October 25, 2021

We’re halfway through 2021 – a year that has shown the negative impact of the Covid-19 pandemic on women and black, Asian and minority ethnic groups and accelerated conversations on diversity, equality and inclusion (DE&I) – and yet too many recruiters and HR leaders are still shying away from promoting DE&I in the workplace.

Why? Is it laziness? A lack of time? An aversion to change? A fear of misstepping which means you opt to do nothing? Whatever you want to call it, it’s simply not good enough.

The global pandemic has amplified existing inequalities and as a recruiter/employer YOU have a responsibility, as someone in a position of power,  to break down barriers and address a broad spectrum of inequalities.

And promoting diversity in the workplace starts at the very beginning – by pledging to make your Job Ads unbiased and inclusive.

In doing so you’ll ensure every qualified candidate feels welcome to apply for your roles – and consequently will reap the rewards of a more diverse and inclusive workplace.

The fact of the matter is that doing the right thing is always good for business. There’s an array of economic and business benefits to diversity. Diverse teams bring different viewpoints – if your company is only able to think one way, good luck – and tend to be more innovative and entrepreneurial. That’s a genuine competitive edge.

So are YOU ready to make the change and truly transform your organisation? Talk to us. It takes an intentional focus to unbiased those recruitment processes which is where we can help.

The recruitment folk that we regularly speak to are incredible recruiters and consultants but they aren’t data and insight experts.

How and why would they know how SEO works? What are the right keywords to include? The optimal length of a job advert? The key relevancy points or how to reduce racial and gender bias in their Job Adverts?

It’s not a criticism of consultants and recruiters but they aren’t data and insights specialists with seasoned artificial intelligence and machine learning optimisation skills. We are.

Here at Get-Optimal HQ, we’ve created a proprietary job advert formula that incorporates everything you need to successfully recruit as a business owner, recruiter or agency.

This data-informed formula is made up of multiple components using tens of thousands of data points, both structured and unstructured data from multiple data sources and open APIs.

But don’t just take our word for it. Ask any of our clients if they see Get-Optimal as an expense or an investment. Invariably they’ll tell you the latter because working with us means a happier, healthier business.

Bottom line? Get-Optimal empowers you to do more, it doesn't take away your control. It’s time to embrace diversity and change and stop ignoring it.

Daniel Fellows