July 18, 2022

“Have something to say, and say it as clearly as you can. That is the only secret of style.”

Matthew Arnold, British poet and cultural critic

Hey hey hey, third time’s a charm! Welcome back (or welcome too) the third in our Get the Optimal Effect series. If you missed our musings on Content and Automation, go catch up! Over the next six weeks, we’ll take you through the ‘what?’, the ‘how?’, and the ‘why should I care?’ of working with our leading diversity & inclusion job ad optimisation platform. This week we need you to up the screen size, block out your blue light and REALLY focus - as we tell you exactly how Optimal promotes engagement and readability.

First, a bit about us. Get-Optimal was founded in 2019 by CEO Dan Fellows, who grew frustrated at the discussions around DE&I amounting to…absolutely nothing. It was time, thought Dan, to get to work. To help businesses reduce bias in their job ads and promote diversity and inclusion, along with a world-class technology team we trained a cutting-edge AI, and a few algorithms later, Get-Optimal was born. We like to think the rest will be history.

Why do job ads need to be engaging and readable?

Looking at these two words in the context of job ads; readability is the measure of how easy it is to read something. Engagement is how easily your candidate moves through the job ad whilst reading it - i.e. do the words on the page obstruct, or enhance the candidates' experience and understanding of the job ad and the job. Whilst this might seem like common sense, it’s especially important in job ads - as the wrong wording, length or physical form on the screen could discourage your perfect candidate. What's more, there are certain pointers that help make your candidate feel like part of the team - even before they’ve applied.

How does Get-Optimal address this?

Of course, we keep our AI up to date. Optimise your ad with us and we’ll deliver a simple and easy to read job ad that sits at a digestible length. In the new world, so many vacancies exist that candidates don’t want or need a breakdown of your company before they get to the good stuff. Research shows that women only apply for jobs if they meet 100% of the requirements listed, whereas men apply if they reach the 60% mark. Due to this, you need to minimise your essential requirements. Posting these essential requirements in bullet point form will help them stand out from the crowd, and draw your candidate's attention instantly, landing them in the midst of the ad before they’ve even begun. Perfect!

How will working with Get-Optimal help me?

Work with us at Optimal, and your response rate for open positions will soar. Letting our AI choose the most readable parts of your job ads to display will save you the precious time you would have spent combing through old job ads to ensure you’re conveying the correct image in the new world of attracting the right candidates. No longer will your ideal applicant be put off applying due to what’s written in the vacancy or how it’s been structured. What’s more, simply Optimise once and post in multiple places - your new ad is provided in a downloadable, editable form to drop into whichever job board or multi-poster you like! We are also integrated with Bullhorn and Salesforce. We know it works -  because using our formula, Get-Optimal had a 21% increase in female applications in Q4 2021. Numbers don’t lie, right?

Great! Get me started….

When you work with Optimal, you’re a partner, not a vender. Our inclusive approach means you’re always on our minds, and our team is always on hand to help you with any queries that might arise. What’s more, Get-Optimal takes just 15 minutes to set up and is now integrated with Salesforce and Bullhorn to allow ultimate usability, whether you’re a staffing agency or a direct employer.

Ready to join us? Why not book your demo today and get started with Get-Optimal.

Next week - a look at protected characteristics and inclusivity