February 10, 2022

London, 10th February 2022

Get-Optimal and Capita Resourcing are delighted to confirm a global partnership, which will see the UK-based global technology company and diversity and inclusion provider optimise Capita’s Job Ads for DE&I and SEO.

For Capita Resourcing, a leading consulting, transformation, and digital services business, this further strengthens their commitment to Diversity, Equity & Inclusion which is rooted in the desire to create diverse, high-performing organisations – where everyone feels empowered to bring their entire selves to work every day.

Get-Optimal will work with Capita Resourcing – who have business sites across the UK, Ireland, and the EU, and operations and delivery centres in India, South Africa, North America, and the Middle East – to reduce bias in the structure, language and content of their Job Ads from the recruitment process using Artificial Intelligence and Machine learning tech.

“We continue our commitment to boosting the diversity of workforces worldwide and ensuring they hire the best individuals for their business, without slowing down,” said Lauren Keep, Head of Client Solutions at Capita Resourcing of the partnership.

CEO of Get-Optimal, Daniel Fellows, commented: “This partnership is another example of Optimal’s expertise in making ​​Job Ads more inclusive and searchable on a local and international scale. As a diversity and inclusion provider, we’ve made no secret of our wish to extend our reach and reduce unconscious biases in the hiring process. Capita’s respected, global name will certainly help us do that.”

About Get-Optimal
Get-Optimal’s core technology optimises Job Ads for diversity, inclusion, and SEO using AI and Machine Learning. Endorsed by APSCo and working with direct employers, staffing agencies, CRMs, programmatic platforms, and SMEs across four continents, customers can be onboarded and optimise their first Job Ads in under 15 minutes.

Please contact Get-Optimal CEO on or +44 7957 558 691 for more information.

About Capita Resourcing
Capita is a consulting, transformation and digital services business. Our 55,000 colleagues help millions of people every day by delivering innovative solutions to transform and simplify the connections between government and citizens, businesses and customers. We partner with our clients and provide the insight and cutting-edge technologies that give them time back, focus on what they do best, and make people’s lives easier and simpler. 

We operate across three divisions – Capita Public Service, Capita Experience and Capita Portfolio – in the UK, Europe, India and South Africa. Capita is quoted on the London Stock Exchange (CPI.L). Further information can be found at:

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