October 25, 2021

Focusing on DE&I and Accessibility in the recruitment process, guests will include Torrin Ellis, Joanne Lockwood and Salma El-Wardany

Leading UK based Job Advert optimisation technology platform, Get-Optimal, has announced that season 2 of Inside your Brand with – a series of interviews with some of the recruitment industry’s top CMOs, speakers and leaders – will kick off on Tuesday May 4, 2021.

The second season will consist of 25 weekly episodes and will focus on Diversity, Equality and Inclusion (DE&I) and Accessibility in the 360-degree sourcing, hiring and onboarding process.

Other topics to be touched upon include the impact of Artificial Intelligence,  the role of technology in recruitment and selection – and the challenges and changes companies face when it comes to hiring in a post-pandemic world.

Confirmed guests include Baltimore-based Torin Ellis, a Global D&I Strategist and author of Rip the Resume, Joanne Lockwood – the founder and CEO of SEE Change Happen, an Equality Diversity & Inclusion practice specialising in providing transgender awareness and support to organisations and businesses – and Salma El-Wardany, a writer, poet, speaker and BBC radio presenter shining a spotlight on marginalised voices.

Season 2 of Inside your Brand with will be brought to  you in partnership with leading recruitment CRM,  JobAdder.

Taz Bareham, chief marketing officer at JobAdder, said: “JobAdder is delighted to be working with Get-Optimal to power season two  of Inside your Brand. This past year has seen the DE&I agenda rapidly pick up the pace. As a female leader, I feel both compelled and proud to champion diversity and inclusion in the workplace and play my part in shaping new examples of what's possible.”

She continued: “I believe to really deliver against the intent of DE&I requires commitment –  to attracting and accepting a wider spectrum of talent, creating a more equitable workplace, and, in JobAdder's case, finding and building alliances and partnerships with companies that share our vision so that collectively we can work to bring about real change.”

Founder and CEO of Get-Optimal and host of Inside your Brand, Daniel Fellows, said: “We’re thrilled to be collaborating with one of the most innovative global B2B, cloud-based SaaS platforms. JobAdder’s passion and commitment to diversity, inclusion and accessibility are clear to see in the products and services they have built and deployed and the additional products coming down the pipeline.”

He added: “We’re delighted to partner with them as they continue to increase their footprint across the UK and EMEA.”

The inaugural episode of season two of Inside your Brand with will air on Tuesday May 4, 2021 on Get Optimal’s YouTube channel.

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