January 16, 2023

We’ve said it before, but for the last time, Happy 2023! 

If you’re lucky enough to have just started back at work, welcome back! Over here at Optimal, we’ve been back a little while, optimising your ads for SEO and diversity so you can attract and reach more qualified and diverse candidates across the whole of 2023.

In January, we’re looking back at our best bits of 2022. A true highlight for us was our ‘The Optimal View’ series, which brought together musings from the minds behind the magic, our mates that make us tick and provide a helping hand along the way.

Missed it? No worries. We’ve summarised the best bits below.

Blog 1 - Joe Slavin - The Great Return

Joe kicked off our series with a forensic look at The Great Return, that is, workers' movement back into work post the pandemic’s impressive increase in job vacancies. He looked at clients over 50, highlighting the benefits of hiring from within this group. Optimal’s solution ensures the correct optimised language goes into your Job ads, so this under-realised group has a shot at your open position.

Blog 2 - Gary Elden OBE - Building Human Relationships

Gary took a step towards a more classic diversity, highlighting the one thing Optimal’s AI CAN’T do: human connection. This is, for Gary - the best part of the job. Why not automate the worst bits, leaving space to embrace what every recruiter loves!? With our solution, you’ll get back a whole day each week.

Blog 3 - Torin Ellis - DEIB Journey

Half of the podcast duo Crazy and the King, diversity strategist and published author Torin Ellis was with us next, taking us through what the REAL DE&IB journey applicants want, looks like. DEIB, for Torin, involves building trust. Focusing your applicants as people, not numbers - will be the makings of a strong, focused, dedicated team. This starts, of course, with ads. As he says, “The ROI of DE&IB is greater humanity”.

Blog 4 - David Rees - Optimal’s Solution Destroys Dyslexia

Dave Rees then took us through his daughter’s bravery in her battles with dyslexia. Discovering his dyslexia through her diagnosis, he shared how Optimal’s solution inspired him to come on board as an advisor, as our no-brainer AI solution removes 95% of the struggles he experienced across his many years in recruiting.

Blog 5 - William Tincup - Expo Hall, HR tech

Willian Tincup’s gonzo-style hallucinatory romp took us through the halls of HR tech in Bat Country….uh…we mean Las Vegas. A f**k-filled stream of consciousness free indirect discourse (Sorry Tincup, we had to sensor you), his contribution debated AI, buzzword bingo, and business people.

Blog 6 - Ashlie Collins - Relational Intelligence (RQ)

After William, the effervescent and dedicated Ashlie Collins took us through Relational Intelligence and how she helped us champion it here at Optimal. RQ asks us to take a holistic approach inside Optimal and helps us adjust our approach to making all human interactions more effective. After all, we need to be sure we practice what we preach!

Blog 7 - Janine Owen - Why Even Optimise Job Ads?

Then, Janine Owen took on the big question. Why even Optimise job ads? Our ‘elephant in the room’ - this question is the one we encounter the most when attempting to recruit more authentic and intentional companies for the Optimal mission. Why optimise? Because Optimal’s solution pulls out all the important points using AI. It’s simple, fast, and a sales piece like no other. An unoptimised job ad might see 35 applications. Apply the solution and get 350. Numbers don’t lie!

Blog 8 - Pete Healey - Social Mobility

Next, a stunning blog from Pete Healey illuminated the importance of social mobility and how it intersects with job ads. With Optimal’s solution, your job uses a wide number of searchable keywords, terms and words appealing to a wider range of applicants from all walks of life.

Blog 9 - Kalpesh Baxi - Neurodiverse talent: Unlocking the superpowers

Last but not least, Kalpesh Baxi explains exactly how unlocking the power of your neurodiverse talent helps you make better hiring decisions and, in turn, attract a broader range of candidates. With a holistic, people-centric approach that goes above and beyond understanding neurodiversity, and actively filters it into the hiring process, this largely untapped talent pool will deliver above and beyond. Optimal’s solution ensures this large pool of neurodivergent talent is included simply by clicking ‘submit’. Sounds perfect, right?

About Get-Optimal

Work with us at Optimal, and your response rate for open positions will soar by a minimum of 24%. Let our AI choose the most readable parts of your job ads to display, and you’ll save the precious time you would have spent combing through old or plagiarised job ads to ensure you’re conveying the correct image in the new world of attracting suitable and diverse candidates. No longer will applicants be put off by the vacancy or how it’s been advertised. Optimise once and post in multiple places - your new ad is in a downloadable, editable form to drop into whichever job board or multi-poster you like!

We are also integrated with Bullhorn and Salesforce. We ensure your ad is Diversity & Inclusion compliant, meaning you’ll be the top choice commercially and win business over other, less enlightened competitors.

Ready to join forces? Why not book your demo today and get started with Get-Optimal?