Brand Proposition
SEO: Search Engine Optimisation
Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI choose the most readable parts of your job ads to display. You’ll save the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is provided in a downloadable, editable form to drop in to whichever job board or multi-poster you like!
We are also integrated with Bullhorn and Salesforce. We ensure your ad is Diversity & Inclusion compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.
Ready to join forces? Why not book your demo today and get started with Get-Optimal?
Find us in the line for a lottery ticket because Google Job Ads is here! Just as Get-Optimal predicted in our blog two years ago, the global tech giant has unveiled its latest offering - Google job ads. This is an update to its currently used Google Listings. Soon (April 2023), employers will be offered the opportunity to dynamically advertise specific jobs, and potential job seekers can access the information they need in a carousel format quickly, transparently, and fast.
Take out your mobile device, and search for the last job ad you posted (don’t use your brand term in the search), can you find it? Thought not. This is your candidate's current experience. If candidates can’t find your job ads, they can’t apply for your jobs.
If your potential new employee or placement does a google search for vacancies (this is where most of them will begin), your humble job ad will now appear in a carousel format at the top of the search - with the essentials shown - Job title, salary, and location. In this format, the vacancy will all be easier to scroll, compare and apply for.
This means it’s now more important than ever to ensure your job ads are free of text that search engines like Google consider plagiarised and won’t list. Did you know the average job ad is six and a half years old? These legacy ads often do not comply with Diversity, Equity and Inclusion standards, and moreover - they’ve generally been edited so much that they don’t make much sense in readability terms.
Don’t fear, Optimal is here! Founded out of frustration at an ‘all talk, no innovation’ approach to making job ads that appeal to all - we’re on a mission to make your ads not only Google Ads compliant - but to create accessible, understandable, available job ads that’ll widen the scope of applicants and ensure you’ve reached everyone, everywhere in the hunt for your next placement.
We focus on Content, Automation, Engagement & Readability, DE&I and Inclusivity, and Employer Brand Proposition (EVP) alongside SEO - all using a cutting-edge AI solution - which means your optimised job ad will be back with you in as little as five minutes.
We’re inclusive candidate attraction - automated.
Here’s a little more about why we focus on those touchpoints:
Content
Automation
Engagement & Readability
D&I and inclusivity
EVP: Employer Brand Proposition
SEO: Search Engine Optimisation
Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI choose the most readable parts of your job ads to display. You’ll save the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is provided in a downloadable, editable form to drop in to whichever job board or multi-poster you like!
We are also integrated with Bullhorn and Salesforce. We ensure your ad is Diversity & Inclusion compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.
Ready to join forces? Why not book your demo today and get started with Get-Optimal?
