THE EIGHT ESSENTIAL ELEMENTS YOUR JOB ADS NEED TO INCLUDE

October 25, 2021
Attracting top talent is a lot harder than you’d think. If you want to attract quality candidates in numbers, then you need to ensure your job ads are optimised so as to be as effective as possible

OUR ULTIMATE GUIDE TO OPTIMISING JOB ADS

Everyone wants to hire top and diverse talent but what can you do as a company to attract the crème de la crème? The answer lies in learning how to write compelling Job Ads.

Writing a job ad might seem like a doddle – you know what the job is and the skills the successful candidate would need so all you need to do is put the two together, right?

Wrong. Contrary to popular belief, writing a Job Ad isn’t quite that simple.  Constructing a Job Ad is actually a huge and challenging job  – after all, you’re not writing a job description, but an advert for the next chapter of somebody’s life.

Never forget that a Job Ad is the first  point of contact between your company and potential candidates. A candidate’s decision on whether or not to spend their spare time applying to your  organisation all boils down to how effective your Job Ad is.

If your Job Ads are already attracting a wide range of quality and diverse candidates then… congratulations!  You have mastered the art of writing and optimising Job Ads – a seriously impressive feat.

However for those of you who feel as though you could do with a little help when it comes to optimising Job Ads  – and let’s face it, that’s most of us  – you’re in luck as we’re revealing our definitive list of the eight essential elements a successful Job Ad needs.

THE ROAD TO OPTIMISATION

1. DE&I
Create a more diverse and inclusive workplace online and when we all return. Build a better culture and one that ALL candidates want to be a part of.

2. CONTENT
Ensure your content speaks to all candidates and navigates all algorithms, search engines and taxonomies. Remove all grammar, spelling and punctuation errors.

3. AUTOMATION
Automate the manual task of writing Job Ads and remove the burden from your business. Improve the output of all team members and their happiness.

4. DIVERSITY RECRUITMENT
Remove all gender bias, gendered keywords and pronouns at the source. Get Optimal can do this for you – we use 16 different open source tools to inform our debias technology.

5. SEO
Optimise your job ads for SEO to help your business grow organically, and grow page rank authority and visibility.

6. ENGAGEMENT/READABILITY
Speak to the right audience with empathetic language in the right tone of voice. Strive to optimise all inclusive language in your Job Ads.

7. SOCIAL MOBILITY
Build a future workplace for all candidates so companies can be more representative of the people they seek to serve.

8. BUDGETS
40 per cent of your recruitment budgeting is wasted. Do you know how many times you speak to the same candidate in your recruitment cycle?

If, after reading the above, you’ve been left unsure as to how optimised your Job Adverts actually are, why not book a complimentary 30-minute demo with Get-Optimal today?

We’ll show you how we can help you save time and increase efficiency and effectiveness by automating the part of your job you least enjoy – Job Ads.

Bottom line? When you nail your Job Ads, you’ll be impressed with the results.

Daniel Fellows
CEO
Get-Optimal.com