GET-OPTIMAL + T-DAB BUILDING THE FUTURE OF JOB ADVERT OPTIMISATION TOGETHER

October 25, 2021
Get-Optimal is a global technology company whose core product is Job Ad optimisation. Our core technology optimises Job Ads using AI and ML for diversity, inclusion and SEO

Get-Optimal is a global technology company whose core product is Job Ad optimisation. Our core technology optimises Job Ads using AI and ML for diversity, inclusion and SEO.

We're are a single point solution designed and built for direct employers and staffing agencies who work with a decentralised workforce.

98% of Job Ads analysed by Get-Optimal in 2020 were masculine biased; this automatically and unconsciously excluded over 50% of qualified female candidates. Female applicants self-deselect based on Job Ad content and gender bias.

Working with the incredible team at T-DAB (The Data Analysis Bureau to you and me) together, we're building an AI optimised Job Ad writing SaaS Platform, which will be licensed globally to optimise Job Ads for diversity, inclusion and SEO. We're be deploying the 100% automated SaaS platform in late Q3 2021.

So how did the incredible team at T-DAB address this unique global challenge? We caught up with them.

Eric Topham Co-Founder and CEO of The Data Analysis Bureau
Eric Topham
Co-Founder and CEO of The Data Analysis Bureau

1 . HOW DID YOU ADDRESS THE FORMIDABLE CHALLENGE OF SOLVING THE PROBLEM GET-OPTIMAL POSED YOU?

Eric. Get-Optimal engaged The Data Analysis Bureau to bring AI-driven DE&I to RecTech. Powered by AI, Get Optimal’s solution will automatically write and quality assess human-grade job adverts, optimised for content including readability, engagement, SEO, and, importantly, gender debiasing.

To enable the delivery of the platform, T-DAB needed to research and assess existing language models that could be used with the GO platform to deliver a solution that could scale and design a technology roadmap to drive forward to full deployment in Q3 2021.

2. ALONGSIDE THE AI AND ML TECHNOLOGY YOU’LL BE UTILISING, WHAT ELSE CAN YOU TELL US ABOUT THE FINAL FULLY AUTOMATED SAAS?

Eric - Such a visionary solution has only recently been made feasible through exponential leaps in the field of natural language processing and deep learning, and the compute resources to ‘train’ or teach the neural networks required for performing these tasks. As such, the solution represents the cutting edge in the application of generating and summarising human-readable text.

3. HOW WILL THE GET-OPTIMAL SAAS TECHNOLOGY SOLUTION ENABLE COMPANIES GLOBALLY TO RECRUIT MORE DIVERSE AND INCLUSIVE CANDIDATES?

Eric - By embedding the automated Get-Optimal SaaS through fully integrated APIs, it will seamlessly integrate into existing CRM and ATS solutions. Get- Optimal will enable recruiters and HR functions globally to publish non-biased content and maximise their exposure to candidates in relative real-time.

Learn more about The Data Analysis Bureau.

SMARTER DATA BETTER DECISIONS IS THEIR MOTTO

T-Dab is a data science and data engineering innovation agency specialising in machine learning solutions.

They provide an end-to-end service, designed to take you seamlessly from ideation to prototype, through production and help you to scale.

They take the time to understand your data to help you make better decisions. You can reach out to George Hancock today, drop him an email here