December 13, 2021

London, 13th December 2021

Get-Optimal, the global technology company and diversity and inclusion provider, announced that it had entered a partnership with Brookwood Recruitment to reduce bias in the specialist recruitment company’s Job Ads.

The partnership recognises Brookwood’s commitment and investment to helping businesses and organisations build an inclusive applicant pool through machine optimised, bias-reduced Job Ads that speak to all candidates from all cohorts.

Dan Sherratt,  Director of Brookwood Recruitment, said: “Becoming a partner of Get-Optimal continues our journey to becoming a more diverse, equitable, and inclusive organisation. And an inclusive workplace begins with the wording and structure of our Job Ads.

“We recognise that how Job Ads are worded determines the diversity of the candidates that apply to the position. By enabling Optimal to optimise our job listings for DE&I and SEO, we will be in a much better position to help companies attract high-value candidates from a range of backgrounds. Our teams will also save precious time that they can now spend engaging and working with customers and candidates."

Brookwood Recruitment has a global reach working across the UK, EMEA, Americas, and Asia-Pacific (APAC) based in London, Birmingham, and Dubai.

Daniel Fellows, CEO of Get-Optimal, said: “We are thrilled to enter a partnership with Dan and the team at Brookwood to support them in their DE&I goals and objectives by overhauling how their Job Ads are worded and structured. This alliance is a testament to Brookwood’s pledge to create a more inclusive hiring process and tear down the barriers preventing diversity and inclusion in the workplace.”

About Get-Optimal

Get-Optimal’s core technology optimises Job Ads for diversity, inclusion and SEO using AI and Machine Learning. Endorsed by APSCo and working with direct employers, staffing agencies, CRMs, programmatic platforms and SMEs across four continents, customers can be onboarded and optimise their first Job Ads in under 15 minutes.

Please contact Get-Optimal CEO on or +44 7957 558 691 for more information.

About Brookwood
Bespoke people operations and management consultancy, Brookwood offers a range of tailored solutions for public, private, and third sector partners.

We work with industry leaders and their colleagues to help define resourcing needs; deliver progressive management policies, and achieve sustainable outcomes – all helping to underpin organisational and personal success.

We are born out of a desire to advance employer and employee relations; we are passionate about delivering mutually beneficial solutions for our clients and their teams. We are committed to providing innovative and creative solutions to connect people – ensuring our services are used repeatedly by those people and the organisations we support.

To find out more, please visit