January 23, 2023

Brrr! It’s cold, huh? 

At Optimal HQ, we’ve grabbed our blankets and huddled close to the radiators to be sure we’re warm enough to carry on optimising your jobs for increased online performance and diversity, equity and inclusion. With our optimised Job Ads there is no doubt you’ll attract and reach more qualified and diverse candidates across the whole of 2023. We have the data to prove it!

In January, we’re looking back at our best bits of 2022. We’ve already reminded you about the minds behind the mission, and next up is the HOW. The why. The what we do here at Get-Optimal.

For this, we broke down the six main features of our app (AI Software solution); Content, DE&I and Inclusivity, Branding, Engagement & Readability, SEO, and automation.

Missed it? Don’t worry. Here’s a summary to catch you up.


Are you a frustrated HR tech or TA team, spending 30% of your day writing copy or copying and pasting job ads? Or struggling to attract a diverse range of candidates and wondering why? Did you know that the average job description is 6.2 years old and contains 50% plagiarised content? Maybe you’ve noticed you are struggling to attract candidates that fall under the Equality Act, or want to improve your brand's representational value. Optimal is a global technology company Diversity and Inclusion provider whose core product is Optimising your job ads, so you don’t have to!


Optimising your job ads is beneficial across six major touchpoints:


  • Good content can make or break the success of placing new employees in a business.
  • Gen Z’s drive to apply for roles is driven by a fierce sense of morality, so it’s important to communicate this in your ad.
  • To attract a diverse and inclusive level of applicants, you must include everyone and be sure you use inclusive language.


  • Automation allows our AI to do the hard work for you
  • No more skimming for spelling, punctuation, and grammar
  • Ensure your job ad is original enough to be indexed on google

Engagement & Readability

  • Create job ads that are easy to understand that entice the applicant
  • Avoid the wrong wording, length or physical form on the screen, and don’t discourage the perfect candidate

D&I and Inclusivity

  • A legal requirement in the UK - you can’t set a profile for your ideal employee using any of the protected characteristics unless you can actively prove there is a genuine business need.
  • The Equality Act also protects against Indirect Discrimination, such as all applicants to a job being male or asking for an unobtainable level of experience for younger potential employees (i.e. 10+ years)

EVP: Employer Brand Proposition

  • First impressions are critical in a candidate-driven market where we have record-high candidate vacancies.
  • If your EVP is evident in your job ad, your company’s message is consistent, attracting the best candidate for the job, and placing you a step ahead in engaging and retaining top talent.

SEO: Search Engine Optimisation

  • Including the correct keywords and a firm SEO strategy will widen the net in client attraction.
  • Keywords are scanned for by the major search engines, allowing them to index your content and rank its position in their returned search results.

How does Get-Optimal help?

Optimise your job ads with us, and our AI has been trained to include the highest standard of content that will attract the widest net of candidates. This advertises your vacancy across the largest talent pool possible, gets it in front of as many potentials as you can, and attracts a truly diverse staff. We strive for quality over quantity. Our advanced AI associates and edits these phrases in, ensuring maximum time free getting to know your next superstar employee. Optimal has used millions of Job Ad data to train our AI - we remove the speculation for happy, hungry applicants!

The Optimal solution also addresses those six major touchpoints:


  • Our super speedy and constantly refined AI works tirelessly with our machine learning technology to optimise the content of your job ad.
  • Your job ad will be returned to you free from gendered language, pronouns, masc-attributed characteristics and gender or racial bias in just ten minutes.


  • Our AI identifies and protects the nine legally protected characteristics
  • Optimal’s AI can give you a high level of accuracy after optimising just 100 job ads
  • Our technology is based on real-time data and information, constantly learning what yields a click, view or application

Engagement & Readability

  • We’ll deliver a simple and easy-to-read job ad that sits at a digestible length.
  • Essential requirements are minimalised, as research shows that women only apply for jobs if they meet 100% of the requirements listed, whereas men apply if they reach the 60% mark.

D&I and inclusivity

  • We refine our technology so it removes phrases, words or concepts that might dissuade a specific type of people from applying.
  • Structure, coherence and length are also primary elements that are also measured and considered in your final optimised Job Ad.

EVP: Employer Brand Proposition

  • The content of your Job Adverts will convey your business message, so your candidates will gain a feel for your EVP through the words you advertise with
  • The money that the Brand and Marketing teams have spent on the company website, logo and tone of voice isn’t eroded or undercut by your job adverts.

SEO: Search Engine Optimisation

  • Use our AI for SEO, and your adverts will reach potential applicants before your competitors. This means they’ll click on your vacancy first, apply first, and place quicker.
  • Get back hours you would have used copywriting, and spend them ensuring correct candidate placement, retention and happy job adverts interactions all round

Why should I work with Optimal?

Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI choose the most readable parts of your job ads to display, and you’ll save the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is provided in a downloadable, editable form to drop in to whichever job board or multi-poster you like!

We are also integrated with Bullhorn and Salesforce. We ensure your ad is Diversity & Inclusion compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.

Ready to join forces? Why not book your demo today and get started with Get-Optimal?